Table of Contents
Report Scope
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- Report structure and content
- Food retailing sector
- Store definitions
- Buying groups, voluntary groups and co-operatives
- Technical notes
- Definitions
- Currencies
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- Figure 1: Exchange rates: National currencies against the Euro, 2002-05
- Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2005
- Other abbreviations
The Market in Brief
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- A market still struggling
- Retail sales subdued
- Discounters increase their grip on Germany
- Consolidation still occurring
- The future…
Broader Market Environment
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- Sales taxes to rise
- Inflation under control
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- Figure 3: Germany: Consumer price inflation, 2001-05
- The root of the problem?
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- Figure 4: Germany: GDP growth, 2001-05
- Population has peaked
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- Figure 5: Germany: Population level, 2001-05
The Market in Context
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- Consumer spending falls in real terms
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- Figure 6: Germany: Consumer spending, 2001-05
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- Figure 7: Germany: Consumer spending on food, alchohol and tobacco as % of all consumer spending, 2001-05
- Figure 8: Germany: Relative growth in consumer spending, 2001-05
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- Figure 9: Germany: Relative increases in consumer prices, 2000-05
The Market – Size and Forecast
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- Figure 10: Germany: Retail sales, 2001-05
- Figure 11: Germany: Retail sales, 2001-11
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- Figure 12: Germany: All food retailers’ sales as % of all retail sales, 2001-11
- Figure 13: Germany: Food, drink and tobacco specialists’ retail sales, 2001-05
- Sales tax to rise
- Sales and outlet data
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- Figure 14: Germany: Food retailing, store numbers and sales, 2002-05
- Figure 15: Germany: Food retailing, store numbers and sales, 2002-05
- Hard discounters set the agenda
- Large stores on the way out?
- End of the road for specialists?
- Organic and healthy increasingly popular
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The Consumer – Where They Shop
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- Figure 16: Germany: Store used for main grocery shop, August 2006
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- Figure 17: Germany: Store used for main grocery shop, by gender, age and socio-economic group, August 2006
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- Figure 18: Germany: Store used for main grocery shop, by gender, age and socio-economic group, August 2006
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- Figure 19: Germany: Market positioning of supermarkets’ primary shoppers by age and income, August 2006
- Other shops used
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- Figure 20: Germany: Other shops used for grocery shopping in the last three months, August 2006
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- Figure 21: Germany: Other grocery shops used, August 2006
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- Figure 22: Germany: Other grocery shops used, August 2006
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- Figure 23: Germany: Market positioning of supermarkets’ secondary shoppers by age and income, August 2006
- Number of outlets used
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- Figure 24: Germany: Number of stores used for grocery shop, August 2006
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- Figure 25: Germany: Where consumers did their shop by number of stores used, august 2006
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The Consumer – Factors Important in Deciding Where to Shop
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- Figure 26: Germany: Factors most important when choosing where to shop, August 2006
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- Figure 27: Germany: Factors most important when choosing where to shop, August 2006
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- Figure 28: Germany: Factors most important when choosing where to shop, August 2006
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- Figure 29: Germany: Consumer motivators by where people shop, august 2006
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Retail Competitor Analysis
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- Wal-Mart leaves Germany
- SPAR joins EDEKA
- Rewe
- Aldi
- Lidl
- Tengelmann
- Specialists
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- Figure 30: Germany: Major food retailers, 2005
- Market shares
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- Figure 31: Germany: Food retailers’ share of all food retailers’ sales, 2005
- Figure 32: Germany: Discount food retailers’ market shares, 2005
- Evaluation
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- Figure 33: Germany: Food retailers, evaluation, 2006/07
Retailer Profiles
Aldi (Europe)
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- Figure 34: Aldi exterior: Old Kent Road, London
- Figure 35: Aldi (Europe): Sales as share of all food retailers in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 36: Aldi (Europe): Group financial performance, 2001-05
- Market shares by country
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- Figure 37: Aldi (Ireland): Sales as share of all food retailers in Ireland, 2001-05
- Figure 38: Aldi (Netherlands): Sales as share of all food retailers in Netherlands, 2001-05
- Figure 39: Aldi (Spain): Sales as share of all food retailers in Spain, 2002-05
- Figure 40: Aldi (Belgium): Sales as share of all food retailers in Belgium, 2001-05
- Figure 41: Aldi (Denmark): Sales as share of all food retailers in Denmark, 2001-05
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- Figure 42: Aldi (France): Sales as share of all food retailers in France, 2001-05
- Figure 43: Aldi (Germany): Sales as share of all food retailers in Germany, 2001-05
