The market faces a challenging future due to a declining child population and increasing health concerns. But it is not all bad news. Offering potential for the sugar confectionery industry is a strong correlation between effort (healthy diet) and reward (treat) as well as the view of sugar confectionery as a lifestyle enhancement (sharing, pleasure and nostalgia) and a sensory experience (soothing).
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Market Value and Forecast
Segment Performance
Channels to Market
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Brands
Brand Communication and Promotion
Brand Elements
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Other
The Consumer – Spoilt for Choice
The Consumer – Popularity of Different Types
Consumer Attitudes to Sweets
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