This report looks at how delivering weight loss solutions through RFCS (Reduced fat, reduced calorie and sugar) foods is being impacted by a wider definition of what constitutes a healthy diet. The report also assesses how other weight loss aids – including meal replacements, appetite suppressants and VLCDs (very-low-calorie diets) – have fared as the UK’s obesity problem intensifies.
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Appendix
Appendix – Internal Market Environment
Appendix: Segment Performance
Appendix: The Consumer – Attitudes Towards Food and Diet: Detailed Demographics
Appendix – The Consumer: Ways to Lose Weight: Detailed Demographics
Appendix: Weight Control Foods – Further Insights: Detailed Demographics
Other
The Consumer – Attitudes Towards Food and Diet
The Consumer – Ways to Lose Weight
Weight Control Foods – Further Insights
15th April 2008
The popular "daily dose" health drink concept (e.g. mini probiotic drinks, juice shots) has just been extended into a new and interesting area - meal/snack replacements. |
How will RFCS products offer growth potential for major brands and grocery own labels?
