Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Foundations to glow in the future
- New footage for nail products
- Pampering for sports widows
- Make-up lessons for teenagers
- Ways to increase trial
Executive Summary
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- Market enjoys gloss not loss
- Niche riche
- Grocers check out the market
- About face
- Pretty with a premium
- Trusting products on face value
- Future applications for the market
Market Drivers
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- Make-up enters a new age
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- Figure 1: Trends and projections in UK female population, by age group, 2002-11
- Targeting teens
- Golden opportunities
- Job prospects looking good
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- Figure 2: UK workforce in employment, by gender, 2001-11
- Social pressure to resist ageing
- Celebrity status
- Fashion and foundations
- Other factors
- PDI and consumer expenditure
Market Size
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- Figure 3: UK retail sales of make-up products, 2001-06
- Niche brands bustle in on the big boys
- ‘Hero’ products to the rescue
- Promotion by the professionals
- Sector trends
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- Figure 4: UK retail sales of make-up products, by sector, 2001-05
- Full bodied growth?
- Premium propelled
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- Figure 5: UK retail sales of make-up products, by product positioning, 2001-05
- Mass moves upmarket
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Market Segmentation
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- Unfashionable face
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- Figure 6: UK retail sales of face make-up, 2001-06
- The eyes have it
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- Figure 7: UK retail sales of eye make-up, 2001-06
- Lips plump up the value
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- Figure 8: UK retail sales of lip make-up, 2001-06
- Nails scratching for growth
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- Figure 9: UK retail sales of nail make-up, 2001-06
The Supply Structure
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- Manufacturer shares
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- Figure 10: Manufacturer’s shares of UK make-up sector, 2001-05
- Brand shares
- Mass brand shares
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- Figure 11: Manufacturers’ shares of the UK mass make-up sector, by brand, 2001-05
- Premium brand shares
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- Figure 12: Manufacturers’ shares of the UK premium make-up sector, 2001-05
- Major companies
- L’Oréal
- Boots
- Coty Inc
- Estée Lauder Companies
- Avon
- P&G
- Revlon
- Chanel
- The Body Shop
- Other brands
Advertising and Promotion
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- Figure 13: Main media advertising spend by selected brands, 2001-05
- L’Oréal leadership
- Celebrity sells
- Cliniqu-al approach
- Enhancing features
- Price promos to make up sales
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New Product Trends
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- Category launches
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- Figure 14: New product launches by sub-category, June 2005-July 2006
- Lip launches plump growth
- Eyeing growth with new products
- Laying the foundations for new launches
- Nailing new growth
- All over for body cosmetics?
- Premium product claims
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- Figure 15: Analysis of UK product launches by claim, April 2005-06
- High Definition future
- Packaging trends
- The new black
- Prospects for portable products
- 2 steps have double appeal
Distribution
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- Figure 16: Sales of make-up, by outlet type, 2001-05
- Boots retains its dominance of make-up
- Grocers have a long way to go
- Department stores need to keep up
- Superdrug to get supersized
- Other outlets
- Chemists
- Apothecaries and emporium
- Standalones
- The Internet
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The Consumer
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- Figure 17: Usage of make-up in the last 12 months, women, 2001-05
- Getting the foundations right
- Not so fine for powders
- It’s all apout lips
- Failing to nail sales
- Moving on up
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- Figure 18: Average monthly expenditure on cosmetics, women, 2001-05
- The gift market
- Motivation behind the make-up
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- Figure 19: Agreement with selected lifestyle statements on appearance and cosmetics, women, 2001-05
- The cosmetic kids
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- Figure 20: Make-up used by girls aged 11-14-years-old, 2005
- It’s only natural
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- Figure 21: Agreement with selected lifestyle statements on appearance, girls aged 11-14-years-old, 2005
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The Consumer – Attitudes and Typologies
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- Figure 22: Attitudes towards wearing make-up, February 2006
- The moment I wake-up
- Not a wizard with the mascara wand
- Cosmetic class
- Making up the time
- Attitudes to purchasing make-up
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- Figure 23: Attitudes to purchasing make-up, February 2006
- Bare-faced liars?
- Trusting not trying
- The gift market
- Cosmetic catwalk
- Looking good in later life
- High-end hurdles
- Consumer typologies
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- Figure 24: Consumer typologies
- Bare Faced Chic
- Replenishers
- Slap Dash
- Loyalists
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The Future
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- Looking younger for longer
- Borrowing skincare technology
- Holistic approach to beauty
- Targeting other consumer groups
Forecast
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- Figure 25: Forecast of the make-up market, at current prices, 2006-11
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- Figure 26: Forecast of the make-up market, at 2006 prices, 2006-11
- Figure 27: Past and projected growth in make-up, at current prices, 2001-11
- Factors incorporated in the forecast
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Appendix
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- Figure 28: Usage of foundation in the last 12 months, women, by age, socio-economic group, children in household, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
- Figure 29: Usage of blushers and highlighters in the last 12 months, by women, by age, socio-economic group, children in household, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
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- Figure 30: Usage of face powder in the last 12 months, by women, by age, socio-economic group, children in household, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
- Figure 31: Usage of lipstick/lipgloss in the last 12 months, women, by age, socio-economic group, children in household, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
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- Figure 32: Usage of eye make-up in the last 12 months, women, by age, socio-economic group, children in household, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
- Figure 33: Usage of nail varnish in the last 12 months, women, by age, socio-economic group, children in household, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
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- Figure 34: Average monthly expenditure on cosmetics, women, by age, socio-economic group, children in household, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
- Figure 35: Most popular attitudes towards wearing make-up by age, socio-economic group, region, working status, marital status, presence of children, lifestage, Mintel’s Special Groups, media usage, ACORN category, supermarket usage and commercial TV viewing, February 2006
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- Figure 36: Least popular attitudes towards wearing make-up by age, socio-economic group, region, working status, marital status, presence of children, lifestage, Mintel’s Special Groups, media usage, ACORN category, supermarket usage and commercial TV viewing, February 2006
- Figure 37: Most popular attitudes towards buying make-up by age, socio-economic group, region, working status, marital status, presence of children, lifestage, Mintel’s Special Groups, media usage, ACORN category, supermarket usage and commercial TV viewing, February 2006
- Figure 38: Popular attitudes towards buying make-up by age, socio-economic group, region, working status, marital status, presence of children, lifestage, Mintel’s Special Groups, media usage, ACORN category, supermarket usage and commercial TV viewing, February 2006
- Figure 39: Least popular attitudes towards buying make-up by age, socio-economic group, region, working status, marital status, presence of children, lifestage, Mintel’s Special Groups, media usage, ACORN category, supermarket usage and commercial TV viewing, February 2006
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- Figure 40: Attitudes to purchasing make-up, by consumer typologies, February 2006
- Figure 41: Attitudes to wearing make-up, by consumer typologies, February 2006
- Figure 42: Consumer typologies, by age, socio-economic group, region, working status, marital status, children in household, lifestage, detailed lifestage, Mintel’s Special Groups, media usage, supermarket usage and ACORN group, February 2006
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