Table of Contents
Introduction and Abbreviations
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- Summary of main trends
- Main themes of the report
- Hypothesis:
- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Going green
- Pradamark
- Opportunity in menswear
- Targeting the older consumers
- When it’s Gone it’s Gone
Executive Summary
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- Selectively extravagant driving market
- Clothing sector ‘figure of 8’ – buoyant at the top and bottom
- Diffusion lines
- Democratisation of designer goods
- Increased differentiation
- Something different – smaller designer labels
- Future growth looks rosy
Market Drivers
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- PDI and consumer expenditure
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- Figure 1: PDI and consumer expenditure at constant prices, 2000-06
- Consumers are more choosy – selective extravagance
- Clothing prices generally down, but designerwear up
- Fashion trends drivers
- Consumer attitudes towards fashion are changing
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- Figure 2: Agreement with selected lifestyle statements, by gender, 2001-05
- Socio-economic status
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- Figure 3: Socio-economic status, by gender and socio-economic group, 2001-06
- More AB workers are good for designer market
- Looking well-dressed
- Keeping up with the latest fashions
- Population
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- Figure 4: UK population, demographic changes, by age, 2001-06
- Population and the adult market
- An increase in the number of 15-24-year-olds
- A decline in 25-34s
- An increase in over-55s acting ten year younger
- Other factors
- Rise of Pre-Collections
- Influence of celebrities
- A new breed of female consumer wanting purist fashion
- Consumer awareness of eco/ethical issues
- Counterfeiting and parallel trading
- High-street interpretations
- Global travellers
- Population and the childrenswear market
- Designer babywear potential
- Kids are fashion-aware younger
- Appendix
- TGI
- Looking well-dressed
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- Figure 5: Agreement with the statement ‘It is important to me to look well dressed’, men, by age and socio-economic group, 2001-05
- Figure 6: Agreement with the statement ‘It is important to me to look well dressed’, women, by age and socio-economic group, 2001-05
- Keeping up with the latest fashions
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- Figure 7: Agreement with the statement ‘I like to keep up with the latest fashions’, men, by age and socio-economic group, 2001-05
- Figure 8: Agreement with the statement ‘I like to keep up with the latest fashions’, women, by age and socio-economic group, 2001-05
- Designer labels
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- Figure 9: Agreement with the statement ‘A designer label improves a person’s image’, men, by age and socio-economic group, 2001-05
- Figure 10: Agreement with the statement ‘A designer label improves a person’s image’, women, by age and socio-economic group, 2001-05
Market Size
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- Clothing retail sales trends
- Clothing retailers – 2005/06
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- Figure 11: Consumer spending on men’s and women’s garments (outer and underwear), 2001-05
- Clothing market overview
- Designer market
- Early part of decade patchy
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- Figure 12: Spending on men’s and women’s designerwear (outer and underwear), 2001-05
- 2005 buoyant
- Need for ‘must-have’ factor in selective extravagance
- ‘Because I’m worth it’
- New top-end menswear customers
- Limited is desirable – and reaches mainstream
- Children’s and baby designerwear
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- Figure 13: Consumer spending on childrenswear total (outer and underwear) and childrenswear designer sales, 2001-05
- Influences on designer childrenswear
- Gender differences
- Fashion-conscious teens need the right environment
Market Segmentation
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- Figure 14: Consumer spending on women’s and men’s designerwear, 2000-05
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The Supply Structure
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- Overview
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- Figure 15: Corporate ownership of designer brands, 2006
- Aeffe Fashion Group
- Armani Group
- Burberry
- Chav association
- Future plans
- Calvin Klein (Phillips-Van Heusen/Warnaco Group)
- Chanel
- Christian Dior
- Galliano launches diffusion
- Dolce & Gabbana
- Gucci Group
- Designer changes
- Alexander McQueen expands and launches McQ diffusion
- Stella has been growing and may go eco
- Balenciaga breaks even and stages major exhibition in Paris
- LVMH
- Donna Karan improves
- Celine expands
- New creative momentum at Kenzo
- Marc Jacobs to open in London
- Matthew Williamson to develop Pucci
- Paul Smith
- Prada
- Ralph Lauren
- Moving upmarket
- Sports associations
- Tommy Hilfiger
- More control, and celebrity link-ups
- Recovery and growth strategy
- Valentino Fashion Group: Hugo Boss & Valentino
- Versace
