Table of Contents
Report Scope
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- Report structure and content
- Food retailing sector
- Store definitions
- Buying groups, voluntary groups and co-operatives
- Technical notes
- Definitions
- Currencies
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- Figure 1: Exchange rates: National currencies against the Euro, 2002-05
- Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2005
- Other abbreviations
The Market in Brief
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- Although inflation is stable, the economy has been struggling
- Consumption on food has slowed along with overall food retailers’ sales
- Co-operatives dominate in highly concentrated market…
- …however, local markets are still important
- Hypermarkets still have room to grow
- Food retailers’ sales forecast to improve
Broader Market Environment
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- Economy needs a kickstart
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- Figure 3: Italy: Gross domestic product, 1995-2005
- Relatively stable inflation
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- Figure 4: Italy: Consumer price inflation, 2001-05
- Figure 5: Italy: Consumer price index, September 2006
- Ageing population
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- Figure 6: Italy: Total population, 2001-05
- Figure 7: Italy: Population by age, 2005
- Shrinking household sizes
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- Figure 8: Italy: Households, by number of members, 1998-2003
- Youth and regional unemployment are problematic
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- Figure 9: Italy: Labour force indicators by age and sex, 2004
- Unemployment in the South is still pervasive
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- Figure 10: Italy: Unemployment rates, by geographical region, 2004
The Market in Context
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- Figure 11: Italy: Consumer spending, current and constant (2001) prices, 1995-2005
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- Figure 12: Italy: Consumer spending, 2001-05
- Figure 13: Italy: Spending on food as % of all spending, 2001-05
- Figure 14: Italy: Spending on food as % of all retail sales, 2001-05
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The Market – Size and Forecast
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- Figure 15: Italy: Retail sales, 2001-11
- Specialists struggle in the face of convenience
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- Figure 16: Italy: Food specialists’ sales as % of all food retailers’ sales, 2001-05
- Figure 17: Italy: Grocers’ sales as percentage of all retail sales, 2001-11
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- Figure 18: Italy: Supermarket and hypermarket development, 1999-2003
- Figure 19: Italy: Hypermarkets and supermarkets, average sales area, 1999-2003
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The Consumer – Where Food is Bought
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- Figure 20: Italy: Store used for main grocery shop, August 2006
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- Figure 21: Italy: Store used for main grocery shop, by gender, age, income and occupation, August 2006
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- Figure 22: Italy: Store used for main grocery shop, by gender, age, income and occupation, August 2006
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- Figure 23: Italy: Market positioning of supermarkets’ primary shoppers, August 2006
- Other shops used
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- Figure 24: Italy: Other shops used for grocery shopping in the last three months, August 2006
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- Figure 25: Italy: Other grocery shops used, by gender, age, income and occupation, August 2006
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- Figure 26: Italy: Other grocery shops used, by gender, age, income and occupation, August 2006
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- Figure 27: Italy: Market positioning of supermarkets’ secondary shoppers, August 2006
- Number of outlets used
- Number of outlets used by where consumers shopped
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- Figure 28: Italy: Number of stores used, August 2006
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- Figure 29: Italy: Where consumers did their shop by number of stores used, august 2006
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The Consumer – Factors Important in Deciding Where to Shop
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- Figure 30: Italy: Factors most important when choosing where to shop, by gender, age, income and occupation, August 2006
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- Figure 31: Italy: Factors most important when choosing where to shop, by gender, age, income and occupation, August 2006
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- Figure 32: Italy: Consumer motivators by income and age, August 2006
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- Figure 33: Italy: Consumer motivators by where people shop, August 2006
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- Figure 34: Italy: Consumer motivators by where people shop, August 2006
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Retail Competitor Analysis
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- Figure 35: Italy: Major food retailers, 2005/06
- Market shares
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- Figure 36: Italy: Top ten food retailers' market share, 2005
- Figure 37: Italy: Top ten food retailers' market share, 2005
- Evaluation
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- Figure 38: Italy: Food retailers, evaluation, 2006/07
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Retailer Profiles
Auchan
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- Figure 39: Auchan: Sales as share of all food retailers’ sales in Europe, 2001-05
- Figure 40: Auchan: French sales as share of all food retailers’ sales in France, 2001-05
- Figure 41: Auchan: Spanish sales as share of all food retailers’ sales in Spain, 2001-05
- Strategic evaluation
- France
- Other Europe
- Asia
- Background
- Financial performance
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- Figure 42: Auchan: Group financial performance, 2001-05
- Figure 43: Auchan: Sales by geographical area, 2002-05
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- Figure 44: Auchan: European sales by country, 2001-05
- Store portfolio
- European operations
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- Figure 45: Auchan: European outlet data, 2001-05
- Figure 46: Auchan: % change in sales and store numbers in Europe by country, 2001-05
- Sales densities
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- Figure 47: Auchan: Outlet data, 2001-05
