Table of Contents
Scope and Themes
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- What you need to know
- Definition
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- Figure 1: Methodology for calculating the size of the healthy snacks market, 2006
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market summary
- A widespread market seeing disparate results
- Concerns over obesity lead to wide swath of initiatives…
- …influencing a shift in eating habits
- ... although disconnect between perceived and actual eating habits may exist
- Key trends and notables
- The issue of cost
- Within segments, certain product types rise to the top
- “Good carbs” garner attention
- The leading manufacturers
- Supermarkets dominate retail
- The healthy snacking consumer
- Plenty of room for growth
Market Drivers
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- Summary
- Growing incidence of obesity linked to poor nutrition and health literacy
- Negative health consequences provide market opportunity
- Children’s obesity issue spurs product innovation
- Advertising directed to kids shifts towards healthier options
- School policies shift to address issue and push product change
- Broad-based government action targets adults and children alike
- Aging population positively influences market
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- Figure 2: Snacking habits, by age, September 2006
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- Figure 3: U.S. population, by age, 2001-11
- Healthy eating trends have positive ramifications for healthy snack market
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- Figure 4: Attitudes regarding healthy eating, 2002-05
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- Figure 5: Experience with diet plans, April-May 2006
- Consumer disconnect between trying to eat healthy and actually eating healthy
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- Figure 6: Incidence of snacking between meals, 2002 and 2006
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- Figure 7: Selected food and beverage usage by those who try to eat healthy, 2002 and 2006
Market Size and Trends
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- Market size
- FDM
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- Figure 8: U.S. FDM and estimated Wal-Mart sales of healthy snacks*, at current and constant prices, 2001-06
- Natural supermarkets
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- Figure 9: Select segment sales through the natural channel, 2003-06
- Market trends
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- Figure 10: New product introductions with “healthy” claims, by broad food category, 2002-06
- Figure 11: New snack product introduction, by sub-category, 2002-06
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- Figure 12: Change in sales of “better-for-you” products, savory/salty snacks and snack/energy/cereal bars, 2005-06
- Better-for-you foods you love
- Portion control
- Ingredient variety
- Merging with technology
Market Segmentation
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- Overview
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- Figure 13: Sales of healthy snacks*, segmented by type, 2004 and 2006
- Crackers
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- Figure 14: Sales of crackers, at current and constant prices, 2001-06
- Cheese
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- Figure 15: Sales of cheese eaten as a snack, at current and constant prices, 2001-06
- Yogurt
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- Figure 16: Sales of yogurt eaten as a snack, at current and constant prices, 2001-06
- Nuts and seeds
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- Figure 17: Sales of nuts and seeds, at current and constant prices, 2001-06
- Snack bars (energy, cereal and diet)
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- Figure 18: Sales of snack bars (energy, cereal and diet) eaten as a snack, at current and constant prices,
- Cereal
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- Figure 19: Sales of cereal eaten as a snack, at current and constant prices, 2001-06
- Dried fruit and fruit snacks
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- Figure 20: Sales of dried fruit and fruit snacks, at current and constant prices, 2001-06
- Better-for-you chips and cheese snacks
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- Figure 21: Sales of better-for-you chips and cheese snacks, at current and constant prices, 2001-06
- Popcorn
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- Figure 22: Sales of popcorn, at current and constant prices, 2001-06
- Pretzels
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- Figure 23: Sales of pretzels, at current and constant prices, 2001-06
- Rice and corn cakes
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- Figure 24: Sales of rice and corn cakes, at current and constant prices, 2001-06
- Trail mix
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- Figure 25: Sales of trail mix, at current and constant prices, 2001-06
Supply Structure
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- Company and brand sales
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- Figure 26: Manufacturer FDM sales of healthy snacks in the U.S., 2003 and 2005
- Crackers
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- Figure 27: Manufacturer brand sales of crackers in the U.S., 2003 and 2005
- Cheese
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- Figure 28: Manufacturer brand sales of cheese eaten as a snack in the U.S., 2003 and 2005
- Yogurt
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- Figure 29: Manufacturer brand sales of yogurt eaten as a snack in the U.S., 2003 and 2005
- Nuts and seeds
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- Figure 30: Manufacturer brand sales of nuts and seeds in the U.S., 2003 and 2005
- Cereal
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- Figure 31: Manufacturer brand sales of cereal eaten as a snack in the U.S., 2003 and 2005
- Snack bars (energy, cereal, granola and diet)
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- Figure 32: Manufacturer brand sales of snack bars (energy, cereal and diet) eaten as a snack in the U.S., 2003 and 2005
- Dried fruit and fruit snacks
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- Figure 33: Manufacturer brand sales of dried fruit and fruit snacks in the U.S., 2003 and 2005
- Better-for-you chips and cheese snacks
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- Figure 34: Manufacturer brand sales of better-for-you chips and cheese snacks in the U.S., 2003 and 2005
- Popcorn
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- Figure 35: Manufacturer brand sales of popcorn in the U.S., 2003 and 2005
- Pretzels
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- Figure 36: Manufacturer brand sales of pretzels in the U.S., 2003 and 2005
- Rice cakes
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- Figure 37: Manufacturer brand sales of rice cakes in the U.S., 2003 and 2005
- Trail mix
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- Figure 38: Manufacturer brand sales of trail mix in the U.S., 2003 and 2005
- Manufacturer profiles
- Kraft
- General Mills
- Kellogg
- PepsiCo
- The Dannon Company, Inc.
