Table of Contents
Scope and Themes
Theme: Tech Early Adopters
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- Introduction
- Contributing reports
- Abbreviations
- Executive Summary
- Ownership of tech products by age
- Ownership of tech products by income
- Ownership of tech products by race/ethnicity
- Ownership of Tech Products by Age
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- Figure 1: Penetration of tech product ownership, by age, 2006
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- Figure 2: Familiarity with satellite radio, by age, September 2006
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- Figure 3: Number of tech product owners, by age, 2006
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- Figure 4: U.S. adult population and tech product ownership, by age, 2006 and 2011
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- Figure 5: Profile of tech product owners, by age, 2006
- Ownership of Tech Products by Income
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- Figure 6: Penetration of tech product ownership, by income, 2006
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- Figure 7: Usage of online music services, by household income, October 2006
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- Figure 8: Number of tech product owners, by income, 2006
- Ownership of Tech Products by Race/Ethnicity
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- Figure 9: Penetration of tech product ownership, by race/ethnicity, 2006
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- Figure 10: Number of tech product owners, by race/ethnicity, 2006
Theme: Healthy Eating—Good Intentions Flirt with Reality
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- Introduction
- Contributing reports
- Abbreviations
- Executive Summary
- GNPD—the trend in new products
- DIY dieting
- Three major groups
- Types of diets
- The most common type of diet is DIY
- Healthy vs. Indulgence
- A “treat yourself” society
- Healthy indulgent eating
- The future
- Combating obesity and poor nutrition
- Rising cost of many grains, beans, fruits and vegetables entering 2007
- GNPD—What New Product Trends Say About Nutritional Awareness
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- Figure 11: GNPD’s U.S. new product introductions with health-related claims, grouped by main types of
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- Figure 12: GNPD’s U.S. new product introductions with health-related claims, sub-groups, 2002-06
- DIY Dieting
- To what extent are consumers dieting?
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- Figure 13: Commitment to limiting kind and/or amount of food eaten, April-May 2006
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- Figure 14: Eating patterns and self-assessed weight situation, April-May 2006
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- Figure 15: Attitudes towards current diet, by race/ethnicity, May 2004-May 2005
- Types of diets used
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- Figure 16: Use of diet plans, April-May 2006
- Future trend implication
- Familiarity/experience with a range of diets
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- Figure 17: Familiarity and experience with diet plans, April-May 2006
- Types of diet/eating plans followed by those who watch what they eat
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- Figure 18: Eating plans, April-May 2006
- Prepared foods vs. cooking from scratch
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- Figure 19: Prepared foods versus cooking from scratch, by non-urban and urban, August 2006
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- Figure 20: Cooking from scratch versus prepared/frozen foods—Hispanics, by gender, April-May 2006
- Healthy vs. Indulgence
- A “treat yourself” society feeds both indulgence and healthy eating
- Fitness trends
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- Figure 21: Health and fitness clubs’ total revenues, at current and constant prices, 2000-05
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- Figure 22: Health and fitness club numbers and members, 2000-05
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- Figure 23: Incidence of taking regular exercise in the last 12 months, by age, January-September 2005
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- Figure 24: Location of exercise in the last 12 months, by age, January-September 2005
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- Figure 25: Attitudes toward health clubs amongst non-members, March 2006
- Healthy eating or indulgence?
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- Figure 26: Attitudes regarding healthy eating, 2002-05
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- Figure 27: Snacking habits, by age, September 2006
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- Figure 28: Healthy eating habits, 2002-06
- Where the future lies
- Growing incidence of obesity linked to poor nutrition and health-literacy
- Government action related to growing waistlines
- Functional foods and product makeovers
- Rising cost of many grains, beans, fruits and vegetables entering 2007
Theme: LGBT Spending Power Gains Recognition
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- Introduction
- Contributing reports
- Abbreviations
- Research sources
- Executive Summary
- Major companies recognize an untapped market
- LGBT demographics skew high-income and urban
- LGBTs go online more, spend more online
- LGBT social networks present opportunity for buzz marketing
- Gay travel market: a case study for gay-friendliness
- Future and forecast
- LGBT Demographics
- Size of LGBT population
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- Figure 29: LGBT population aged 18+, 2001-11
- Census controversy: How many LGBT households are there?
