Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- The bottom line
- Wal-Mart estimation: accounts for 24% of category sales
- Dual-action products more common
- Market evenly split between two segments
- The current supply structure and possible future players
- Drug stores are the leading channel in the category
- Men more apt to suffer from athlete’s foot and activity-caused foot fatigue
- Opportunity to reach affluent consumers through gyms and clubs
- Opportunity to ease cleanliness concerns regarding professional pedicures
- Market forecast to decline in constant terms
Market Drivers
-
- Reluctance to treat foot problems
-
- Figure 1: Current usage of specific foot care products, September 2006
-
- Figure 2: Causes of foot pain, September 2006
- Growth among private label sales
- Demographics
- Aging of the population
-
- Figure 3: Population by age, 2002-12
- Women
- Foot pain more prevalent in women
- The high heel connection
- Spa-like treatments at home
- Health issues and the foot connection
- Diabetes
- Overweight/obesity
Market Size and Trends
-
- Market size
-
- Figure 4: FDM sales of foot care products, at current and constant prices, 2001-06
- Wal-Mart estimate
- Natural food channels
-
- Figure 5: Sales of foot care products through natural food stores, at current and constant prices, 2003-06
- Market trends
-
- Figure 6: Number of new foot care product releases by year, 2001-06
- Products with natural ingredients and/or natural scents
- Products with a “for women” focus
- Interesting delivery systems
- Multi-purpose/dual action products
-
- Figure 7: television spot for Kerasal Foot Cream, 2006
Market Segmentation
-
- Introduction
- Foot care market by segment
-
- Figure 8: FDM sales of foot care, segmented by type, 2004 and 2006
- Foot care products and medications
-
- Figure 9: FDM sales of foot care products and medications, at current and constant prices, 2001-06
- Foot devices
-
- Figure 10: FDM sales of foot devices, at current and constant prices, 2001-06
Supply Structure
-
- Companies and brands
-
- Figure 11: Manufacturer FDM sales of foot care in the U.S., 2004 and 2006
- Foot care products and medications
-
- Figure 12: Manufacturer brand FDM sales of foot care products and medications in the U.S., 2004 and 2006
- Foot devices
-
- Figure 13: Manufacturer brand FDM sales of foot devices in the U.S., 2004 and 2006
- Company profiles
- Schering-Plough
- Novartis
- ProFoot Inc.
Advertising and Promotion
-
- From serious to fun
-
- Figure 14: Television spot for Flexitol Heel Balm, 2006
-
- Figure 15: Television spot for Gold Bond Foot Cream, 2006
- Figure 16: Television spot for Odor-Eaters foot deodorant products, 2006
-
- Figure 17: Xtreme spot: Television spot for Dr. Scholl’s Insoles, 2006
- Wooing women
-
- Figure 18: Television spot for Dr. Scholl’s For Her Insoles, 2006
- The fight among anti-fungals
-
- Figure 19: Television spot for Lotrimin Anti-Fungal, 2006
- Figure 20: Television spot for Tinactin Anti-Fungal, 2006
Retail Distribution
-
- Introduction
-
- Figure 21: FDM sales of foot care products, by channel, 2004 and 2006
- Drug stores
-
- Figure 22: U.S. drug store sales of foot care, at current and constant prices, 2001-06
-
- Figure 23: Television sport for Zeasorb-AF Anti-fungal powder
- Supermarkets
-
- Figure 24: U.S. supermarket sales of foot care, at current and constant prices, 2001-06
- Mass merchandisers
-
- Figure 25: U.S. mass merchandiser sales of foot care, at current and constant prices, 2001-06
The Consumer
-
- Introduction
- Summary
- Presence of foot pain
-
- Figure 26: Presence of foot pain, September 2006
-
- Figure 27: Presence of foot pain, by gender, September 2006
-
- Figure 28: Presence of foot pain, by age, September 2006
- Causes of foot pain
-
- Figure 29: Causes of foot pain, by gender, September 2006
-
- Figure 30: Causes of foot pain, by age, September 2006
-
- Figure 31: Causes of foot pain, by household income, September 2006
- Methods of alleviating foot pain or irritation
-
- Figure 32: Methods of alleviating foot pain/irritation, September 2006
-
- Figure 33: Methods of alleviating foot pain/irritation, by gender, September 2006
-
- Figure 34: Methods of alleviating foot pain/irritation, by age, September 2006
-
- Figure 35: Methods of alleviating foot pain/irritation, by household income, September 2006
- Specific product usage
-
- Figure 36: Behaviors and attitudes regarding the usage of specific foot care products, September 2006
- Usage of pedicures
-
- Figure 37: Usage of “at home” pedicure products and professional pedicures, September 2006
-
- Figure 38: Usage of pedicures, by gender, September 2006
-
- Figure 39: Usage of pedicures, by age, September 2006
- Attitudes towards pedicures
-
- Figure 40: Attitudes towards pedicures, September 2006
Future and Forecast
-
- Future trends
- Reflexology: The next big thing in foot care?
- Product placement on reality TV shows?
- Foot care through footwear
- Making foot care more fashionable
- Outreach to primary care physicians
- More “avid athletes” means more sports-related foot products needed
-
- Figure 41: Participation in select distance events, 2004 vs. 2005
-
- Figure 42: Membership of USA Triathlon, 1993-2005
- Moms and foot care
- Market forecast
- Foot care products
-
- Figure 43: Forecast of total U.S. FDM sales of foot care products, at current and constant prices, 2006-11
- Foot care products and medications
-
- Figure 44: Forecast of U.S. FDM sales of foot care products and medications, at current and constant prices, 2006-11
- Foot devices
-
- Figure 45: Forecast of U.S. FDM sales of foot devices, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
-
- Tri-Coastal Design: Crème Brulée Foot Care Gift Set
- Noah’s Naturals: Honest To Goodness Foot Cream
- SLG Beauty: Girl 2 Go Sole Diva Foot Revival Wipes
- Implus Footcare: Airplus For Her Spa-La-La Foot Crème
- Avon Products: Avon Foot Works Foot Cream for Diabetics
- Kobayashi Health Care: Cracked Heel Repair Patch
- Microplane: Orange Blossom Foot Care Products
- Personal Products: K-Y Touch Foot Massage
- Carol’s Daughter: Rose Petal Pedicure Soak
- Bath & Body Works: True Blue Spa Shea Butter Foot Cream
- Novartis Consumer Health: Lamisil AF Defense
Back to top