Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- GMI
- US
- Spain
- Italy
- Germany
- France
- Abbreviations
Premier Insight
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- Value for money
- A taste of Britain
- A screen and pleasant land
Summary of Key Report Findings
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- Foreign tourists undeterred by terrorism
- Scenery, heritage and culture entice visitors
- Low-cost airlines supply growth
- But UK still over-reliant on America
- …and expense an inhibiting factor
- Further promotion required to dispel out of date perceptions
- The future
Market Factors
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- Terrorism and tourism
- Foot-and-mouth and bird flu
- 2012 Olympics: raising the profile of London
- Strength of the pound hindering inbound market
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- Figure 1: Annual average spot exchange rates for Sterling against the Australian dollar, euro and US Dollar, 2001-05
- Rising oil prices
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- Figure 2: Crude oil prices, 2001-05
- Internet
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- Figure 3: Internet penetration of top ten source markets to UK, 2004/05
- Low-cost airlines open up source markets
- Total inbound market by purpose of visit
- Number of visits
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- Figure 4: Overseas residents holiday visits in the UK by purpose, 2001-05
- Figure 5: Overseas residents holiday visits in the UK by purpose, 2005
- Expenditure
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- Figure 6: Overseas residents holiday spending in the UK by purpose of visit, 2001-05
- Figure 7: Overseas residents’ holiday visits in the UK by purpose, 2005
Market Size and Trends
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- Long term trend
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- Figure 8: Inbound holiday visits and expenditure, 1995-2005
- Holiday arrivals on the increase but length of stay declining
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- Figure 9: Overseas residents holiday visits, number of nights and average length of stay in the UK, 2001-06
- Expenditure up, but average spend down
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- Figure 10: Overseas residents holiday spending in current and constant terms, 2001-06
- Independent sector dominant
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- Figure 11: Overseas residents’ holiday visits in the UK by inclusive tours and independent visits, 2001-06
- Figure 12: Overseas residents’ holiday spend in the UK by inclusive tours and independent visits, 2001-06
- Short versus long breaks
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- Figure 13: Short breaks versus longer-staying holidaymaker visits, 2001-05
- Figure 14: Short breaks versus longer-staying holidaymaker expenditure, 2001-05
- UK regional visits
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- Figure 15: Number of UK regional visits by inbound holidaymaker, 2004
- Figure 16: UK regional visits by inbound holidaymaker, 2004
- Seasonality
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- Figure 17: Month of holiday visit by region, 2004
Market Segmentation
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- Visits and spend by source region
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- Figure 18: Overseas residents’ holiday visits in the UK by region of origin, 2001-05
- Figure 19: Overseas residents’ holiday spend in the UK by region of origin, 2001-05
- Top ten source markets
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- Figure 20: Top ten source markets by holiday visits, 2001-04
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- Figure 21: Spend of top ten source markets by holiday visits, 2001-04
- Emerging markets
- First arrivals from China in 2005
- Mode of transport
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- Figure 22: Overseas residents holiday visits in the UK by mode of transport, 2001-05
- Figure 23: Overseas residents’ holiday visits in the UK by mode of transport, 2005
- Air travel
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- Figure 24: All foreign arrivals by airlines used, 2005
- Non-air travel
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- Figure 25: All foreign arrivals, non-air 2005
- France
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- Figure 26: The French incoming market excluding air by transport and source, 2005
- Germany
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- Figure 27: The German incoming market excluding air by transport and source, 2005
- The Netherlands
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- Figure 28: The Dutch incoming market excluding air by transport and source, 2005
- Belgium
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- Figure 29: The Belgian incoming market excluding air by transport and source, 2005
- Main regional destinations
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- Figure 30: Most popular destinations for foreign arrivals, 2005
The Supply Structure
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- UKinbound
- Incoming tour operators
- Transport providers
- British Airways
- easyJet
- Eurostar
- Ryanair
The Consumer
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- Attitudes towards the UK as a destination
- Heritage
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- Figure 31: Attitudes towards British Heritage by incoming market, May 2006
- Britain as a cultural destination
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- Figure 32: Attitudes towards British culture by incoming market, May 2006
- Scenic Britain
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- Figure 33: Attitudes towards British scenery by incoming market, May 2006
- Box Office Britain
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- Figure 34: Attitudes towards film and TV images of the UK by incoming market, May 2006
- The ‘Four Nations’
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- Figure 35: Attitudes towards multi-destinational trips by incoming market, May 2006
- Do you speak English?
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- Figure 36: Attitudes towards the English language by incoming market, May 2006
- Swinging London or Sleepy Britain?
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- Figure 37: Attitudes towards British nightlife by incoming market, May 2006
- Rip off Britain
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- Figure 38: Attitudes towards the cost of visiting Britain by incoming market, May 2006
- Les Ros Bifs
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- Figure 39: Attitudes towards British food and catering by incoming market, May 2006
- The UK and terrorism
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- Figure 40: Attitudes towards terrorism by incoming market, May 2006
The Consumer: Detailed Demographics
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- Heritage
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- Figure 41: American, Spanish, Italian, German and French attitudes towards British heritage by gender, age, economic group and profession, May 2006
- Britain as a cultural destination
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- Figure 42: American, Spanish, Italian, German and French attitudes towards British culture by gender, age, economic group and profession, May 2006
- Scenic Britain
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- Figure 43: American, Spanish, Italian, German and French attitudes towards British scenery by gender, age, economic group and profession, May 2006
- Box Office Britain
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- Figure 44: American, Spanish, Italian, German and French attitudes towards film and TV images of Britain by gender, age, economic group and profession, May 2006
- The ‘Four Nations’
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- Figure 45: American, Spanish, Italian, German and French attitudes towards multi-destinational trips by gender, age, economic group and profession, May 2006
- Do you speak English?
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- Figure 46: American, Spanish, Italian, German and French attitudes towards the English language by gender, age, economic group and profession, May 2006
- Swinging London or Sleepy Britain?
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- Figure 47: American, Spanish, Italian, German and French attitudes towards British nightlife by gender, age, economic group and profession, May 2006
- Rip off Britain
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- Figure 48: American, Spanish, Italian, German and French attitudes towards the price of holidays in Britain by gender, age, economic group and profession, May 2006
- Les Ros Bifs
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- Figure 49: American, Spanish, Italian, German and French attitudes towards British food & catering by gender, age, economic group and profession, May 2006
- The UK and terrorism
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- Figure 50: American, Spanish, Italian, German and French attitudes towards terrorism by gender, age, economic group and profession, May 2006
How to Target the Americans, Spanish, Italians, Germans and the French
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- Figure 51: How the scoring system works, May 2006
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- Figure 52: Grouped score ratings of attitudes towards the UK, May 2006
- USA
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- Figure 53: US scoring on attitudinal response, May 2006
- Spain
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- Figure 54: Spanish scoring on attitudinal responses, May 2006
- Italy
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- Figure 55: Italian scoring on attitudinal responses, May 2006
- Germany
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- Figure 56: German scoring on attitudinal responses, May 2006
- France
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- Figure 57: French scoring on attitudinal responses, May 2006
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The Future
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- Not so bright
- British Tourism Week
- Greater Government support
- The 2012 Olympics
- Expanding hotel stock
Forecast
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- Figure 58: Forecast of inbound tourism to the UK, 2006-11
- Factors used in the forecast
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