- Figure 48: Auchan: Sales densities in France and Spain, 2001 and 2005
- Hypermarkets
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- Figure 49: Auchan: Hypermarkets’ store size and product offer, by country, 2005
- Supermarkets
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- Figure 50: Auchan: Supermarkets’ store size and product offer, by country, 2005
- Non-European operations
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- Figure 51: Auchan: Non-European retail outlets, 2001-05
- Retail offering
- Market positioning
- Brands
- Core own-brand
- Discount range
- Specialised/premium ranges
- Product offer
- Operational issues
- Advertising and marketing
- Loyalty card
- Financial services
- E-commerce and home shopping
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Carrefour
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- Figure 52: Carrefour: Sales as share of All European food retailers, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 53: Carrefour: Group financial performance, 2001-05
- First half 2006
- Store portfolio
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- Figure 54: Carrefour: Outlet data, 2001-05
- France
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- Figure 55: Carrefour France: Sales as share of all food retailers in France, 2001-05
- Figure 56: Carrefour France: Group financial performance, 2001-05
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- Figure 57: Carrefour France: Outlet data, 2001-05
- Belgium
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- Figure 58: Carrefour Belgium: Sales as share of all food retailers in Belgium, 2001-05
- Figure 59: Carrefour Belgium: Group financial performance, 2001-05
- Figure 60: Carrefour Belgium: Outlet data, 2001-05
- Italy
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- Figure 61: Carrefour Italy: Sales as share of all food retailers in Italy, 2001-05
- Figure 62: Carrefour Italy: Group financial performance, 2001-05
- Figure 63: Carrefour Italy: Outlet data, 2001-05
- Poland
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- Figure 64: Carrefour Poland: Sales as share of all food retailers in Poland, 2001-05
- Figure 65: Carrefour Poland: Group financial performance, 2001-05
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- Figure 66: Carrefour Poland: Outlet data, 2001-05
- Portugal
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- Figure 67: Carrefour Portugal: Sales as share of all food retailers in Portugal, 2001-05
- Figure 68: Carrefour Portugal: Group financial performance, 2001-05
- Figure 69: Carrefour Portugal: Outlet data, 2001-05
- Greece
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- Figure 70: Carrefour Greece: sales as share of all food retailers in Greece, 2001-05
- Figure 71: Carrefour Greece: Group financial performance, 2001-05
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- Figure 72: Carrefour Greece: Outlet data, 2001-05
- Spain
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- Figure 73: Carrefour Spain: Sales as share of all food retailers in Spain, 2001-05
- Figure 74: Carrefour Spain: Group financial performance, 2001-05
- Figure 75: Carrefour Spain: Outlet data, 2001-05
- Switzerland
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- Figure 76: Carrefour Switzerland: Sales as share of all food retailers in Switzerland, 2001-05
- Figure 77: Carrefour Switzerland: Group financial performance, 2001-2005
- Figure 78: Carrefour Switzerland: Outlet data, 2001-05
- Czech and Slovak Republics
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- Figure 79: Carrefour Czech and Slovak Republics: Group financial performance, 2001-05
- Figure 80: Carrefour Czech and Slovak Republics: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Loyalty cards
- E-commerce and home shopping
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E Leclerc
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- Figure 81: Leclerc: Exterior store view
- Figure 82: E Leclerc: France –sales as share of All food retailers, 2001-05
- Figure 83: E Leclerc: Europe – sales as share of All food retailers, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 84: E Leclerc: Estimated sales performance, 2001-05
- Estimated international sales by country
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- Figure 85: E Leclerc: Estimated international sales by country, 2004 and 2005
- Store portfolio
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- Figure 86: E Leclerc: Outlet data, 2001-05
- International stores
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- Figure 87: E Leclerc: international outlet numbers, 2001-06
- Retail offering
- Market positioning
- Product offer
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- Figure 88: Leclerc: Interior store view
- Figure 89: Leclerc: Interior store view
- Non-food specialists
- Pricing
- Brands
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- Figure 90: E.Leclerc: Own-brands, 2006
- E-commerce and home shopping
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Rewe
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- Figure 91: Rewe: German sales as share of all food retailers’ sales in Germany, 2001-05
- Figure 92: Rewe: Sales as share of all food retailers’ sales in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
- Market shares
- Reporting changes
- Performance by region
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- Figure 93: Rewe: Sales by region, 2005
- Figure 94: Rewe: Estimated sales outside Germany, 2005
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- Figure 95: Rewe: Sales by region, 2001-05
- Store portfolio
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- Figure 96: Rewe: Outlet data, 2001-05
- Re-branding in Germany
- International outlets
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- Figure 97: Rewe: Outlets by region, 2006
- Figure 98: Rewe: International food retail fascias by country, 2006
- International portfolio development
- Retail propositions
- Brands
- Product offer
- Pricing
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Schwarz Group
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- Figure 99: Schwarz Group: Lidl store, 2006
- Figure 100: Schwarz Group: Estimated sales as share of all food retailers in Germany, 2001-05
- Figure 101: Schwarz Group: Sales as share of all food retailers in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 102: Schwarz Group: Estimated turnover by segment, 2005/06
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- Figure 103: Schwarz Group: Lidl, Estimated turnover by region, 2005/06
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- Figure 104: Schwarz Group: Kaufland/Kaufmarkt/Handelshof estimated turnover 2005/06
- Figure 105: Schwarz Group: Estimated group financial performance, 2001/02-2005/06
- Store portfolio
- Lidl and Kaufland – the two formats in brief
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- Figure 106: Schwarz Group: Store network development, 2002-06
- Where to now?
