Table of Contents
Executive Summary
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- Saving the economy?
- The only way is up
- The big three and the cheap three
- Grocery discounters peak, specialists relieved
- More than just a struggling economy
Report Scope and Technical Notes
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- Clothing sector versus clothing market
- Technical notes
- Financial definitions
- Currencies
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- Figure 1: Exchange rates: National currencies against the Euro, 2002-05
- Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2005
- Other abbreviations
Background Data
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- Population
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- Figure 3: Germany: Population trends, 2001-05
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- Figure 4: Germany: Population, by age group and sex, 2001-05
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- Figure 5: Germany: Households, 2003-05
- Figure 6: Germany: Regions and major cities, 2004
- Economy
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- Figure 7: Germany: Gross domestic product, 1995-2005
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- Figure 8: Germany: Consumer prices, 1998-2005
- Figure 9: Germany: Consumer expenditure, 1995-2005
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- Figure 10: Germany: Detailed breakdown of consumer expenditure, 2001-05
Clothing Retailing in Germany
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- Clothing market value and trends
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- Figure 11: Germany: Consumer spending on clothing, 2001-05
- Channels of distribution
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- Figure 12: Germany: Estimated channels of distribution for clothing, 2005
- Clothing specialists
- Other channels
- The German clothing specialists’ sector
- Sector value and trends
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- Figure 13: Germany: Clothing specialists’ sales, 2001-05
- Figure 14: Germany: Clothing specialists, relative performance, 2001-05
- Outlet and enterprise data
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- Figure 15: Germany: Clothing enterprises and outlets by type, 2000
- Figure 16: Germany: Clothing enterprises and outlets, 2000-03
European Consumer Trends
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- Introduction
- Comparison of clothing shopping patterns across Europe
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- Figure 17: Penetration of clothing purchasing, by country, 2005
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- Figure 18: Comparison of clothing purchasing in last 12 months, by country, 2005
- Frequency of shopping
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- Figure 19: Comparison of clothing purchasing in last 3 months vs last 12 months, by country, 2005
- Comparison of consumer typologies across Europe
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- Figure 20: Clothing consumer typologies, by country, 2005
- Germany
- France
- Great Britain
- Spain
- Comparison of agreement with clothing lifestyle statements
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- Figure 21: Agreement with clothing lifestyle statements, by country, 2005
The Consumer – Where They Shop
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- Topline purchasing results
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- Figure 22: Where consumers have bought clothes in the last 12 months, 2006
- Market positioning
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- Figure 23: Germany: Market positioning of major clothing retailers, May 2006
- Consumer demographics
- Women not adequately targeted
- Non-specialists
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- Figure 24: Where consumers bought clothes in last 12 months by age, income and occupation, May 2006
- Clothing generalists
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- Figure 25: Where consumers bought Clothing in last 12 months by age, income and occupation, May 2006, continued
- Clothing specialists
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- Figure 26: Where consumers bought Clothing in last 12 months by age, income and occupation, May 2006, continued
- Repertoire analysis
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- Figure 27: Germany: Number of clothing shops used by retailer bought from, May 2006
The Consumer – Motivations and Shopping Habits
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- Introduction
- Demographic characteristics of consumer typologies
- Have money, will spend…
- Individuals stick together
- Women love to shop!
- Fashion – a young persons game?
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- Figure 28: Well-dressed, sporty, practical, stylish, and shopaholic typology groups, by gender, age, family income, region, working status and presence of children, Germany, 2005
- Agreement with clothing lifestyle statements by consumer typologies
- Practical elegance
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- Figure 30: Agreement with clothing lifestyle statements, by well-dressed, sporty, practical, stylish, and shopaholic typology groups, Germany, 2005
- It’s in the jeans
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- Figure 31: Agreement with clothing lifestyle statements, by fashion conscious, big spenders, individualists and label seekers typology groups, Germany, 2005
Leading Specialists
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- The big three
- The discount three
- Foreign retailers scarce
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- Figure 32: Germany: Leading clothing specialists, 2005
- Market shares
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- Figure 33: Germany: Leading clothing specialists’ market shares, 2005
- Figure 34: Germany: Leading clothing specialists’ market shares, 2005
Prospects and Forecasts
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- Gloomy to fair, chance of storms
- Interest rate up….