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- Figure 30: Growth in gay households in the U.S., 1990-2000
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- Figure 31: Relationship status, by sex, 2001
- Spending power of LGBT population
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- Figure 32: Disposable income, by racial/ethnic group and LGBT, 2004
- LGBTs Flex Their Muscle Online
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- Figure 33: U.S. broadband household projections, 2000-11
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- Figure 34: Hours per week spent online by gay/lesbian vs. heterosexual population, 2006
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- Figure 35: Entertainment consumptoin by readers of Gay.com and PlanetOut.com (single men), 2006
- Online community is most important to LGBTs
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- Figure 36: Incidence of social networking among LGBTs, 2006
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- Figure 37: Average time LGBTs spend on YouTube.com, 2006
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- Figure 38: Average time LGBTs spend on Craigslist.org, 2006
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- Figure 39: Frequency with which LGBTs visit their favorite blogs, 2006
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- Figure 40: Types of blogs that LGBTs visit, 2006
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- Figure 41: LGBT attitudes toward advertising on blogs, 2006
- Gay Travel Market: A Case Study in Gay-friendliness
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- Figure 42: Total travel expenditure by LGBT Americans, at current and constant prices, 2000-05
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- Figure 43: Graph: Total travel expenditure by LGBT Americans, at current and constant prices, 2000-05
- Online LGBTs spend more per year on travel
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- Figure 44: Amount spent on travel per year by respondents who shop for travel online, December 2005
- Gay microsites draw gay dollars
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- Figure 45: Most popular mainstream travel sites GLB vs straight respondents, March 2005
- Word-of-mouth most important source of information on travel destinations; gay websites second
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- Figure 46: Most common sources of information on leisure travel destinations, March 2005
- Gay-friendliness Key to Building a Brand Among LGBTs
- Future and Forecast
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- Figure 47: Forecast of total U.S. LGBT travel expenditures, at current and constant prices, 2005-10
- Figure 48: Graph: Forecast of total U.S. LGBT travel expenditures, at current and constant prices, 2005-10
Theme: “Natural” personal care market flourishes in FDM
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- Introduction
- Contributing reports
- Definitions
- Abbreviations
- Executive Summary
- Introduction
- Sales of personal care through natural channels increase, drive “natural” growth in FDM
- Greening of American values increases interest in natural products
- Hispanic market more interested in natural products, spends more on personal care
- GNPD shows massive increase in quasi-natural positioning claims
- Future of natural personal care is mass market
- Market Background
- Green values percolate into personal care
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- Figure 49: Frequency of buying green products, August 2006
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- Figure 50: Green consumer groups as a share of total U.S. population, 2005
- Consumers believe natural/organic is better
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- Figure 51: Use of selected alternative treatments, 2002
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- Figure 52: Enlightened consumers’ usage of natural and organic personal care and household products,
- Interest in natural skews highest among 35-54s, but young consumers interested too
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- Figure 53: Qualities looked for in body care products, by gender and age, June 2006
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- Figure 54: Opinions regarding shampoo and/or conditioner, by age, February 2006
- Hispanic and Black Populations’ Growth Key to Market
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- Figure 55: Population, by race and Hispanic origin, 2001-11
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- Figure 56: Age distribution of the population, by race/ethnicity, 2006
- Hispanics and blacks prefer green/natural products more than average
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- Figure 57: Frequency of buying green products, by race/ethnicity, August 2006
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- Figure 58: Qualities looked for in body care products, by race/ethnicity, June 2006
- Hispanics highly interested in natural ingredients
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- Figure 59: Interest in skincare products with natural ingredients—Hispanics, by gender, nativity and language spoken, April-May 2006
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- Figure 60: Opinions regarding shampoo and/or conditioner, by Hispanic origin, February 2006
- Lower incomes do not limit Hispanic personal care consumption; black spending power grows
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- Figure 61: Median household income, by race and Hispanic origin, 2004
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- Figure 62: Spend on personal care products, by product type, by Hispanic origin, 2004
- GNPD: Products with Natural Positioning on the Rise in FDM Channels
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- Figure 63: Number of new personal care products in the U.S., by product claim, 2002-06
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- Figure 64: Number of new skincare products in the U.S., by product claim, 2002-06
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- Figure 65: Number of new hair products in the U.S., by product claim, 2002-06
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- Figure 66: Number of new soap and bath products in the U.S., by product claim, 2002-06
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- Figure 67: Number of new oral hygiene products in the U.S., by product claim, 2002-06
- Sales in Natural Channels Rise, Fueling FDM “Natural” Positioning
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- Figure 68: Sales of personal care products through natural channels, at current and constant prices,
- Future of Natural Personal Care is Mass Market
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