Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Insights and Opportunities
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- Raising the bar
- Pre-book for VIP treatment
- It’s all about the experience
- Technology at your fingertips
- The dance specialists
- Easy drinking
Market in Brief
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- The competition is cut-throat…
- …resulting in casualties
- Nightclubs fight back
- Young people today
- Late night habits
- See you on the dance floor
Fast Forward Trends
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- Trend 1: Chips With Everything
- Definition
- Context
- Market touchpoints/implications
- Trend 2: Bling and Buy
- Definition
- Context
- Market touchpoints/implications
- Trend 3: Share and Share Alike
- Definition
- Context
- Market touchpoints/implications
Internal Market Environment
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- Competition in the late night economy
- Skills shortages
- Binge drinking and anti-social behaviour
- Door supervisors
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- Figure 1: SIA licensing statistics – door supervisors, 1 November 2006
- The character of nightclub visitors
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- Figure 2: Frequency of visiting nightclubs, 2001-06
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- Figure 3: Frequency of visiting night clubs, by agreement with lifestyle statements on drinking, 2006
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- Figure 4: Frequency of visiting night clubs, by agreement with lifestyle statements on fashion and events, 2006
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- Figure 5: Frequency of visiting night clubs, by agreement with selected lifestyle statements, 2006
Broader Market Environment
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- Population trends
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- Figure 6: Trends in the age structure of the UK population, 18-24 and 25-34-year-olds, by gender, 2001-11
- Lifestage trends
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- Figure 7: Forecast adult population trends, by lifestage, 2001-11
- Student numbers
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- Figure 8: All students at publicly funded Higher Education Institutes by mode and level of study, 2000/01-2004/05
- A third of 18-24-year-olds are students
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- Figure 9: Students versus non-students in the 18-24-year-old population, 2005
- Young people’s debt
Competitive Context
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- Nightclubs lose out
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- Figure 10: Comparison of spend on selected leisure activities, 2000 and 2005
- Other licensed premises
- England and Wales
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- Figure 11: On-licensed premises in England and Wales, 1980-2004*
- Scotland
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- Figure 12: Liquor licences in force at 31 december in Scotland, by type of premises, 1980-2004
- Everyone’s getting the festival vibe
- At-home drinking more popular than ever
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- Figure 13: Expenditure on alcoholic drinks, on- vs off-trade, 1995-2005
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- A return to decadence
- Added extras
Market Size and Forecast
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- Figure 14: Trends in nightclub admissions and turnover, 2001-11
- A dip in trading since the Millennium
- Complicated picture in 2006
- A cautiously optimistic future
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Market Share
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- Figure 15: Leading multiple nightclub operators, November 2006
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Companies and Products
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- Nightclub company turnover
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- Figure 16: Nightclub company turnover, 2004-06
- Luminar plc
- CanDu Entertainment Ltd
- Novus Leisure Limited
- Barclub Limited
- Nexum Leisure Limited
- G1 Group plc
- Summit Clubs
- Vimac Leisure
- Utopian Leisure
Brand Communication and Promotion
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- Advertising expenditure
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- Figure 17: Selected nightclub operators and brands, September 2005-August 2006
Motivations For Going Out
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- Motivations for going out late at night
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- Figure 18: Motivations for going out late at night, September 2006
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- Figure 19: Most popular motivations for going out late at night, by age and gender, September 2006
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- Figure 20: Next most popular motivations for going out late at night, by age and gender, September 2006
- Motivations for going out – detailed demographics
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- Figure 21: Most popular motivations for going out late at night, by detailed demographics, September 2006
- Figure 22: Next most popular motivations for going out late at night, by detailed demographics, September 2006
Frequency of Visiting a Late Night Bar
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- Figure 23: Frequency of visiting a late night bar, September 2006
- Figure 24: Frequency of visiting a late night bar, by age and gender, September 2006
- Nights visited a late night bar
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- Figure 25: Nights visited a late night bar, September 2006
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- Figure 26: Nights visited a late night bar, by age and gender, September 2006
- Thursday visitors = frequent attendance
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- Figure 27: Nights visited a late night bar, by frequency of visiting a late night bar, September 2006
- Frequency of visiting a late night bar – detailed demographics
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- Figure 28: Frequency of visiting a late night bar, by detailed demographics, September 2006
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What Type of Clubber Are You?
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- Figure 29: Classification of clubbers, September 2006
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- Figure 30: Classification of clubbers, by age, September 2006
- News flash – clubbers like drinking and dancing!
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- Figure 31: Motivations for going out late at night, by clubbers, September 2006
- Nightclub chains visited
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- Figure 32: Nightclub chains visited, by clubbers, September 2006
- Which night?
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- Figure 33: Nights visited a nightclub, by clubbers, September 2006
- Drinkers start the weekend early
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- Figure 34: Nights visited a night club, by motivations for going out late at night, September 2006
- What deters you from visiting?
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- Figure 35: Deterrents from visiting nightclubs, by clubbers, September 2006
- What would entice you to go?
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- Figure 36: Enticements to visiting nightclubs, by clubbers, September 2006
- Drinks promotions could counteract high bar prices
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- Figure 37: Deterrents to visiting nightclubs, by most popular enticements, September 2006
- Better customer service means goodbye to rude bouncers
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- Figure 38: Deterrents to visiting nightclubs, by next most popular enticements, September 2006
- What type of clubber are you? – detailed demographics
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- Figure 39: Classification of clubbers, by detailed demographics, September 2006
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Attitudes Towards Nightclubs and Spending Habits
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- Figure 40: General attitudes towards nightclubs, by clubbers, September 2006
- Specific attitudes towards nightclubs
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- Figure 41: Specific attitudes towards nightclubs, by clubbers, September 2006
- Consumer awareness of current industry issues
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- Figure 42: Awareness of late licensing, by clubbers, September 2006
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- Figure 43: Awareness of the impending smoking ban, by clubbers, September 2006
- Figure 44: Awareness of clamping down on drink-related anti-social behaviour, by clubbers, September 2006
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- Figure 45: Awareness of responsible drinking initiatives, by clubbers, September 2006
- Figure 46: Awareness of fingerprint scanning, by clubbers, September 2006
- Spending habits in nightclubs
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- Figure 47: Spending habits in nightclubs/late night venues, by clubbers, September 2006
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Attitudes Towards Nightclubs and Spending Habits – Detailed Demographics
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- General attitudes towards nightclubs
- Most popular general attitudes towards nightclubs
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- Figure 48: Most popular general attitudes towards nightclubs, by detailed demographics, September 2006
- Next most popular general attitudes towards nightclubs
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- Figure 49: Next most popular general attitudes towards nightclubs, by detailed demographics, September 2006
- Specific attitudes towards nightclubs
- Most popular specific attitudes
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- Figure 50: Most popular specific attitudes towards nightclubs, by detailed demographics, September 2006
- Next most popular specific attitudes
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- Figure 51: Next most poular specific attitudes towards nightclubs, by detailed demographics, September 2006
- Spending habits in nightclubs/late night venues
- Most popular spending habits
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- Figure 52: Most popular spending habits in nightclubs/late night venues, by detailed demographics, September 2006
- Next most popular spending habits
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- Figure 53: Next most popular spending habits in nightclubs/late night venues, by detailed demographics, September 2006
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