- …and sales tax rising
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- Figure 35: Germany: Clothing specialists’ sales, 2005-10
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- Figure 36: Germany: Clothing specialists, relative performance, 2001-10
Company Profiles
Benetton Group
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- Figure 37: Benetton Group: Sales as share of clothing specialists in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 38: Benetton Group: Group financial performance, 2001-05
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- Figure 39: Benetton Group sales by geographical area, 2001-05
- Figure 40: Benetton Group sales by geographical area, 2005
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- Figure 41: Benetton Group sales by commercial activity, 2002-05
- Store portfolio
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- Figure 42: Benetton Group: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
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- Figure 43: Benetton Group: Sales by brand, 2005
- Product offer
- Pricing
- Operational issues
- Advertising & marketing
- e-commerce & home shopping
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C&A
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- Figure 44: C&A: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Figure 45: C&A: German sales as share of Clothing specialists’ sales in Germany, 2001-05
- Strategic evaluation
- A good year in a tough market
- Settling on a winning formula
- Expansion continues
- Background
- Financial performance
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- Figure 46: C&A: Group financial performance, 2001-05
- Figure 47: C&A: Sales in European markets, 2004 and 2005
- Store portfolio
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- Figure 48: C&A: European outlet data, 2002-06
- Figure 49: C&A: Total number of outlets, by European country, 2001-06
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- Figure 50: Number of European outlets by fascia, Spring 2006
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising & marketing
- e-commerce & home shopping
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Charles Vögele
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- Figure 51: Charles Vögele: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Figure 52: Charles Vögele: Swiss sales as share of clothing specialists’ sales in Switzerland, 2001-05
- Figure 53: Charles Vögele: German sales as share of clothing specialists’ sales in Germany, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 54: Charles Vögele: Share of sales, by country of operation, 2005
- Figure 55: Charles Vögele: Group financial performance, 2001-05
- Store portfolio
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- Figure 56: Charles Vögele: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 57: Charles Vögele: Share of product offer by category, 2005
- Pricing
- Operational issues
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H&M Hennes & Mauritz
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- Figure 58: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Figure 59: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2001-05
- Figure 60: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2001-05
- Figure 61: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2001-05
- Strategic evaluation
- Recent development
- Expansion
- New format
- One-off collections
- Background
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- Figure 62: H&M Hennes & Mauritz: International expansion record, 1964-2005
- A tradition of direct control
- Financial performance
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- Figure 63: H&M Hennes & Mauritz: Group financial performance, 2001-05
- H1 2006
- UK
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- Figure 64: H&M Hennes & Mauritz: UK financial performance, 2001-05
- Relative importance of regions
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- Figure 65: Hennes & Mauritz: Relative sales importance by country, 2001 and 2005
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- Figure 66: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05
- Figure 67: H&M Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2003-05
- Store portfolio
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- Figure 68: H&M Hennes & Mauritz: Outlet data, 2001-05
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- Figure 69: Hennes & Mauritz: Sales per outlet by country, 2004/05
- Store concept
- Concept stores
- Future expansion
- Retail offering
- Market positioning
- Brands and product offer
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- Figure 70: H&M: Own-brand portfolio, 2006
- One-off collections
- Pricing
- Operational issues
- Advertising & marketing
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- Figure 71: H&M: Advertising spending in the UK, 2005
- E-commerce & home shopping
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Grupo Inditex
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- Figure 72: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Figure 73: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2001-05
- Strategic evaluation
- Expansion
- Brand portfolio
- New formats
- Background
- Financial performance
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- Figure 74: Grupo Inditex: Financial performance, 2002-06
- Like-for-like sales growth
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- Figure 75: Grupo Inditex: Like-for-like sales growth, 2001/02-2005/06
- Financial performance by fascia
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- Figure 76: Grupo Inditex: Sales performance by fascia, 2001/02-2005/06
- Figure 77: Grupo Inditex: Sales by fascia, 2001/02-2005/06
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- Figure 78: Grupo Inditex: Operating profit performance by fascia, 2001/02-2005/06
- Figure 79: Grupo Inditex: Operating profit by fascia, 2001/02-2005/06
- Sales by geographic region
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- Figure 80: Grupo Inditex: Consolidated sales by geographic region, 2001/02-2005/06
- Sales in selected European markets
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- Figure 81: Grupo Inditex: Estimated sales in key European markets, 2005/06
- Store portfolio
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- Figure 82: Grupo Inditex: Outlet and country numbers, 2001/02-2005/06
- Figure 83: Grupo Inditex: Outlet data, 2001/02-2005/06
- Outlet data by fascia
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- Figure 84: Grupo Inditex: Outlet data by fascia, 2001/02-2005/06
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- Figure 85: Grupo Inditex: Sales area by fascia, 2002-06
- Figure 86: Grupo Inditex: % change in sales and sales area by fascia, 2001-06
- European outlet data by country
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- Figure 87: Grupo Inditex: Outlet data by European market, 2002-06
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- Figure 88: Grupo Inditex: Outlet data by European market and by fascia, January 2006
- Franchises and joint ventures
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- Figure 89: Grupo Inditex: Share of franchised stores in group sales and stores, 2001-06
