Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Terms
Executive Summary
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- Snapshot of the market
- Healthy outlook for fish and seafood
- Negative factors impacting the market, but industry is fighting back
- Fresh fish dominates the market
- Supply structure focused around bigger players, though niche companies have found a place
- Companies band together for promotional efforts
- Distribution channels are varied
- Consumers return to fish and seafood
- Sales growth will be fueled by Baby Boomers
- More fresh fish direct from the source will be offered
- Fresh and frozen segments will see future sales growth
Market Drivers
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- Demographic shifts in the population
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- Figure 1: Animal protein purchasing & consumption indices among U.S. households, 2006
- Actions being taken by retailers to cater to racial/ethnic groups
- Food fear is a major driver, contradictory information is rampant, confusion abounds
- Sustainability as an issue in fish sourcing
- Price and supply instability
Market Size and Trends
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- Market size
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- Figure 3: Total U.S. retail sales of fish and seafood, at current and constant prices, 2001-06
- Figure 4: Graph: Total U.S. retail sales of fish and seafood, at current and constant prices, 2001-06
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- Figure 5: Retail FDM sales of canned, frozen, and shelf-stable fish and seafood, at current and constant prices, 2001-06
- Market trends
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- Figure 6: Processed fish, meat & egg product launches, 2001-06
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- Figure 7: U.S. Fish product introductions by launch type, 2004-06
- Product trends
- Low transfat
- Preservative- and additive-free options
- Packaging and microwaveable convenience
- Naturally healthy
- Increased range of flavors/ingredients
- Ethnic flavors encourage trial
Market Segmentation
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- Overview
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- Figure 8: Sales of fish and seafood, segmented by type, 2004 and 2006
- Figure 9: Graph: Share of sales of fish and seafood, segmented by type, 2006
- Fresh fish and seafood
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- Figure 10: Sales of fresh fish and seafood, at current and constant prices, 2001-06
- Frozen fish and seafood
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- Figure 11: Sales of frozen fish and seafood, at current and constant prices, 2001-06
- Canned fish and seafood
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- Figure 12: Sales of canned fish and seafood, at current and constant prices, 2001-06
Supply Structure
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- Company and brand sales, canned and frozen fish and seafood
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- Figure 13: Manufacturer brand sales of canned and frozen fish and seafood in the U.S. for FDM, 2004 and 2006
- Profiles of major manufacturers
- Del Monte Foods Co.
- Bumble Bee Seafoods
- Tri-Union Seafoods (Chicken of the Sea)
- Pinnacle Foods (formerly Aurora Foods)
- Gorton’s
Advertising and Promotion
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- Overview
- Major brands
- Chicken of the Sea
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- Figure 14: Chicken of the Sea advertisement, 2006
- Del Monte Foods
- Rich-Seapak
- Gorton’s
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- Figure 15: Gorton’s Beer Batter Fillet advertisement, 2006
- Figure 16: Gorton’s Shrimp Temptations advertisement, 2006
Retail Distribution
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- Introduction
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- Figure 17: U.S. FDM retail sales of fish and seafood, by channel, 2004 and 2006
- Supermarkets
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- Figure 18: Supermarket sales of fish and seafood, at current and constant prices, 2001-06
- Showcase strategies
- Destination fish shopping
- Color-coding sustainable products
- Posting safety guidelines
- “Bundling” seafood in stores
- Drug stores
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- Figure 19: Drug store sales of fish and seafood, at current and constant prices, 2001-06
- Other channels
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- Figure 20: Other channel sales of fish and seafood, at current and constant prices, 2001-06
The Consumer
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- Introduction
- Summary
- Consumption of fish and seafood
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- Figure 21: Consumption of fish and seafood, by type, by gender, August 2006
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- Figure 22: Consumption of shellfish, by type, by gender, August 2006
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- Figure 23: Consumption of fish and seafood, by type, by age, August 2006
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- Figure 24: Consumption of shellfish, by type, by age, August 2006
