Fixed Line Providers - UK - January 2008
Fixed Line Providers - UK - January 2008

As markets go, revolution has been the byword for the fixed-line sector as it has undergone major rescaping in the past few years. It finds itself competing for voice business in a deregulated yet declining market, where a deflationary spiral is driving call revenues downwards, and where mobile telephony is rapidly gaining ground and establishing itself as a default choice for increasing numbers of phone users.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast

Consumer

Consumer

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The Consumer – Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Brands
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: The Consumer – Major Brands and Profiles
Appendix: The Consumer – Attitudes and Perceptions About Fixed and Mobile Services

Other

Segment and Brand Performance
The Consumer – Major Brands and Profiles
The Consumer – Usage of Fixed Lines and Mobiles in the Home
The Consumer – Attitudes and Perceptions About Fixed and Mobile Services