Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Food preparation
- Tabletop cooking
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Snapshot of the market
- Principal factors driving the small kitchen appliance market
- Consumer research findings
- Who owns and purchases small kitchen appliances
- The purchase decision
- What the future holds
Market Drivers
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- Widening gap between high- and low-income households
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- Figure 1: Number of households per income group, 2000 and 2005
- Figure 2: Graph: Share of households per income group, 2000-05
- Homeowners are most likely to own many SKAs
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- Figure 3: U.S. home ownership, 1999-2006
- Home sales drop in 2006
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- Figure 4: Existing and new home sales and new housing starts (single-unit, privately owned homes), 1999-2006
- 25-34s represent 42% of first-time home buyers
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- Figure 5: Home moves, purchase of new home and first home ownership, by age and marital status, 2006
- Remodeling market largely untapped
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- Figure 6: Spending for residential improvements, at current and constant prices, 1999-2006
- Figure 7: Graph: Spending for residential improvements, at current and constant prices, 1999-2006*
- Women in the workforce means less time for cooking
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- Figure 8: Women in the U.S. workforce, 1999-2006
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- Figure 9: Cooking for fun, by gender, 2006
- Number of larger households decreases
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- Figure 10: U.S. households, by size, March 2006
- Figure 11: Graph: U.S. households, by size, March 2006
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- Figure 12: Small kitchen appliance ownership, by size of household, 2006
- Population trends and projections
- Age
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- Figure 13: U.S. population, by age, 2001-11
- Generation
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- Figure 14: U.S. population, by generation, 2001-11
- Race and Hispanic Origin
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- Figure 15: U.S. population, by race and Hispanic origin, 2001-11
- Replacement cycles
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- Figure 16: Life-expectancy of cooking appliances, and units to be replaced, 2006 and 2007
Market Size and Trends
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- Overview
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- Figure 17: Total U.S. retail sales of small kitchen appliances, at current and constant prices, 2000-07
- Figure 18: Graph: Total U.S. retail sales of small kitchen appliances, at current and constant prices, 2000-07*
- Market Trends
- Convenience and style drive demand
- Moving upscale
- Single-serve products
Market Segmentation
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- Overview
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- Figure 19: Sales of small kitchen appliances, segmented by type of product, 2005 and 2007
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- Figure 20: Graph: Sales of small kitchen appliances, segmented by type of product, 2007
- Food preparation appliances
- Blenders
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- Figure 21: Sales of blenders, at current and constant prices, 2000-07
- Figure 22: Graph: Sales of blenders, at current and constant prices, 2000-07*
- Coffeemakers (and espresso machines)
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- Figure 23: Sales of coffeemakers, at current and constant prices, 2000-07
- Figure 24: Graph: Sales of coffeemakers, at current and constant prices, 2000-07*
- Kitchen gadgets
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- Figure 25: Sales of kitchen gadgets, at current and constant prices, 2000-07
- Figure 26: Graph: Sales of kitchen gadgets, at current and constant prices, 2000-07*
- Food processors
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- Figure 27: Sales of food processors, at current and constant prices, 2000-07
- Figure 28: Graph: Sales of food processors, at current and constant prices, 2000-07*
- Other food preparation appliances
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- Figure 29: Sales of other food preparation appliances, at current and constant prices, 2000-07
- Figure 30: Graph: Sales of other food preparation appliances, at current and constant prices, 2000-07*
- Tabletop cooking appliances
- Toasters and toaster ovens
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- Figure 31: Sales of toasters and toaster ovens, at current and constant prices, 2000-07
- Figure 32: Graph: Sales of toasters and toaster ovens, at current and constant prices, 2000-07*
- Tabletop grills
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- Figure 33: Sales of tabletop grills, at current and constant prices, 2000-07
- Figure 34: Graph: Sales of tabletop grills, at current and constant prices, 2000-07*
- Breadmakers
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- Figure 35: Sales of breadmakers, at current and constant prices, 2000-07
- Figure 36: Graph: Sales of breadmakers, at current and constant prices, 2000-07*
- Slow cookers
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- Figure 37: Sales of slow cookers, at current and constant prices, 2000-07
- Figure 38: Graph: Sales of slow cookers, at current and constant prices, 2000-07*
- Deep fryers
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- Figure 39: Sales of deep fryers, at current and constant prices, 2000-07
- Figure 40: Graph: Sales of deep fryers, at current and constant prices, 2000-07*
- Other tabletop cooking devices
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- Figure 41: Sales of other tabletop cooking appliances, at current and constant prices, 2000-07
- Figure 42: Graph: Sales of other tabletop cooking appliances, at current and constant prices, 2000-07*
Supply Structure
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- Overview
- Manufacturer sales
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- Figure 43: Manufacturer total sales of small kitchen appliances, 2004 and 2006
- Figure 44: Graph: Manufacturer total sales of small kitchen appliances, 2006
- Applica
- Jarden Corporation
- NACCO (Hamilton Beach/Proctor Silex)
- Salton, Inc.