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- Figure 25: Consumption of fish and seafood, by type, by household income, August 2006
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- Figure 26: Consumption of shellfish, by type, by household income, August 2006
- Frequency of fish and seafood consumption
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- Figure 27: Frequency of fish and shellfish consumption, August 2006
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- Figure 28: Frequency of fish and shellfish consumption, by gender, August 2006
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- Figure 29: Frequency of fish and shellfish consumption, by age, August 2006
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- Figure 30: Frequency of fish and shellfish consumption, by income, August 2006
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- Figure 31: Frequency of fish and shellfish consumption, by race, August 2006
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- Figure 32: Frequency of fish and shellfish consumption, by region, August 2006
- Attitudes towards purchase and consumption of fish and seafood
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- Figure 33: Attitudes towards fish and seafood consumption, by gender, August 2006
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- Figure 34: Attitudes towards fish and seafood consumption, by age, August 2006
- Confidence level for purchasing fresh fish
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- Figure 35: Confidence in choosing fresh fish, by gender, August 2006
- Usage of frozen fish and seafood products
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- Figure 36: Usage of frozen fish and seafood products, by gender, January-September 2005
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- Figure 37: Usage of frozen fish and seafood products, by age, January-September 2005
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- Figure 38: Usage of frozen fish and seafood products, by household income, January-September 2005
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- Figure 39: Usage of frozen fish and seafood products, by race/ethnicity, January-September 2005
- Usage of canned tuna products
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- Figure 40: Usage of tuna products, by gender, January-September 2005
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- Figure 41: Usage of tuna products, by age, January-September 2005
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- Figure 42: Usage of tuna products, by household income, January-September 2005
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- Figure 43: Usage of tuna products, by race/ethnicity, January-September 2005
- Brands of seafood used most often
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- Figure 44: Usage of tuna products, by brand, January-September 2005
- Teen usage of canned tuna products
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- Figure 45: Teens: Frequency of usage of tuna products, by gender, January-September 2005
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- Figure 46: Teens: Frequency of usage of tuna products, by age and gender, January-September 2005
- Preferred methods of seafood preparation
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- Figure 47: Preparation styles for seafood by fish type and cooking method, August 2006
Future and Forecast
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- Future trends
- Sales growth fueled by Baby Boomers
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- Figure 48: Incidence of fish/seafood consumption and average number of times meat/fish consumed per month, by age, 2006
- More fresh fish available from the source
- Truth in labeling
- Sustainable seafood programs expand
- Market forecast
- Fish and seafood
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- Figure 49: Forecast of total U.S. sales of fish and seafood, at current and constant prices, 2006-11
- Figure 50: Previous and forecast total of U.S. sales of fish and seafood, at current prices, 2001-11
- Fresh fish and seafood
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- Figure 51: Forecast of U.S. sales of fresh fish and seafood, at current and constant prices, 2006-11
- Frozen fish and seafood
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- Figure 52: Forecast of U.S. sales of frozen fish and seafood, at current and constant prices, 2006-11
- Canned fish and seafood
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- Figure 53: Forecast of U.S. sales of canned fish and seafood, at current and constant prices, 2006-11
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Target Corporation: Archer Farms Wild Alaskan Cod
- Ocean to Ocean: Mini Shrimp Spring Rolls
- M & I Seafood: Chesapeake Bay Crab Cakes
- Sea Port Products: Marinara Mix
- National Fish and Seafood: Orange Roughy Fillets
- Sea Choice: Wild Alaskan Salmon Burgers
- Ambassador Seafoods: Squat Lobster Chunks
- Hope & Tim’s: Seafood & Shrimp Salad
- Gorton’s Seafood: Gorton’s Crunchy Golden Fish Sticks
- Frankly Fresh Salads: Ceviche
- Trident Seafoods: Pubhouse Battered Fish
- Bumble Bee Seafoods: Individual Size Premium Light Tuna in Water
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