The health cash plan (HCP) market is thought to be on the verge of a revival. Recent years have seen the pool of HCP subscribers steadily recede, partly reflecting a contraction in supply, and as rising household wealth has reduced demand for cover. Yet this trend is set for reversal, with new innovations boosting interest in the product and with more people being forced to migrate to the private sector ...
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Overview
Overview
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Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
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Issues in the Market
Broader Market Environment
Internal Market Environment
Competitive Context
Strengths and Weaknesses
Trade Perspective
Market Size and Forecast
Channels to Market
Consumer
Consumer
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The Consumer – Product Penetration
The Consumer – Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Other
The Consumer – Health Status and Health Needs
The Consumer – Popularity of Benefits
Product Penetration – Detailed Demographics
Profile of the Target Group – Detailed Demographics
14th November 2007
Sales of corporate health cash plans are on the up as more employers look to reduce absence costs. 
12th November 2007
One in two adults think that health cash plans are good value for money. |
an investigation into the internal and broader macroeconomic, social and demographic factors impacting on the market
