Table of Contents
Issues in the Market
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- Definitions
- Abbreviations
Insights and Opportunities
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- Brahma anyone?
- There’s no ‘I’ in team
- Same again?
Market in Brief
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- It’s a pretty stable market, overall
- A universal appeal
- But a broad church, too
- Is it a dry-led future?
- But there must be limits to the pub-food trend
- Tradition is preferred, along with familiar faces
- Time to diversify?
- Going ‘Green’
- The future, in perspective
Fast Forward Trends
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- Trend 1: Customise This!
- General observations
- Implications
- Trend 2: Space – The Final Frontier
- General observations
- Implications
- Trend 3: Shh – It’s a Party
- General observations
- Implications
Internal Market Environment
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- Changing attitudes towards drinking
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- Figure 1: Agreement with lifestyle statements on drinking, 2000 and 2005
- From pub grub to gastronomy
- Falling gaming machine revenue
- Negative factors:
- Positive factors:
- New licensing regimes
Broader Market Environment
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- The consumer economy
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- Figure 2: Trends in personal disposable income and consumer expenditure, 2001-11
- Population trends and projections
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- Figure 3: Forecast adult population trends, by lifestage, 2001-11
- Figure 4: Forecast adult population trends, by socio-economic group, 2001-11
- Drinks market trends: the ‘big night in’
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- Figure 5: UK consumer expenditure on alcohol, 1995 and 2005
- Other lifestyle factors
Competitive Context
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- Figure 6: Comparison of spend on selected leisure activities, 2000 and 2005
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- Figure 7: Regular leisure activities undertaken in free time, April 2006
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Strengths and Weaknesses in the Market
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- Strengths:
- Weaknesses:
Who’s Innovating?
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- Diversifying revenue streams
- Case study: Irish pubs
- Pubs and accommodation
- Cash machines in pubs
- Capitalising on Britain’s quiz-culture
- Buzztime Interactive Television Network
- Felix Corporations’ Max box kiosks
- Visuals and bar design
Market Size and Forecast
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- Figure 8: UK pub market, 2001-11
- Pubs on a plateau
- Anxious times around the corner
- The longer term view is more optimistic
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Segment Performance
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- Figure 9: Main products sold in UK pubs, 2002-06
- Wet or dry?
- Young or old?
- Quiet or lively?
- The chameleon solution
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Pub Companies: New Movers and Shakers
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- Figure 10: Leading pub operators, by total outlet numbers, September 2006
- The property giants: Punch and Enterprise
- Newer bodies: Admiral, London & Edinburgh, Laurel
- The managed-house innovators: M&B, Wetherspoon, Regent Inns
- Rise of the regionals: Greene King and Wolverhampton & Dudley
- Other notable pub operators
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Trade Perspective
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- Opening hours: the experience of the first six months
- Smoking bans: heaven or hell?
- The need to entertain
- Sky TV: a mixed blessing?
- The inexorable rise of pub food
- The broader impact of the pub-restaurant trend
- The big issues? They vary from publican to publican
Brand Communication and Promotion
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- Key points:
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- Figure 11: Pub companies, by media expenditure, July 2005-June 2006
- Greene King – a sign of things to come?
Frequency of Pub Visiting
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- Just a quick drink or stay for a meal?
