"You are only as good as your sell-through"

Despite differing financial climates, the UK designerwear market has experienced unprecedented success during the past decade. Increasing availability coupled with some companies, such as Gap's, huge advertising spend has opened up opportunities for new and different retail approaches. As sportswear brands acquire designer label status, the nature of designer brand proposition has changed. Meaning different things to different consumers dependent on lifestyles and aspirations though, some retailers are reluctant to stock such brands.

Has the term 'designer label' merely become synonymous with 'strong brand'?

A much broader section of the public has become interested in designerwear and fashion with a much stronger commitment to buying and wearing stylish clothing.

Designerwear Retailing looks at both the 'haute couture' and off-the-peg 'diffusion' sectors with research exclusive to this report covering consumer attitudes to many aspects of designer retail. This report highlights the relationships between designers and retailers and the impact of new routes to purchase, taking an in-depth look at the supply chain and contractual relationships. Determining brand popularity, retail advertising spend and the importance of the right promotion in the right place, this new report discovers the ins and outs of the fashion business.