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- Figure 90: Grupo Inditex: Forecast number of store openings, 2006/07
- Retail offering
- Zara
- Bershka
- Massimo Dutti
- Pull and Bear
- Oysho
- Kiddy’s Class
- Operational issues
- Advertising & marketing
- E-commerce & home shopping
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Mango Group
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- Figure 91: Mango Group: Sales as share of Spanish clothing specialists’ sales, 2000-04
- Figure 92: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 93: Mango Group: Group financial performance, 2002-06
- Retail sales by selected European market
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- Figure 94: Mango: Estimated retail sales in selected European and non-European markets, 2005
- Figure 95: Mango Group: Domestic and international retail sales mix, 2002-06
- Store portfolio
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- Figure 96: Mango Group: Outlet data, 2001-05
- Figure 97: Mango: Share of European and non-European stores, August 2006
- 2005/06 store openings
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- Figure 98: Mango Group: Store development, 1999-2005
- Focus on franchising
- New airport store portfolio
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- Figure 99: Mango Airport operations, August 2006
- European outlet data by country
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- Figure 100: Mango: Number of stores by selected European country, July 2004, March 2005 and August 2006
- Figure 101: Mango: Outlet data by European market, July 2004, March 2005 and August 2006
- Figure 102: Mango: Share of European stores by country, August 2006
- Germany
- Portugal
- Greece
- Italy
- Russia
- Poland and Eastern Europe
- Non-European activities
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- Figure 103: Mango: Non-European stores network, July 2004, March 2005 and August 2006
- Mango Asia
- Mango North America
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues: The Mango logistics system
- Advertising & marketing
- E-commerce & home shopping
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Peek & Cloppenburg (West)
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- Figure 104: Peek & Cloppenburg (West): Total European sales as share of European clothing specialists’ sales, 2001-05
- Figure 105: Peek & Cloppenburg (West): Sales as share of clothing specialists’ sales in Germany, 2001-05
- Strategic evaluation
- Background
- Cloppenburg vs. Cloppenburg
- Financial performance
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- Figure 106: Peek & Cloppenburg (West): Group financial performance, 2001-05
- Store portfolio
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- Figure 107: Peek & Cloppenburg (West): Outlet data, 2001-05
- Figure 108: P&C West: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
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Mini Company Profiles
Adler
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- Figure 109: Adler: Sales as share of clothing specialists’ sales in Germany, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 110: Adler: Group financial performance, 2001-05
- Store portfolio
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- Figure 111: Adler: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
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Esprit
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- Strategic evaluation
- Background
- Financial performance
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- Figure 112: Esprit: Sales performance by channel and region, 2001-05
- Figure 113: Esprit: Group financial performance, 2001-05
- Store portfolio
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- Figure 114: Esprit: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 115: Esprit: Product mix, 2005
- Pricing
- e-commerce & home shopping
Kenvelo
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- Background
- Financial performance
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- Figure 116: Kenvelo: Group financial performance, 2002-05
- Store portfolio
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- Figure 117: Kenvelo: Outlet data, 2003-05
- Figure 118: Kenvelo: Outlet data, 2006
- Retail offering
KiK Textilien und Non-Food GmbH (Tengelmann)
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- Figure 119: KiK: German sales as share of clothing specialists’ sales in Germany, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 120: KiK: Group financial performance, 2000/01-2004/05
- Store portfolio
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- Figure 121: KiK: Outlet data, 2000/01-2004/05
- Retail offering
- Market positioning
- Product offer
- Pricing
- e-commerce & home shopping
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Lindex
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- Figure 122: Lindex: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Figure 123: Lindex: Sales as share of clothing specialists’ sales in Sweden, 2001-05
- Background
- Financial performance
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- Figure 124: Lindex: Group financial performance, 2001-05
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- Figure 125: Lindex: Sales by country, 2001 and 2005
- Store portfolio
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- Figure 126: Lindex: Outlet data, 2001-05
- Figure 127: Lindex: % change in sales and number of outlets, 2001-05
- Retail offering
- Market positioning
- Brands
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- Figure 128: Lindex: Brands, 2006
- Operational issues
- Advertising & marketing
- E-commerce
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New Yorker
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- Figure 129: New Yorker: German sales as share of clothing specialists sales in Germany, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 130: New Yorker: Group financial performance, 2001-05
- Figure 131: New Yorker: estimated sales by country, 2005
- Store portfolio
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- Figure 132: New Yorker: Outlet data, 2001-05
- Figure 133: New Yorker: Outlets by country, July 2006
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce & home shopping
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Orsay
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- Figure 134: Orsay Germany: Sales as share of clothing specialists’ sales in Germany, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 135: Orsay: Group financial performance, 2000/01-2004/05
- Store portfolio
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- Figure 136: Orsay: Outlet data, 2000/01-2004/05
- Retail offering
- Market positioning
- Product offer
- Pricing
- e-commerce & home shopping
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Sinn Leffers
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- Figure 137: Sinn Leffers: Sales as share of clothing specialists’ sales in Germany, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 138: Sinn Leffers: Financial performance, 2001-05
- Store portfolio
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- Figure 139: Sinn Leffers: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
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