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- Figure 12: Frequency of visiting a pub to drink and eat in, June 2006
- Detailed demographics: frequency of pub visitors
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- Figure 13: Frequency of visiting a pub to drink in, by gender, age, socio-economic group, marital and working status, detailed lifestage and age of own children, June 2006
- Figure 14: Frequency of visiting a pub to drink in, by region, ACORN category, media, Internet and supermarket usage, and commercial TV viewing, June 2006
Attitudes Towards the Smoking Ban
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- Figure 15: Attitudes towards the smoking ban, by consumers who have eaten and drunk in a pub, June 2006
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Attitudes Towards the Smoking Ban: Detailed Demographics
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- Figure 16: Attitudes towards the smoking ban among pub drinkers, by gender, age, socio-economic group, marital and working status, detailed lifestage and age of own children, June 2006
- Figure 17: Attitudes towards the smoking ban among pub drinkers, by region, ACORN category, media, Internet and supermarket usage, and commercial TV viewing, June 2006
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Traditional Versus Trendy Pubs
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- What the pub visitor is looking for
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- Figure 18: Attitudes towards pubs, June 2006
- Regulars want the social side
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- Figure 19: Most popular attitudes towards pubs, by frequency of visiting for a drink, June 2006
- Quality is important for the ‘occasionals’
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- Figure 20: Next most popular attitudes towards pubs, by frequency of visiting for a drink, June 2006
- Smoke needn’t be part of the traditional atmosphere
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- Figure 21: Most popular attitudes towards pubs, by attitudes towards the smoking ban, June 2006
- Consumers who visit urban pubs will find the smoking ban the most intrusive
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- Figure 22: Next most popular attitudes towards pubs, by attitudes towards the smoking ban, June 2006
- It’s a social visit
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- Figure 23: Most popular attitudes towards pubs, by attitudes towards pubs, June 2006
- Polarisation: some want the friendly local, others want a repertoire
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- Figure 24: Next most popular attitudes towards pubs, by attitudes towards pubs, June 2006
Attitudes Towards Pubs: Detailed Demographics
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- Most popular attitudes towards pubs
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- Figure 25: Most popular attitudes towards pubs, by gender, age, socio-economic group, marital and working status, detailed lifestage and age of own children, June 2006
- Figure 26: Most popular attitudes towards pubs, by region, ACORN category, media, Internet and supermarket usage, and commercial TV viewing, June 2006
- Next most popular attitudes towards pubs
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- Figure 27: Next most popular attitudes towards pubs, by gender, age, socio-economic group, marital and working status, detailed lifestage and age of own children, June 2006
- Figure 28: Next most popular attitudes towards pubs, by region, ACORN category, media, Internet and supermarket usage, and commercial TV viewing, June 2006
What Specific Pub Elements are Attractive?
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- Figure 29: Enticements for visiting pubs, June 2006
- Regulars want sport, occasionals want to eat with their children
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- Figure 30: Most popular enticements, by frequency of visiting for a drink, June 2006
- Team spirit can be a winner, but so could coffee mornings
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- Figure 31: Next most popular enticements, by frequency of visiting for a drink, June 2006
- The gastropub/smoke-free link becomes clearer
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- Figure 32: Most popular enticements, by attitudes towards the smoking ban, June 2006
- Figure 33: Next most popular enticements, by attitudes towards the smoking ban, June 2006
- In search of lively entertainment and a ‘club’ atmosphere
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- Figure 34: Most popular enticements, by attitudes towards pubs, June 2006
- Arguments for a more interesting drinks range
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Enticements for Visiting Pubs: Detailed Demographics
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- Most popular enticements
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- Figure 35: Most popular enticements for visiting pubs, by gender, age, socio-economic group, marital and working status, detailed lifestage and age of own children, June 2006
- Figure 36: Most popular enticements for visiting pubs, by region, ACORN category, media, Internet and supermarket usage, and commercial TV viewing, June 2006
- Next most popular enticements
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- Figure 37: Next most popular enticements for visiting pubs, by gender, age, socio-economic group, marital and working status, detailed lifestage and age of own children, June 2006
- Figure 38: Next most popular enticements for visiting pubs, by region, ACORN category, media, Internet and supermarket usage, and commercial TV viewing, June 2006
Pub Visiting Target Groups
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- Community-Minded (21% of respondents or 10 million adults)
- Connoisseurs (17% of respondents or 8 million adults)
- General Pubbers (19% of respondents or 9 million adults)
- Convenience-driven (18% of respondents or 8 million adults)
- Apathetic (25% of respondents or 11 million adults)
- Age-group helps to shape the target groups
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- Figure 39: Pub visiting target groups, by detailed demographics, June 2006
- Importance of location, location, location
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- Figure 40: Pub visiting target groups, by detailed demographics, June 2006
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- Figure 41: Pub visiting target groups, by attitudes towards the smoking ban, June 2006
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- Figure 42: Pub visiting target groups, by attitudes towards pubs, June 2006
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- Figure 43: Pub visiting target groups, by enticements for visiting pubs, June 2006
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