Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Satisfying customer creativity
- Home help
- Holidays reunited
Summary of Key Report Findings
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- Inclusive tours seeking relevance in current market
- Traditional inclusive holiday under threat
- When is a package not a package?
- Move from mass market to niche market
- Long-haul remains a focus for inclusive tours
- The Internet continues to be the channel of choice
- Everyone’s a travel agent
Market Drivers
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- Demographic trends
- Population
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- Figure 1: Trends in the age structure of the UK population, by gender, 2001-11
- Lifestage
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- Figure 2: Forecast adult population trends, by socio-economic group, 2001-11
- Socio-economic population
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- Figure 3: Forecast adult population trends, by socio-economic group, 2001-11
- Figure 4: Trends in personal disposable income and consumer expenditure, 2001-11
- Value for money
- Economics
- Price of Oil
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- Figure 5: Crude oil prices, 2001-05
- Exchange rates
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- Figure 6: Exchange rate for Sterling against the US Dollar and the euro, 2001-05
- Changes to the regions visited
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- Figure 7: Outbound holiday visits, by region visited, 2001-05
- Global influences
- Terrorism and natural disasters
- The environment
- Technology
- The Internet
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- Figure 8: Internet penetration, by gender, socio-economic group and age, Jan 2001-Jan 2006
- Folksonomy & the rise of the blog
Market Size
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- The overseas holiday market
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- Figure 9: Overseas holidays and expenditure, at constant and current prices, 2001-06
- Inclusive versus independent
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- Figure 10: Inclusive holidays versus independent holidays, by volume, 2001-06
- Package holidays becoming shorter
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- Figure 11: Number of nights & average length of stay, average spend per visit & per day on an inclusive tour, 2001-04
Market Segmentation
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- Holiday overview
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- Figure 12: Number of visits by all holidays and inclusive tours, 2001-04
- Figure 13: Visits and spending by year for inclusive tours, 2001-04
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- Figure 14: Average length of stay by year for inclusive tours, 2001-04
- Figure 15: Growth in short breaks (less than 4 nights) versus total holidays, 2001-04
- Motivation for travel
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- Figure 16: Number of visits by purpose of visit, 2001-04
- Inclusive tours by destination
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- Figure 17: Number of inclusive holiday visits by region, 2001-04
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- Figure 18: Top 10 inclusive holiday short haul destinations by number of visits, 2004
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- Figure 19: Top 5 inclusive holiday long haul destinations by number of visits, 2004
The Supply Structure
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- Passengers carried by the top 10 operators
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- Figure 20: Passengers carried under largest fully bonded licences, 2001-2005 (April to September)
- Avro/Cosmos
- Aviation: Monarch
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- Figure 21: Ebookers, financial performance, 2000-04
- Figure 22: Expedia performance, 2001-04
- Figure 23: First Choice Holidays plc, group financial performance, 2001-05
- Figure 24: Gold Medal International, financial performance, 2000-04
- Figure 25: Kuoni performance, 2004-05
- Figure 26: MyTravel performance, 2000-05
- Figure 27: Thomas Cook AG and Thomas Cook UK, financial performance, 2001/02-2004/05
- Figure 28: TUI – Northern Europe financial performance, 2001-05
Distribution of Overseas Holidays
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- Figure 29: How last holiday abroad was booked, 2000-05
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- Figure 30: Method used to book last holiday abroad, 2003-05
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The Consumer
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- Inclusive and independent holidays
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- Figure 31: Types of holidays taken in the past 12 months, June 2006
- Inclusive holidays taken by demographics & lifestage
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- Figure 32: Inclusive holidays taken in the past 12 months by gender, age, socio-economic group, working & marital status, June 2006
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- Figure 33: Inclusive holidays taken in the past 12 months by detailed lifestage and age of children, June 2006
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- Figure 34: Inclusive holidays taken in the past 12 months by region and ACORN group, June 2006
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- Figure 35: Inclusive holidays taken in the past 12 months by media, June 2006
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- Figure 36: Inclusive holidays taken in the past 12 months by grcoery store usage, June 2006
- Important factors on holiday
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- Figure 37: Important factors for holidays, June 2006
- Important factors on package holiday
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- Figure 38: Important factors on holiday by type of package taken, June 2006
- Package companies used
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- Figure 39: Companies used for previous package booking, June 2006
- Important factors on holiday for package customers
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- Figure 40: Most important factors on holiday by package companies used, June 2006
The Consumer: Attitudes and Targeting Opportunities
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- Attitudes towards package holidays
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- Figure 41: Attitudes towards package holidays, June 2006
- Attitudes towards package holidays by important factors
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- Figure 42: Attitudes towards package holidays by most important factors on holiday, June 2006
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- Figure 43: Attitudes towards package holidays by next most important factors on holiday, June 2006
- Attitudes towards package holidays by demographics
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- Figure 44: Most popular attitudes towards package holidays by gender, age, socio-economic group, working and marital status, June 2006
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- Figure 45: Most popular attitudes towards package holidays by region and ACORN group, June 2006
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- Figure 46: Most popular attitudes towards package holidays by detailed lifestage and age of children, June 2006
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- Figure 47: Most popular attitudes towards package holidays by media and grcoery store usage, June 2006
- Targeting opportunities
- Target groups
- Group 1 Package Preferers
- Group 2 Independent Inclined
- Group 3 Low Interest Holiday Makers
- Group 4 Stay at homes
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- Figure 48: Breakdown of group bases, June 2006
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- Figure 49: Breakdown of pro-package and independent groups, June 2006
- Potential packages
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- Figure 50: Pro- and potential package groups by statements, June 2006
- Groups by holidays taken
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- Figure 51: Groups by types of holiday taken in last 12 months, June 2006
- Groups by holiday factors
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- Figure 52: Groups by important factors on holiday, June 2006
- Groups by companies used
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- Figure 53: Groups and company usage, June 2006
- Groups by attitudes
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- Figure 54: Groups by attitudes towards inclusive tours, June 2006
- Most important factors
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- Figure 55: Most important factors for those with only one pro statement, June 2006
Detailed Demographics
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- Figure 56: Further attitudes towards package holidays by gender, age, socio-economic group, working & marital status, June 2006
- Figure 57: Further attitudes towards package holidays by region and ACORN group, June 2006
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- Figure 58: Further attitudes towards package holidays by detailed lifestage and age of children, June 2006
- Figure 59: Further attitudes towards package holidays by media and grcoery store usage, June 2006
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The Future
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- Growing appeal of long-haul and new destinations
- The message of protection
- Less time, but more need for a holiday
- The impact of fuel prices
- The environment
Forecast
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- Figure 60: Forecast for the overseas holiday and expenditure, at current and constant prices, 2006-11
- Figure 61: Forecast for the number of travellers abroad, 2006-11
- Factors used in the forecast
- Overseas spend
- Inclusive holidays
- Independent holidays
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