Table of Contents
Introduction and Abbreviations
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- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
Executive Summary
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- Wide-ranging demographics, health and wellness awareness spur sales
- A healthy and vibrant market
- Segments divided along retail lines
- Mixed performances among top manufacturers
- TV and print ads backed by science, celebrity endorsement
- FDM holds its own against the premium channel by adding premium brands
- Consumers represent an eclectic market
- Anti-aging, growing demographics lead future
Market Drivers
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- Older consumers, women ward off visible signs of aging
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- Figure 1: U.S. population profile, 2000-10
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- Figure 2: Incidence of use of moisturizers, creams, and lotions, September 2003-05
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- Figure 3: The impact of culture and workplace on the importance of looking young, by gender and age, January 2004
- Ethnic consumers help grow market
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- Figure 4: Population by race and Hispanic origin, 2000-10
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- Figure 5: Use of moisturizers, creams, and lotions, by race/ethnicity, September 2003-05
- Beyond metrosexual
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- Figure 6: Incidence of use of moisturizers, creams, and lotions, by gender, September 2003-05
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- Figure 7: U.S. male population, by age, 2000-10
- Teen consumerism
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- Figure 8: Incidence of use of moisturizers, creams, and lotions among teens, by gender, September 2003-05
- Figure 9: U.S. population under age 18, by age, 2006
- Interest in natural and active ingredients leads to innovation
- Natural and nutracosmetics
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- Figure 10: U.S. organic body care sales, 2003-05
- Cosmeceuticals
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- Figure 11: U.S. cosmeceuticals sales, 2000-04
- Suncare a factor
Market Size and Trends
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- Market size
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- Figure 12: Total U.S. retail sales of body care products, at current and constant prices, 2001-06
- Figure 13: Graph: Total U.S. retail sales of body care products, at current and constant prices, 2001-06
- Market trends
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- Figure 14: Total U.S. North American body care introductions, 2003-05
- GNPD review of products—ingredients lead the trend
Market Segmentation
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- Overview
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- Figure 15: Total U.S. sales of body care products, segmented by type, 2001-06
- Mass-market body care
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- Figure 16: Sales of mass-market body care products, at current and constant prices, 2001-06
- Premium body care products
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- Figure 17: Sales of premium body care products, at current and constant prices, 2001-06
Supply Structure
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- Companies and brands
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- Figure 18: Manufacturer FDM sales of body care in the U.S., 2004 and 2006
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- Figure 19: Manufacturer brand FDM sales of body care products in the U.S., 2004 and 2006
- Company profiles
- KAO Brands Company
- Unilever
- Beiersdorf, Inc.
- Johnson & Johnson
- Pfizer, Inc.
- Procter & Gamble
- Neutrogena Corp.
- Other companies
Advertising and Promotion
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- Introduction
- Unilever
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- Figure 20: Dove Nourishing advertisement
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- Figure 21: Dove Glow advertisement
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- Figure 22: Vaseline Intensive care advertisement
- Beiersdorf
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- Figure 23: Nivea advertisement
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- Figure 24: Eucerin Calming Cream advertisement
- Johnson & Johnson
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- Figure 25: Aveeno advertisement
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- Figure 26: Johnson’s Extra Care advertisement
- Pfizer
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- Figure 27: Lubriderm advertisement
- Procter & Gamble
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- Figure 28: Olay advertisement
- Neutrogena
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- Figure 29: Neutrogena Advanced advertisement
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- Figure 30: Neutrogena Deep Clean advertisement
- Other companies
Retail Distribution
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- Overview
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- Figure 31: U.S. retail sales of body care products, by channel, 2004 and 2006
- Drug stores
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- Figure 32: U.S. drug store sales of body care products, at current and constant prices, 2001-06
- Supermarkets
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- Figure 33: U.S. supermarket sales of body care products, at current and constant prices, 2001-06
- Mass merchandisers
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- Figure 34: U.S. mass merchandiser sales of body care products, at current and constant prices, 2001-06
- Premium channel stores
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- Figure 35: U.S. premium channel sales of body care products, at current and constant prices, 2001-06
The Consumer
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- Introduction
- Summary
- Adult use
- Use of moisturizers, creams, and lotions
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- Figure 36: Use of moisturizers, creams, and lotions, by gender, January-September 2005
