Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- GMI
- Abbreviations
Premier Insight
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- Scratchcards targeted at men
- Targeting older players
Summary of Key Report Findings
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- Lottery bounces back
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- Figure 1: Sales performance of National Lottery, 2001/02-2006/07
- Critical period coming up
- Draws have largest share but stronger growth from scratchcards/IWGs
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- Figure 2: National Lottery sales by product type, 2001/02-2006/07
- Retail sales still dominate
- Camelot still out on its own
- Advertising crucial to success of Lottery
- The acceptable face of gambling
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- Figure 3: Future preferences for buying a lottery ticket, May 2006
- Evolution not revolution in prospect
Market Factors
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- Demographic trends
- Population
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- Figure 4: Trends in the age structure of the UK population, by gender, 2001-11
- Socio-economic group
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- Figure 5: Forecast adult population trends, by socio-economic group, 2001-11
- Lifestage
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- Figure 6: Forecast adult population trends, by lifestage, 2001-11
- Economic trends
- PDI and consumer expenditure
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- Figure 7: Trends in personal disposable income and consumer expenditure, 2001-11
- Other factors
- Internet penetration
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- Figure 8: Trends in UK Internet penetration, 2001-06
- National Lottery contract up for tender
- Advances in technology
- Competition from other types of gambling
Market Size and Trends
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- The National Lottery
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- Figure 9: National Lottery sales trends, 2001/02-2006/07
- Other lotteries
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- Figure 10: Society and local authority lottery sales trends, 2001/02-2006/07
Market Segmentation
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- Figure 11: National Lottery sales trends by sector, 2001/02-2005/06
- Draw-based games
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- Figure 12: National Lottery sales of draw-based games, 2001/02-2006/07*
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- Figure 13: Draw-based games revenue by game, 2003/04-2004/05
- Lotto
- Lotto Extra
- Lotto HotPicks
- Thunderball
- EuroMillions
- Daily Play
- Scratchcards and online instant win games
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- Figure 14: National Lottery sales of scratchcard and online instant win games, 2001/02-2006/07
- Sales by distribution channel
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- Figure 15: National Lottery sales by distribution channel, 2004/05-2005/06
- Interactive Games
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- Figure 16: Development timeline for interactive National Lottery games, 2003-05
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The Supply Structure
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- Camelot Group plc
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- Figure 17: Key financial indicators for Camelot Group plc, 2003/04-2004/05
- Chariot (UK) plc
- Inter Lotto (UK) Ltd
Marketing, Advertising and Promotion
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- Figure 18: Trends in main media advertising expenditure by Camelot Group plc, 2001/02-2005/06
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- Figure 19: Main media advertising expenditure by Camelot Group plc by media, 2002/03 and 2005/06
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The Consumer
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- Lottery participation by all adults
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- Figure 20: Frequency of taking part in the National Lottery (either on Wednesday or Saturday) and of playing National Lottery Instant Scratch Cards, 2006
- Participation in gambling
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- Figure 21: Participation in gambling activities, May 2006
- Gambling repertoires
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- Figure 22: Participation in gambling activities by number of gambling activities participated in, May 2006
- Lottery activities participated in
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- Figure 23: Lottery activities participated in during past 12 months, May 2006
- Lottery repertoires
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- Figure 24: Lottery activities participated in during past 12 months, by number of gambling activities participated in, May 2006
- Number of weekly/daily draws played
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- Figure 25: Number of weekly/daily draws played per week, May 2006
- Amount spent on weekly/daily draws
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- Figure 26: Amount spent on weekly/daily draws, May 2006
- Number of scratchcards played
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- Figure 27: Number of scratchcards played per week, May 2006
- Amount spent on scratchcards
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- Figure 28: Amount spent on scratchcards per week, May 2006
- Where/how did you buy your weekly/daily draw ticket
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- Figure 29: Where/how weekly/daily draw tickets are bought, May 2006
- Number of places to buy tickets
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- Figure 30: Number of places where consumers purchase their lottery tickets (weekly/daily draws), May 2006
- How would you like to buy a Lotto draw ticket?
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- Figure 31: Future preferences for buying a Lotto ticket, May 2006
- Where/how did you buy your scratchcards
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- Figure 32: Where/how scratchcards bought/paid for, May 2006
- Pick a scratchcard
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- Figure 33: Scratchcards most likely to play, May 2006
- I want that one!
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- Figure 34: Reasons for choosing scratchcard, May 2006
- Reasons for choice by scratchcard
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- Figure 35: Reasons for choosing scratchcard by card chosen, May 2006
The Consumer – Detailed Demographics
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- Figure 36: Frequency of taking part in the National Lottery (either on Wednesday or Saturday), by demographic sub group, 2006
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- Figure 37: Frequency of playing National Lottery Instant Scratch Cards, by demographic sub group, 2006
- Most popular gambling activities
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- Figure 38: Participation in gambling by gender, age and socio-economic group, May 2006
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- Figure 39: Participation in gambling by region, household income and age of children, May 2006
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- Figure 40: Participation in gambling by media usage, May 2006
- Next most popular gambling activities
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- Figure 41: Participation in gambling by gender, age and socio-economic group, May 2006
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- Figure 42: Participation in gambling by region, household income and age of children, May 2006
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- Figure 43: Participation in gambling by media usage, May 2006
- National Lottery games played
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- Figure 44: Participation in National Lottery games by gender, age and socio-economic group, May 2006
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- Figure 45: Participation in National Lottery games by region, household income and presence of children, May 2006
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- Figure 46: Participation in National Lottery games by media usage and supermarket shopped at, May 2006
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Consumer Attitudes and Target Groups
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- Attitudes towards lotteries
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- Figure 47: Agreement with statements about lotteries, May 2006
- Gambling consumer target groups
- National Lottery Only (31% of the sample or 9.6 million Internet users aged 16+)
- Other Gamblers (including other lotteries) (50% of the sample or 15.5 million Internet users aged 16+)
- Never Gamble (18% of the sample or 5.6 million Internet users aged 16+)
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- Figure 48: Gambling consumer target groups, by gender, age and socio-economic group, May 2006
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- Figure 49: Gambling consumer target groups, by region, household income and presence of children, May 2006
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- Figure 50: Gambling consumer target groups, by media usage and supermarket shopped at, May 2006
- Target groups by type of game played
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- Figure 51: Gambling consumer target groups, by type of Lottery game played, May 2006
- Target groups by amount spent on the lottery
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- Figure 52: Gambling consumer target groups, by amount spent in a typical week on weekly/daily draws, May 2006
- Target groups by future venues of purchase
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- Figure 53: Gambling consumer target groups, by how consumers would like to buy lottery tickets in the future, May 2006
The Future
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- Playing habits well-established
- Interactive to grow but retail to remain cornerstone of business
- Serious rivals to National Lottery unlikely
- Evolution not revolution likely if licence holder changes
- Treading the tightrope of profit versus social responsibility
- Other distribution methods may struggle to catch on
- Economic and demographic conditions reasonably positive
Forecast
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- Figure 54: Forecast for the UK lottery market, at current prices, 2006/07-11/12
- Factors used in the forecast
- Scratchcards
- Draw-based games
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