- Vivienne Westwood
- Other designers
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- Figure 16: Smaller designer clothing companies, 2005
- Menswear specialist designers
- Ozwald Boateng
- Richard James
- Timothy Everest
- Retail partnerships with designers
- Debenhams
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- Figure 17: Designers at Debenhams collections, 2006
Advertising and Promotion
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- Designer spending up
- Above-the-line essential to support designer labels
- Womenswear takes most
- CK targets men
- Hey big spenders
- Celebrity
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- Figure 18: Main monitored media spend, by selected main designer clothing company, 2003-05
Distribution
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- Figure 19: UK retail value sales of total designerwear (men's and women's), by outlet type, 2001-05
- Men’s and women’s designerwear
- High street
- Department stores
- Discount factory outlets declining
- Internet growing slowly
- Childrenswear
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The Consumer – Product Purchasing
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- Figure 20: Items of designer clothing purchased in the last 12 months, March 2006
- Democratisation of the designerwear market
- ‘Masstige’ brands
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- Figure 21: Purchasing of any item of designer clothing by socio-economic status and ACORN catgeory, March 2006
- 15-19 consumers are key purchasers
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- Figure 22: Purchasing propsenity of any item of designer clothing, by gender and age, March 2006
- Men vs women
- Other points of interest
- CHAID analysis
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- Figure 23: CHAID analysis on items of designer clothing purchased, March 2006
- Men more likely to buy designerwear
- Designer goods have lower appeal to women
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Detailed Demographics
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- Figure 24: Items of designer clothing purchased in the last 12 months, March 2006
- Figure 25: Items of designer clothing purchased the last 12 months, March 2006
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The Consumer – Purchasing Motivations
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- Figure 26: Purchasing motivations for designer clothing, March 2006
- Designerwear as a self-reward
- Tribal label or true differentiation?
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- Figure 27: Purchasing designer clothing as an essential wardrobe item and purchasing as a treat, May 2006
- Designerwear as key pieces
- Popularity of designer clothing for luxury gifts
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- Figure 28: Motivations for purchasing/receiving designer clothing, by age, May 2006
- Men more likely to consider designerwear as essential
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- Figure 29: Motivations for purchasing/receiving designer clothing, by gender, May 2006
- Men vs. women
- Other findings
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The Consumer – Attitudes and Behaviours
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- Figure 30: Attitudes towards designer clothing, March 2006
- Apathetic consumers
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- Figure 31: Attitudes towards designer clothing, by age, March 2006
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- Figure 32: Agreement with statement ‘I think my money is better spent on other things’, May 2006
- Diffusion brands make consumers less loyal
- Style vs. label
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- Figure 33: Agreement with statements ‘A designer label is a sign of good style’ and ‘The style of the clothing is more important to me than the designer’, May 2006
- Special occasion and going bespoke
- Conclusions
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Detailed Demographics
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- Figure 34: Purchasing motivations for designer clothing, by detailed demographics, March 2006
- Figure 35: Attitudes towards designer clothing, by detailed demographics, March 2006
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- Figure 36: Attitudes towards designer clothing, by detailed demographics, March 2006
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The Future
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- Market drivers
- Economic growth
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- Figure 37: Projected changes in UK population by age, 2006-11
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- Figure 38: Projected number of men and women by socio-economic status, 2006-11
Forecast
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- Breaking the £2 billion barrier
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- Figure 39: Forecast of consumer spending on women’s and men’s designerwear, 2006-11
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- Figure 40: Indexed growth of women’s and men’s designerwear, 2001-11 (forecast)
- Factors incorporated in the forecast
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