- ConAgra
- Sun-Maid Growers
- Snyder’s of Hanover
- Sunsweet
- Procter & Gamble
- The Hain Celestial Group
- Sargento Foods Inc.
Advertising and Promotion
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- Introduction
- Kraft Foods, Inc.
- Nabisco’s Ritz Chips 100-calorie pack
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- Figure 39: Nabisco’s Ritz Chips 100-calorie pack, 2006
- Kellogg
- Kellogg’s Special K Cereal
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- Figure 40: Kellogg’s Special K Cereal, 2006
- PepsiCo
- Quaker Multigrain Snacks and Rice Snacks
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- Figure 41: Quaker Multigrain Snacks, 2006
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- Figure 42: Quaker Rice Snacks, 2006
- General Mills, Inc.
- ConAgra
- Dannon
- Ocean Spray
- Back-to-school campaigns
- Trade association advertising and promotional activity
Retail Distribution
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- Introduction
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- Figure 43: FDM and estimated Wal-Mart sales of healthy snacks, by channel, 2004 and 2006
- Supermarkets
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- Figure 44: U.S. supermarket sales of healthy snacks, at current and constant prices, 2001-06
- Supermarket wellness initiatives
- Ahold USA
- Hannaford Bros. Supermarkets
- Kroger
- Meijer
- Publix Super Markets
- Safeway
- Supervalu Inc
- Wegmans Food Markets, Inc
- Natural channel
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- Figure 45: U.S. natural channel sales of healthy snacks, at current and constant prices, 2003-06
- Wild Oats
- Mass merchandisers
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- Figure 46: Mass merchandiser sales of healthy snacks, at current and constant prices, 2001-06
- Drug stores
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- Figure 47: Drug store sales of healthy snacks, at current and constant prices, 2001-06
- Wal-Mart
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- Figure 48: Estimated Wal-Mart sales of healthy snacks, at current and constant prices, 2001-06
- Vending, convenience stores, and foodservice
The Consumer
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- Introduction
- Summary
- Highlights: healthy eating and snacking, a topline perspective
- Highlights: focus on gender
- Highlights: focus on age
- Highlights: focus on household income
- Highlights: focus on race/Hispanic origin
- Highlights: focus on kids and households with kids
- Healthy eating habits
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- Figure 49: Healthy eating habits, 2002-06
- Foods eaten as healthy snacks
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- Figure 50: Foods eaten as healthy snacks, September 2006
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- Figure 51: Foods eaten as healthy snacks, by gender, September 2006
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- Figure 52: Foods eaten as healthy snacks, by age, September 2006
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- Figure 53: Foods eaten as healthy snacks, by household income, September 2006
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- Figure 54: Foods eaten as healthy snacks, by race/ethnicity, September 2006
- Frequency of healthy snacking
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- Figure 55: Frequency of healthy snacking, by race/Hispanic origin, September 2006
- Kids and snacking
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- Figure 56: Kids snacking, by gender, September 2006
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- Figure 57: Kids snacking, by race/Hispanic origin, September 2006
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- Figure 58: Kids choosing own snacks, by marital status, September 2006
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- Figure 59: Foods eaten as healthy snacks by kids, by household income, September 2006
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- Figure 60: Foods eaten as healthy snacks by kids, by race/ethnicity, September 2006
- Healthy snacking habits
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- Figure 61: Snacking habits, by gender, September 2006
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- Figure 62: Snacking habits, by age, September 2006
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- Figure 63: Snacking habits, by household income, September 2006
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- Figure 64: Snacking habits, by race/ethnicity, September 2006
- Attitudes towards healthy eating
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- Figure 65: Attitudes towards healthy snacks, September 2006
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- Figure 66: Attitudes towards healthy snacks, by gender, September 2006
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- Figure 67: Attitudes towards healthy snacks, by age, September 2006
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- Figure 68: Attitudes towards healthy snacks, by household income, September 2006
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- Figure 69: Attitudes towards healthy snacks, by race/Hispanic origin, September 2006
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- Figure 70: Attitudes towards healthy snacks, by presence of children, September 2006
- Sweet versus salty snack preferences
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- Figure 71: Sweet versus salty snack preference, by age, September 2006
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- Figure 72: Sweet versus salty snack preference, by race/ethnicity, September 2006
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- Figure 73: Sweet versus salty snack preference, by presence of children, September 2006
- Importance of nutritional attributes of healthy snacks
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- Figure 74: Importance of nutritional attributes of healthy snacks, by gender, September 2006
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- Figure 75: Importance of nutritional attributes of healthy snacks, by age, September 2006
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- Figure 76: Importance of nutritional attributes of healthy snacks, by household income, September 2006
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- Figure 77: Importance of nutritional attributes of healthy snacks, by race/Hispanic origin, September 2006
Future and Forecast
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- Future trends
- Growing waistlines and related government action
- The income and educational gap
- Functional foods and product makeovers
- Whole grains replace low-carb
- Natural and organic
- Rising cost of wheat and corn
- Market forecast
- Healthy snacks
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- Figure 78: Forecast of total U.S. FDM sales of healthy snacks, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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