Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- GMI
- Abbreviations
Premier Insight
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- Screen time
- Attracting the silver rollers
Summary of Key Report Findings
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- On the up
- Return to the town centre
- My generation
- …with grey potential
Market Factors
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- Economic factors
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2001-11
- Demographic factors
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- Figure 2: Trends in the age structure of the UK population, by gender, 2001-11
- Socio-economic population
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- Figure 3: Forecast adult population trends, by socio-economic group, 2001-11
- Lifestage
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- Figure 4: Forecast adult population trends, by lifestage, 2001-11
- Internet penetration
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- Figure 5: Internet penetration, by gender, socio-economic group and age, 2001-06
- Other leisure activities
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- Figure 6: Leisure activities undertaken, weekday and weekend, September 2005
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- Figure 7: Leisure activities by tenpin bowling participants, 2004
- Perceived image
Market Size and Trends
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- Figure 8: The tenpin bowling market, 2001-06
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Market Segmentation
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- Figure 9: The tenpin bowling market expenditure, by sector, 2001-06
- Type of customer
- Types of bowling occasion
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The Supply Structure
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- Figure 10: Leading tenpin bowling operators, by number of sites and lanes, May 2006
- AMF Bowling Ltd
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- Figure 11: AMF Bowling Ltd, operating results, 2003 and 2004
- Bowlplex plc
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- Figure 12: Bowlplex, operating results, 2002-05
- Georgica plc
- Hollywood Bowl
- Newbury Leisure Ltd
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- Figure 13: Newbury Leisure Ltd, operating results, 2002-05
- Namco Operations Europe Ltd
- Number Ten Group
- Bloomsbury Bowling Lanes
- All Star Lanes
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The Consumer
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- Participation in tenpin bowling by all adults
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- Figure 14: Regular and occasional participation in tenpin bowling, 2001-05
- Internet users’ visits to bowling alleys
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- Figure 15: Incidences of visits to bowling alleys, May 2006
- Visits to bowling alleys by demographics
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- Figure 16: Incidences of visits to bowling alleys, by gender, age, region, socio-economic group and working status, May 2006
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- Figure 17: Incidences of visits to bowling alleys, by household income and presence of children, May 2006
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- Figure 18: Incidences of visits to bowling alleys, by daily and Sunday newspaper readership, Internet connection and usage, TV reception, supermarket usage, commercial TV viewing and mobile provider, May 2006
- The bowling customer
- Expenditure at bowling alleys
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- Figure 19: Expenditure on last visit to bowling alley, May 2006
- Purchases at bowling alleys
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- Figure 20: Purchases made on last visit to bowling alley, May 2006
- Influences upon choice of venue
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- Figure 21: Most important factors in choice of venue, May 2006
The Consumer – Detailed Demographics
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- Figure 22: Regular and occasional participation in tenpin bowling, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
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Consumer Attitudes and Targeting Opportunities
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- Attitudes towards tenpin bowling
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- Figure 23: Attitudes towards tenpin bowling, May 2006
- How to expand the tenpin market
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- Figure 24: Factors which would encourage people to visit bowling alleys, May 2006
- Enticements by current level of visits
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- Figure 25: Factors that would encourage people to visit bowling alleys, by actual visits, May 2006
- Brand recognition
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- Figure 26: Most popular bowling brands, May 2006
- Target groups
- Lebowskis
- Pin Potentials
- Complainers
- Target groups by attitudes
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- Figure 27: Attitudes towards bowling, by target groups, May 2006
- Target groups by important influences for choice of venue
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- Figure 28: Target groups, by most important factors in choosing a bowling alley, May 2006
- Target groups by least important influences for choice of venue
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- Figure 29: Target groups, by least important factors in choosing a bowling alley, May 2006
- Target groups by enticements
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- Figure 30: Target groups, by factors that would make them visit more frequently, May 2006
- Target groups by expenditure
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- Figure 31: Target groups, by spend per visit, May 2006
- Target groups by items purchased
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- Figure 32: Target groups, by expenditure on items, May 2006
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- Figure 33: Target groups’ number of items paid for on their last visit, May 2006
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Attitudes towards tenpin bowling
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- Figure 34: Most popular attitudes towards tenpin bowling, by gender, age, region, socio-economic group and working status, May 2006
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- Figure 35: Most popular attitudes towards tenpin bowling, by household income and presence of children, May 2006
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- Figure 36: Most popular attitudes towards tenpin bowling, by daily and Sunday newspaper readership, Internet connection and usage, TV reception, supermarket usage, commercial TV viewing and mobile provider, May 2006
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- Figure 37: Next most popular attitudes towards tenpin bowling, by gender, age, region, socio-economic group and working status, May 2006
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- Figure 38: Next most popular attitudes towards tenpin bowling, by household income and presence of children, May 2006
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- Figure 39: Next most popular attitudes towards tenpin bowling, by daily and Sunday newspaper readership, Internet connection and usage, TV reception, supermarket usage, commercial TV viewing and mobile provider, May 2006
- Target groups by demographics
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- Figure 40: Target groups, by gender, age, region, socio-economic group and working status, May 2006
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- Figure 41: Target groups, by household income andpresence of children, May 2006
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- Figure 42: Target groups by daily and Sunday newspaper readership, Internet connection and usage, TV reception, supermarket usage, commercial TV viewing and mobile provider, May 2006
The Future
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- In rather than out of town
- Bowling chic
- Third age, new age
- More time and space management
Forecast
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- Figure 43: Forecast for the expenditure for tenpin bowling, 2006-11
- Factors incorporated
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