- Store portfolio
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- Figure 44: Aldi (Europe): Outlet data, 2001-05
- Retail offering
- Market positioning
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- Figure 45: Aldi store interior, 2006
- Brands
- Product offer
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- Figure 46: Aldi fresh fruit, vegetables & bio products
- Pricing
- Operational issues
- Advertising and marketing
- E-commerce and home shopping
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Delhaize Group
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- Figure 47: Delhaize Group: Sales as share of all food retailers’ sales in Europe, 2001-05
- Figure 48: Delhaize Group: Sales as share of all food retailers’ sales in Belgium, 2001-05
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- Figure 49: Delhaize Group: Sales as share of all food retailers’ sales in Greece, 2003-05
- Strategic evaluation
- Background
- Financial and outlet data
- Group
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- Figure 50: Delhaize Group: Financial performance, 2001-05
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- Figure 51: Delhaize Group: Sales by region, 2001-05
- Figure 52: Delhaize Group: Financial performance under IFRS, 2003-05
- Recent performance
- Belgium
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- Figure 53: Delhaize Belgium/Luxembourg: Financial and outlet data, 2001-05
- Store formats
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- Figure 54: Delhaize Belgium/Luxembourg: Food store formats, 2005
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- Figure 55: Delhaize Belgium/Luxembourg: Food stores by fascia, 2002-05
- Southern and Central Europe
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- Figure 56: Delhaize Southern/Central Europe: Sales and outlet data, 2001-05
- Figure 57: Delhaize Southern/Central Europe: store formats, 2005
- Retail offering
- Market positioning
- Brands
- Developments
- Product offer
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- Figure 58: Delhaize: Sales contribution by department, Delhaize Le Lion Supermarkets, 2004
- Pricing
- Advertising and marketing
- Loyalty card
- E-commerce and home shopping
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Edeka Group
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- Figure 59: Edeka Group: Sales as % of all food retailers’ sales in Europe, 2001-05
- Figure 60: Edeka Germany: Share of all German food retailers’ sales, 2001-05
- Strategic evaluation
- Background
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- Figure 61: Edeka: Ownership Structure, 2006
- SPAR Handels acquisition
- Financial performance
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- Figure 62: Edeka Group: Group financial performance, 2001-05
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- Figure 63: SPAR Handels: Group financial and outlet data, 2001-04
- Store portfolio
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- Figure 64: Edeka Group: Outlet Data, 2005
- Figure 65: Edeka Group: Outlet data, 2001-05
- Netto
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 66: Marktkauf store
- Pricing
- Operational issues
- Advertising and marketing
- E-commerce and home shopping
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Metro – Real/Extra
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- Figure 67: Metro food retail: Sales as share of All European Food retailers, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 68: Metro Food Retail: Group financial performance, 2001-05
- H1 2006
- 2006 Acquisitions
- Store portfolio
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- Figure 69: Metro Food Retail: Outlet data, 2001-05
- Germany
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- Figure 70: Real/Extra Germany: Sales as share of all food retailers in Germany, 2001-05
- Figure 71: Real/Extra (Germany): Financial performance, 2001-05
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- Figure 72: Real/Extra (Germany): Outlet data, 2001-05
- Poland
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- Figure 73: Real Poland: Sales as share of all food retailers in Poland, 2001-05
- Figure 74: Metro Poland: Financial performance and Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- E-commerce and home shopping
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Rewe
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- Figure 75: Rewe: German sales as share of all food retailers’ sales in Germany, 2001-05
- Figure 76: Rewe: Sales as share of all food retailers’ sales in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
- Market shares
- Reporting changes
- Performance by region
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- Figure 77: Rewe: Sales by region, 2005
- Figure 78: Rewe: Estimated sales outside Germany, 2005
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- Figure 79: Rewe: Sales by region, 2001-05
- Store portfolio
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- Figure 80: Rewe: Outlet data, 2001-05
- Re-branding in Germany
- International outlets
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- Figure 81: Rewe: Outlets by region, 2006
- Figure 82: Rewe: International food retail fascias by country, 2006
- International portfolio development
- Retail offering
- Brands
- Product offer
- Pricing
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Schwarz Group
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- Figure 83: Schwarz Group: Lidl store, 2006
- Figure 84: Schwarz Group: Estimated sales as share of all food retailers in Germany, 2001-05
- Figure 85: Schwarz Group: Sales as share of all food retailers in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 86: Schwarz Group: Estimated turnover by segment, 2005/06
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- Figure 87: Schwarz Group: Lidl, Estimated turnover by region, 2005/06
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- Figure 88: Schwarz Group: Kaufland/Kaufmarkt/Handelshof estimated turnover 2005/06
- Figure 89: Schwarz Group: Estimated group financial performance, 2001/02-2005/06
- Store portfolio
- Lidl and Kaufland – the two formats in brief
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- Figure 90: Schwarz Group: Store network development, 2002-06
- Where to now?