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- Figure 37: Use of moisturizers, creams, and lotions, by age and gender, January-September 2005
- Preferred moisturizer types and forms
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- Figure 38: Types and forms of body care products preferred, January-September 2005
- Moisturizer brands preferred
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- Figure 39: Ten leading preferred moisturizer brands, January-September 2005
- Frequency of use
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- Figure 40: Frequency of moisturizer use, by gender, January-September 2005
- Teen use
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- Figure 41: Teen use of moisturizers, creams, and lotions, by gender and age, January-September 2005
- Preferred forms and types of moisturizers among teens
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- Figure 42: Types and forms of body care products preferred among teens, January-September 2005
- Moisturizer brands preferred among teens
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- Figure 43: Ten leading preferred moisturizer brands among teens, January-September 2005
- Frequency of use among teens
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- Figure 44: Frequency of moisturizer use, by gender, January-September 2005
- Attitudes towards body care products
- Purchasing behavior
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- Figure 45: Attitudes towards body care purchases, by gender and age, June 2006
- Usage frequency
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- Figure 46: Frequency of daily usage of body care products, by gender and age, June 2006
- Preferred qualities in body lotions
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- Figure 47: Qualities looked for in body care products, by gender and age, June 2006
- Seasonal use
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- Figure 48: Seasonal use of body care products, by gender and age, June 2006
- Preferred time for using body lotion
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- Figure 49: Preferred time during daily routine for using body care products, by gender and age, June 2006
- Attitudes towards hand care products
- Purchase attitudes
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- Figure 50: Attitudes towards hand care purchases, by gender/age June 2006
- Usage frequency
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- Figure 51: Frequency of daily usage of hand care products, by gender and age, June 2006
- Ethnic body care usage
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- Figure 52: Use of moisturizers, creams, and lotions, by race/ethnicity, January-September 2005
- Preferred types and forms of moisturizers among ethnicities
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- Figure 53: Types and forms of body care products preferred among ethnicities, January-September 2005
- Ethnic attitudes towards body care products
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- Figure 54: Attitudes towards body care purchases, by race/ethnicity, June 2006
- Usage frequency among ethnicities
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- Figure 55: Frequency of daily usage of body care products, by race/ethnicity, June 2006
- Preferred qualities in body lotions among ethnicities
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- Figure 56: Qualities looked for in body care products, by race/ethnicity, June 2006
- Seasonal use among ethnicities
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- Figure 57: Seasonal use of body care products, by race/ethnicity, June 2006
- Preferred time for using body lotion among ethnicities
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- Figure 58: Preferred time during daily routine for using body care products, by race/ethnicity, June 2006
- Cohort analysis
- Use of moisturizers, creams, and lotions among cohorts
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- Figure 59: Use of moisturizers, creams, and lotions, by cohort, January-September 2005
- Preferred moisturizer types and forms among cohorts
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- Figure 60: Types and forms of body care products preferred, by cohort, January-September 2005
Future and Forecast
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- Future trends
- Anti-aging continues to appeal to older consumers
- Ethnic consumers increase participation
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- Figure 61: U.S. population by race and Hispanic origin, 2000-10
- More men will embrace skincare
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- Figure 62: U.S. male population, by age, 2000-10
- Prestige/mass distinction continues to fade
- Skincare salons poised for growth
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- Figure 63: Total U.S. retail sales of professional beauty services, at current and constant prices, 2000-05
- Market forecast
- Body care products
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- Figure 64: Forecast of total U.S. sales of body care products, at current and constant prices, 2006-11
- Figure 65: Previous and forecast of total U.S. sales of body care products, at current prices, 2001-11
- Mass-market body care products
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- Figure 66: Forecast of U.S. sales of mass-market body care products, at current and constant prices, 2006-11
- Premium body care products
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- Figure 67: Forecast of U.S. sales of premium body care products, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Dollar Tree: April Bath & Shower
- Bath & Body Works: Japanese Cherry Blossom Body Lotion
- Kiehl’s: Original Musk Blend No. 1 Body Lotion
- Avon: Surreal
- Procter & Gamble: Olay Firming Reviver Body Lotion
- Yves Rocher: Serum Vegetal
- Procter & Gamble: Olay Touch of Sun
- Almay: Holistic Thai & Lily Nourishing Body Lotion
- Avon: Restoring Cucumber & Melon Body Lotion
- Almay: Protect & Perfect Daily Hand Lotion SPF 15
- Creative Laboratories: Malibu Hemp Hand Protector
Appendix: Simmons Cohorts
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- Figure 68: Married couples cohorts
- Figure 69: Single women cohorts
- Figure 70: Single men cohorts
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