Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The bottom line
- Opportunities for all natural/organic products
- Opportunities for single serve products
- Flavor opportunities
- To many, homemade is best
- From 2004-06, growth in wet sauces and declines in dry sauce products
- McCormick & Co. is market leader
- Supermarkets account for nearly all sales
- Opportunity to make vegetables tastier through marinades and sauces
- Health issues to further impact the market
- Sales are expected to remain flat in constant terms
Market Drivers
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- The meat market: more chicken consumption
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- Figure 1: U.S. annual per capita consumption of leading proteins*, in lbs, 2001-05
- Figure 2: Number of cooking sauces, table or other sauces launched, by year, which mention use on chicken, 2001-06
- Rising beef costs impact cooking sauces and marinades
- Pre-marinated and store marinated meats
- Health trends
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- Figure 3: U.S. population and projections, 2001-11
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- Figure 4: Incidence of and interest in cooking from scratch, by age, April 2005,
- Natural and organic interests impact market
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- Figure 5: Natural and organic positioning in new launches of cooking sauces and marinades, 2004-06*
- Cooking “short cuts”
- Influence of ethnic population on the market
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- Figure 6: Population by race and Hispanic origin, 2001-11
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- Figure 7: Household usage of soy sauce and teriyaki sauce, by race/ethnicity, May 2005-June 2006
Market Size and Trends
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- Market size
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- Figure 8: Total U.S. sales of cooking sauces and marinades at current and constant prices, 2001-06
- Wal-Mart estimate
- Natural food stores
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- Figure 9: Sales of cooking sauces and marinades in natural channels at current and constant prices,
- Market trends
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- Figure 10: New product releases in cooking sauces and marinades, 2001-06
Market Segmentation
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- Introduction
- Sales of cooking sauces and marinades by segment
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- Figure 11: Sales of cooking sauces and marinades in FDM and natural food channels, segmented by product type, 2004 and 2006
- Wet sauces
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- Figure 12: Sales of wet sauces in FDM and natural food channels, at current and constant prices, 2001-06
- Dry sauces
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- Figure 13: Sales of dry sauces in FDM and natural food channels, at current and constant prices, 2001-06
- Asian sauces
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- Figure 14: Sales of Asian sauces in FDM and natural food channels, at current and constant prices,
Supply Structure
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- Company and brand sales
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- Figure 15: FDM manufacturer sales of cooking sauces and marinades in the U.S., 2005 and 2006*
- FDM brand sales of wet sauces
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- Figure 16: FDM manufacturer brand sales of wet sauces in the U.S., 2005 and 2006*
- FDM brand sales of dry sauces
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- Figure 17: FDM manufacturer brand sales of dry sauces in the U.S., 2005 and 2006*
- FDM brand sales of Asian sauces
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- Figure 18: FDM manufacturer brand sales of Asian sauces in the U.S., 2005 and 2006*
- Company profiles
- McCormick & Co.
- Unilever
- Heinz USA
- Kikkoman Corporation
Advertising and Promotion
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- Figure 19: Television ad for Bruce Foods Cajun Injector Marinades and Seasonings
- Figure 20: Television ad for Goya Sazon Powder Seasoner
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- Figure 21: Television ad for Hunt’s Manwich Sloppy Joe
- Figure 22: Television ad for Alberto Culver’s Mrs. Dash
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Retail Distribution
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- Overview
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- Figure 23: U.S. retail sales of cooking sauces and marinades, by channel, 2004 and 2006*
- Supermarkets
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- Figure 24: U.S. supermarket sales of cooking sauces and marinades, at current and constant prices,
The Consumer
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- Introduction
- Summary
- Household usage of BBQ, marinade, and seasoning sauces
- Overview
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- Figure 25: Household usage of BBQ and seasoning sauces, May 2005-June 2006
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- Figure 26: Types of marinade and Asian sauces used in household, by race/ethnicity, May 2005-June 2006
- Amount of marinades and Asian sauces used in a month
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- Figure 27: Amount of marinades and Asian sauces used in the past 30 days, May 2005-June 2006
- Household usage of gravy and sauce mixes
- Overview
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- Figure 28: Household usage of gravy/sauce mix, May 2005-June 2006
- Brands of gravy and sauce mixes used
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- Figure 29: Brands of gravy/sauces mixes used, May 2005-June 2006
- Who is cooking in the household
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- Figure 30: Are you the main cook in the household?, by gender, September 2006
- Usage of marinades and packaged seasoning mixes among household cooks
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- Figure 31: Usage of marinades and packaged seasoning mixes among household cooks, September 2006
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- Figure 32: Usage of marinades and packaged seasoning mixes among household cooks, by age, September 2006
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- Figure 33: Usage of marinades and packaged seasoning mixes among household cooks, by household size, September 2006
- Types of marinades used
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- Figure 34: Types of marinades used, September 2006
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- Figure 35: Types of marinades used, by age, September 2006
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- Figure 36: Types of marinades used, by household income, September 2006
- Kinds of foods marinated
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- Figure 37: Foods marinated, September 2006
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- Figure 38: Foods consumers marinate, by household income, September 2006
- Marinade/sauce flavor preferences
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- Figure 39: Flavor preferences, September 2006
- Reasons for not using seasoning mixes
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- Figure 40: Reasons household cooks do not using seasoning mixes, September 2006
Future and Forecast
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- Future trends
- Health issues to impact the market
- Single serve products in the category
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- Figure 41: Households by size, 1995 and 2005
- More ethnic-inspired innovations
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- Figure 42: U.S. population by race and Hispanic origin, 2006 and 2011
- Market forecast
- Cooking sauces and marinades
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- Figure 43: Forecast of total U.S. sales of cooking sauces and marinades, at current and constant prices, 2006-11
- Wet sauces
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- Figure 44: Forecast of U.S. FDM and natural food channel sales of wet sauces, at current and constant prices, 2006-11
- Dry sauces
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- Figure 45: Forecast of U.S. FDM and natural food channel sales of dry sauces, at current and constant prices, 2006-11
- Asian sauces
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- Figure 46: Forecast of U.S. FDM and natural food channel sales of Asian sauces, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Melting Pot Foods: House of Tsang General Tsao Sauce
- Supervalu: Flavorite Fajita Seasoning Mix
- Stubb’s Legendary Kitchen: Stubb’s Rosemary-Ginger Spice Rub
- SwanMeadow: Maxwell’s Kitchen Turkey Gravy Mix
- McCormick & Co.: McCormick Santa Fe Chicken Seasoning
- HKS Marketing Ltd: Savion Poultry Delight Hollandaise Sauce Mix
- La Choy Foods: La Choy Garlic Ginger Stir Fry Sauce
- H.J. Heinz Co.: Heinz Home Style Zesty Onion Gravy
- Restaurant Lulu: Lulu Lavender and Honey Grilling Sauce
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