The Tulip Reports - Reporting on The Wealth Owners & The Mass Affluent, are published by Tulip Financial Research Limited in association with and exclusively available through Mintel International. Tulip Financial Research Ltd researches the needs and views of the richest 7% of UK adults: the 3 million Mass Affluent with average liquid financial assets* of just over £60,000.

Tulip is now publishing a set of reports through Mintel that examine part of this group - The Wealth Owners. These are the 750,000 or so with average liquid financial assets of around £180,000. This 2% own about 35% of all liquid financial assets held in the UK. They are the prime market for the new wealth management services now being marketed by banks, building societies, insurers and, indeed, by all providers of financial services.

The Banks Report: The Current Market / The Bank Choice Report / The Banking Futures Report - this is a series of three separate reports based on updated quantitative surveys of The Wealth Owners, measuring the banks they use, how satisfied they are with them, and whom they are likely to bank with in the future.

The Fund Manager & Investment Report: The Current Market / The Fund Manager & Investment Choice Report / The Fund Manager & Investment Futures Report - looks at the Fund Managers that The Wealth Owners are familiar with, those they use, and how satisfied they are with the funds offered and the service they receive, as well as how and where they plan to invest new liquid assets.

*Liquid assets exclude property, pensions and insurance, and are money available to invest in savings accounts, unit trusts, investment trusts, ISAs and other financial products.