- National Presto
Advertising and Promotion
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- Introduction
- Company activity: TV ad analysis
- Bennoti: Gourmet Coffee Maker
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- Figure 45: Bennoti Italian gourmet coffeemaker ad
- Black & Decker
- Domestic Appliances
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- Figure 46: Black & Decker Gizmo line ad
- Power Scrubber
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- Figure 47: Black & Decker Power Scrubber ad
- Cuisinart: Coffee Maker
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- Figure 48: Cuisinart Grind & Brew Thermal Coffee Maker ad
- Flavia Fusion Drinks Station
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- Figure 49: Flavia Fusion Drinks Station ad
- George Foreman G5 Grill
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- Figure 50: George Foreman G5 ad
- Hamilton Beach: Wave Action Blender
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- Figure 51: Hamilton Beach Wave Action Blender ad
- Keurig: Single-Cup Brewing System
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- Figure 52: Keurig Single-cup Brewing System ad
Retail Distribution
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- Introduction
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- Figure 53: U.S. retail sales of small kitchen appliances, by channel, 2004 and 2006
- Where consumers buy small kitchen appliances
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- Figure 54: Source of purchase of small kitchen appliances, by gender, November 2006
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- Figure 55: Source of purchase of small kitchen appliances, by age, November 2006
- Figure 56: Source of purchase of small kitchen appliances, by household income, November 2006
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- Figure 57: Source of purchase of small kitchen appliances, by race/ethnicity, November 2006
The Consumer
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- Introduction
- Summary
- Ownership of small kitchen appliances
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- Figure 58: Small kitchen appliance ownership, by gender and marital status, 2006
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- Figure 59: Small kitchen appliance ownership, by race/ethnicity, 2006
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- Figure 60: Small kitchen appliance ownership, by age, 2006
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- Figure 61: Small kitchen appliance ownership, by marital status, 2006
- The relationship between home ownership and small kitchen appliances
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- Figure 62: Small kitchen appliance ownership, by ownership of residence, 2006
- Number of small kitchen appliances in the household
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- Figure 63: Number of small kitchen appliances in household, by type, November 2006
- Ownership and quality perceptions of combination small kitchen appliances
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- Figure 64: Small kitchen appliance ownership and ownership of combination small kitchen appliances, November 2006
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- Figure 65: Small kitchen appliance ownership and perception of quality of combination small kitchen appliances, November 2006
- Relationship of recent purchases to moving and remodeling
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- Figure 66: Small kitchen appliance purchases in the last 12 months, 2006
- How food behavior affects product ownership
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- Figure 67: Respondent attitudes toward food, by ownership of specific small kitchen appliances, 2006
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- Figure 68: Ownership of small kitchen appliances, by respondent attitudes toward food, 2006
- Reasons for purchasing small kitchen appliances
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- Figure 69: Reasons for small kitchen appliance purchase, by age, November 2006
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- Figure 70: Reasons for small kitchen appliance purchase, by household income, November 2006
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- Figure 71: Reasons for small kitchen appliance purchase, by race/ethnicity, November 2006
- Who makes the purchase decision?
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- Figure 72: Person responsible for small kitchen appliance purchase decision, by gender, November 2006
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- Figure 73: Person responsible for small kitchen appliance purchase decision, by age, November 2006
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- Figure 74: Person responsible for small kitchen appliance purchase decision, by race/ethnicity, November 2006
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- Figure 75: Person responsible for small kitchen appliance purchase decision, by marital status, November 2006
- Researching small kitchen appliances prior to purchase
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- Figure 76: time spent researching prior to buying most recent small kitchen appliance, November 2006
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- Figure 77: types of research done by respondents prior to buying most recent small kitchen appliance, November 2006
- The importance of cooking tool appearance
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- Figure 78: Small kitchen appliance ownership and importance of stylishness, November 2006
Future and Forecast
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- Future trends
- Income and demographics continue to drive market
- Remodeling trends
- Combination small kitchen appliances
- Obesity and healthy eating
- Market forecast
- Small kitchen appliances
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- Figure 79: Forecast of total U.S. sales of small kitchen appliances, at current and constant prices, 2006-11
- Figure 80: Graph: Forecast of total U.S. sales of small kitchen appliances, at current and constant prices, 2006-11
- Small food preparation appliances
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- Figure 81: Forecast of U.S. sales of small food preparation appliances, at current and constant prices, 2006-11
- Figure 82: Graph: Forecast of U.S. sales of small food preparation appliances, at current and constant prices, 2006-11
- Small tabletop cooking appliances
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- Figure 83: Forecast of U.S. sales of small tabletop cooking appliances, at current and constant prices, 2006-11
- Figure 84: Graph: Forecast of U.S. sales of small tabletop cooking appliances, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
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