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- Figure 107: Schwarz Group: Lidl, outlets by region, 2006
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- Figure 108: Schwarz Group: Kaufland, outlets by region, 2006
- Format trial – Mega Cent
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- Figure 109: Schwarz Group: Outlet data, 2001/02-2005/06
- Figure 110: Schwarz Group: Outlet data, 2001/02-2005/06
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 111: Schwarz Group: Lidl, fresh produce, 2006
- Figure 112: Schwarz Group: Lidl, own brands, 2006
- Figure 113: Schwarz Group: Lidl, non-food, 2006
- Quantity? Yes. Quality? Maybe…
- Pricing
- Operational issues
- E-commerce and home shopping
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SPAR International
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- Figure 114: SPAR (Europe): Sales as share of all European food retailers’ sales, 2001-05
- Strategic evaluation
- Background
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- Figure 115: SPAR International: Year of entry by country
- Financial performance
- Group
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- Figure 116: SPAR International: Retail sales by country, 2001-05
- Sales by country
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- Figure 117: SPAR International: Estimated European sales exclusive of sales tax, 2005
- Figure 118: SPAR International: European sales by country, 2005
- Store portfolio
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- Figure 119: SPAR International: Outlet data, 2001-05
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- Figure 120: SPAR International: European stores and retail space by country, 2005
- Store expansion
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- Figure 121: SPAR International: Sales and stores, % growth 2001-05
- Sales densities
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- Figure 122: SPAR International: Sales per m² by country (Europe), 2005
- Store formats
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- Figure 123: SPAR International: Average outlet size by country (Europe), 2005
- European operations
- Closing operations
- Continuing European operations
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- Figure 124: SPAR (Czech Rep): Sales as share of all Czech food retailers’ sales, 2001-05
- Figure 125: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2001-05
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- Figure 126: SPAR (France): Sales as share of all French food retailers’ sales, 2001-05
- Figure 127: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2001-05
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- Figure 128: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2001-05
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- Figure 129: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2001-05
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- Figure 130: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2001-05
- Figure 131: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2001-05
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- Figure 132: SPAR (UK): Sales as share of all UK food retailers’ sales, 2001-05
- Non-European activities
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- Figure 133: SPAR International: Non-European sales and outlets by country, 2001 and 2005
- Retail offering
- Market positioning
- Product offer
- Own-brand goods
- Pricing
- Operational issues
- Advertising and marketing
- E-commerce and home shopping
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Mini Company Profiles
Coop Italia
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- Figure 134: Coop Italia: Sales as share of All food retailers’ sales in Italy, 2001-05
- Background
- Financial performance
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- Figure 135: Coop Italia: Group financial performance, 2001-05
- Store portfolio
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- Figure 136: Coop Italia: Outlet data, 2001-05
- Retail offering
- Marketing position
- Brands
- Product offer
- Advertising and marketing
- E-commerce and home shopping
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Conad Group
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- Figure 137: Conad Group: Sales as share of All food retailers’ sales in Italy, 2001-05
- Background
- Financial performance
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- Figure 138: Conad Group: Group financial performance, 2001-05
- Store portfolio
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- Figure 139: Conad Group: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
- Loyalty card
- E-commerce and home shopping
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Esselunga
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- Figure 140: Esselunga: Sales as share of All food retailers’ sales in Italy, 2001-05
- Background
- Financial performance
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- Figure 141: Esselunga: Group financial performance, 2001-05
- Store portfolio
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- Figure 142: Esselunga: Outlet data, 2001-05
- Retail offering
- Market positioning
- Esselunga markets its products to the higher end of the retail spectrum. Its stores provide high quality fresh foods, numerous service counters and a wide array of products. Its offering is complemented by a highly successful loyalty card program (about 91% of sales are purchased with a loyalty card) and a private label strategy that is aligned with its high quality reputation. Its wide ranges of private label brands represent various aspects of their strategy, such as trading up, health and ecology.
- Brands
- Promotions
- E-commerce and home shopping
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