Despite the ongoing trend towards healthy eating, and the added pressures from the credit squeeze, demand for indulgent chilled desserts continues to grow. Market value increased by 14% between 2003 and 2007, and is expected to grow by 4% in 2008, taking sales to £1,030 million.

An internal shift within chilled pot desserts away from “every day” desserts in favour of premium lines is adding value, although overall volume growth has been subdued. Sales of other chilled desserts other than those in pots have been boosted by larger sharing formats, while a revival of family dining at the weekend has contributed to the growth of hot eating desserts.

The outlook for the market remains positive, although in order to achieve longer-term growth, manufacturers will need to further increase the participation of ABC1s and increase frequency of consumption beyond special occasions. Impulse and on-the-go snacking, as well as the consumption of desserts away from main meals all offer further potential for growth.

Mintel last examined the UK market for Chilled and Chilled Pot Desserts in March 2007 and July 2006 respectively.

Key report topics

An appetite for indulgence is thriving, despite the healthy eating trend.

Premiumisation has added significant value and will continue to do so.

Sharing formats are driving growth.

Strong NPD has maintained consumer interest.

The domination of own-labels has limited above-the-line support.