Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Insights and Opportunities
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- ‘Go now, pay later’
- Warm relations, not cold calling
- ‘Café Travel’: spend more time, spend more money
Market in Brief
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- Feeding on the scraps of independence
- High street presence declining
- The real value of travel agents
- Café travel
- Luxury and long-haul are growth markets
- Bonding is not as important as we would like to believe
- Holiday money is burning a hole in the pocket
- Homeworking, high-speed and high-tech
- Agent today, consultant tomorrow, else failure
Fast Forward Trends
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- Trend 1: Nomadic Explorers
- General observations
- Market touch points/implications
- Trend 2: Disorganised Tourism
- General observations
- Market touch points/implications
- Trend 3: X for Xtreme
- General observations
- Market touch points/implications
- Fast Forward and trend watching
Internal Market Environment
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- A permanent place in the sun
- Destination everywhere
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- Figure 1: Outbound holiday visits, by region visited, 2001-05
- Internet penetration and broadband reach critical mass
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- Figure 2: Internet penetration, by gender, socio-economic group and age, Jan 2001-Jan 2006
- Legislation – when is a package not a package?
Broader Market Environment
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- More money to spend equals more holidays
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- Figure 3: Trends in personal disposable income and consumer expenditure, 2001-11
- A burgeoning heartland and the need to entice the younger consumer
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- Figure 4: Trends in the age structure of the UK population, by gender, 2001-11
- Growth within the ‘serial holidaymaker’ segment
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- Figure 5: Forecast adult population trends, by socio-economic group, 2001-11
- Greatest rise in the ‘third age’
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- Figure 6: Forecast adult population trends, by lifestage, 2001-11
Competitive Context
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- The overseas holiday market
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- Figure 7: Overseas holidays and expenditure, at constant and current prices, 2001-06
- Overseas holiday expenditure
- Inclusive tours versus independent travel
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- Figure 8: Overseas inclusive holidays versus independent holidays, by volume, 2001-06
- Consumer priorities
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- Figure 9: Expenditure priorities, 2005 and 2006
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- The boom in ‘homeworking’
- Channel convergence
- Drop-in centres for busy customers
- Shops finally moving into the technological age
- Generating incremental revenue
- Specialisation
Market Size and Forecast
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- Figure 10: Number of overseas holidays booked via a travel agent, 2001-11
- Mintel foresight
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Segment Performance
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- Bookings by length of stay
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- Figure 11: How last holiday was booked, by number of nights taken for last holiday, 2006
- Booking by month of travel
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- Figure 12: How last holiday was booked, by month last holiday began, 2006
Companies and Products
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- Trends in the number of outlets
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- Figure 13: Leading travel agents, by number of outlets, 2001-05
- Thomson
- MyTravel
- Thomas Cook
- First Choice
- Triton Travel Group Ltd
- Worldchoice
- Advantage (The National Network of Travel Agents)
- Global Travel Group
- Co-op Travel Trading Group (CTTG)
- Travelcare
- Harvey World Travel
- Exodus
- STA Travel
- Trailfinders
Channels to Market
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- Shop and telephone booking lose market share to the Internet
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- Figure 14: Channel used to book last holiday, 2004 and 2006
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- Figure 15: Method used to book last holiday, by destination, 2002-06
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- Figure 16: Method used to book last holiday, by type of holiday taken for last holiday, 2006
- Channels used by bookings actually made
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- Figure 17: Use of travel agents in the past two years, August 2006
Usage of Travel Agents
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- Experience of agents
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- Figure 18: Use of travel agents in the past two years, August 2006
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- Figure 19: Most popular use of travel agents, by gender, age, socio-economic group, marital status, working status, region, ACORN category, detailed lifestage groups, presence of children, technology and media usage and supermarket used, August 2006
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- Figure 20: Further use of travel agents, by gender, age, socio-economic group, marital status, working status, region, ACORN category, detailed lifestage groups, presence of children, technology and media usage and supermarket used, August 2006
What Do Consumers Think of Travel Agents?
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- Figure 21: Attitudes towards travel agents, August 2006
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- Figure 22: Most popular attitudes towards travel agents, by gender, age, socio-economic group, marital status, working status, region, ACORN category, detailed lifestage groups, presence of children, technology and media usage and supermarket used, August 2006
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- Figure 23: Next most popular attitudes towards travel agents, by gender, age, socio-economic group, marital status, working status, region, ACORN category, detailed lifestage groups, presence of children, technology and media usage and supermarket used, August 2006
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Is There a Future for Travel Agents?
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- Figure 24: Changes desired at travel agents, August 2006
- What do customers want?
- Selling the agent not the holiday
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- Figure 25: Most popular changes desired at travel agents, by gender, age, socio-economic group, marital status, working status, region, ACORN category, Mintel’s Special Groups, detailed lifestage groups, presence of children, technology and media usage and supermarket used, August 2006
- Figure 26: Further changes desired at travel agents, August 2006
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Targeting Opportunities
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- Users, Non-Lookers: 8% of the population or 3.9 million adults
- Successful: 28% of the population or 13.7 million adults
- Failure: 23% of the population or 11.2 million adults
- Non-users, non-lookers: 41% of the population or 20.1 million adults
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- Figure 27: Target groups, by use of travel agents, August 2006
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- Figure 28: Target groups, by attitudes towards travel agents, August 2006
- Detailed Demographics
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- Figure 29: Target groups, by gender, age, socio-economic group, marital status, working status, region, ACORN category, detailed lifestage groups, presence of children, technology and media usage and supermarket used, August 2006
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