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- Figure 91: Schwarz Group: Lidl, outlets by region, 2006
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- Figure 92: Schwarz Group: Kaufland, outlets by region, 2006
- Format trial – Mega Cent
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- Figure 93: Schwarz Group: Outlet data, 2001/02-2005/06
- Figure 94: Schwarz Group: Outlet data, 2001/02-2005/06
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 95: Schwarz Group: Lidl, fresh produce, 2006
- Figure 96: Schwarz Group: Lidl, own brands, 2006
- Figure 97: Schwarz Group: Lidl, non-food, 2006
- Quantity? Yes. Quality? Maybe…
- Pricing
- Operational issues
- E-commerce and home shopping
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SPAR International
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- Figure 98: SPAR (Europe): Sales as share of all European food retailers’ sales, 2001-05
- Strategic evaluation
- Background
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- Figure 99: SPAR International: Year of entry by country
- Financial performance
- Group
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- Figure 100: SPAR International: Retail sales by country, 2001-05
- Sales by country
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- Figure 101: SPAR International: Estimated European sales exclusive of sales tax, 2005
- Figure 102: SPAR International: European sales by country, 2005
- Store portfolio
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- Figure 103: SPAR International: Outlet data, 2001-05
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- Figure 104: SPAR International: European stores and retail space by country, 2005
- Store expansion
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- Figure 105: SPAR International: Sales and stores, % growth 2001-05
- Sales densities
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- Figure 106: SPAR International: Sales per m² by country (Europe), 2005
- Store formats
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- Figure 107: SPAR International: Average outlet size by country (Europe), 2005
- European operations
- Closing operations
- Continuing European operations
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- Figure 108: SPAR (Czech Rep): Sales as share of all Czech food retailers’ sales, 2001-05
- Figure 109: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2001-05
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- Figure 111: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2001-05
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- Figure 112: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2001-05
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- Figure 113: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2001-05
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- Figure 114: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2001-05
- Figure 115: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2001-05
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- Figure 116: SPAR (UK): Sales as share of all UK food retailers’ sales, 2001-05
- Non-European activities
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- Figure 117: SPAR International: Non-European sales and outlets by country, 2001 and 2005
- Retail offering
- Market positioning
- Product offer
- Own-brand goods
- Pricing
- Operational issues
- Advertising and marketing
- E-commerce and home shopping
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Tengelmann
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- Figure 118: Tengelmann: Plus store, Germany 2006
- Figure 119: Tengelmann: Sales as share of Grocers in Europe, 2001/02-2005/06
- Strategic evaluation
- Background
- Financial performance
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- Figure 120: Tengelmann: Group financial performance, 2002-06
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- Figure 121: Tengelmann: Retail sales by business, 2005/06
- Market shares by country
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- Figure 122: Plus: Czech Republic: Sales as % of all retail sales, 2001/02-2005/06
- Figure 123: Plus: Germany: Sales as % of all food retailers sales, 2001/02-2005/06
- Figure 124: Plus: Hungary: Sales as % of all food retailers sales, 2001/02-2005/06
- Figure 125: Plus: Poland: Sales as % of all food retailers sales, 2001/02-2005/06
- Figure 126: Plus: Portugal: Sales as % of all food retailers sales, 2001/02-2005/06
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- Figure 127: Plus: Spain: Sales as % of all food retailers sales, 2001/02-2005/06
- Store portfolio
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- Figure 128: Tengelmann: Outlet data, 2001/02-2005/06
- Figure 129: Tengelmann: Outlets by region, 2005/06
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- Figure 130: Tengelmann: Outlet data, 2001/02-2005/06
- Figure 131: Tengelmann: Sales/m2, 2006
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- Figure 132: Tengelmann: Plus average store size, 2006
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 133: Tengelmann: Inside a Plus store, 2006
- Figure 134: Tengelmann: Inside a Kaiser’s supermarket
- Pricing
- E-commerce and home shopping
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Mini Company Profiles
Dohle Group
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- Background
- Financial data
- Outlets
- Retail offering
Norma
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- Background
- Financial and outlet data
- Retail offering
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