Table of Contents
Introduction and Abbreviations
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- Definition
- Surgical
- Non-surgical
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- The next big thing?
Executive Summary
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- Plastic fantastic
- All to play for
- Market trends
- Corrective surgery for the industry
Market Drivers
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- Creating a monster
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- Figure 1: Agreement with statements on personal care, 2001-04
- Aspiration vs lifestyle
- More help from the media
- Extreme makeover TV
- Women’s autonomy is fuelling the market
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- Figure 2: UK workforce in employment, by gender, 2000-10
- Younger consumers turn to surgery
- Money matters
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- Figure 3: PDI and consumer expenditure, at constant 2000 prices, 2000-10
- Fears and safety
- NHS provision
Market Size
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- American dream vs. the British dream
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- Figure 4: Estimated UK market for cosmetic surgery by number of procedures and value, 2001-06
- Boom or bust?
- ‘Lunchtime lifts’
- Recovery position
- The holistic approach
- Added-value aftermath
- A PR-led market
- Salacious and sensitivity
- Informed advertising
- The advent of smile beauty
- Extension and equality
Market Segmentation
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- Date under the knife
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- Figure 5: Estimated UK market for cosmetic surgery, by broad segment, by number of procedures and value, 2001-05
- Breast augmentation and reductions
- Youths seek to give nature a helping hand
- Facial surgery becomes less invasive
- Liposuction and abdominoplasty
- Other surgical procedures
- Non-surgical procedures
- Botox
- Fillers and implants
- Laser treatments
- Other techniques
- Chemical peels and microdermabrasion
- Follow-up treatment
The Supply Structure
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- A broad range of providers
- Non-surgical goes non medical
- Expanding for a less-invasive future
- Provider profiles
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- Figure 6: Selected UK suppliers of cosmetic surgery, 2006
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- Figure 7: Cosmetic surgery revenue generation, by provider, 2005
- BMI Healthcare
- BUPA
- Transform Medical Group
- The Harley Medical Group
- Hurlingham Clinic & Spa
The Consumer
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- Summary of consumer findings
- Would you have surgery?
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- Figure 8: Attitudes towards cosmetic surgery, February 2006
- One step too far
- Assessing the barriers
- So what’s stopping you?
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- Figure 9: Deterrents from cosmetic surgery, February 2006
- Vanity fare
- Surgery on sale
- Speed boat and caravan, plasma TV, a pair of boobs and the cuddly toy!
- A moral dilemma?
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- Figure 10: Repertoire analysis of deterrents for cosmetic surgery, February 2006
- Men take the moral high ground
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- Figure 11: Deterrents from cosmetic surgery, by gender, February 2006
- Beyond the knee-jerk negatives
- Fancy a change?
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- Figure 12: Reasons for having surgery, february 2006
- The age old story
- Life surgery?
Detailed Demographics
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- Figure 13: Attitudes towards cosmetic surgery, February 2006
- Figure 14: Deterrents from cosmetic surgery, February 2006
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- Figure 15: Reasons for having surgery, by demographics, february 2006
- Figure 16: Repertoire of number of reasons cited for not having surgery, by demographics, february 2006
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Consumer Targeting
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- Figure 17: For and against cosmetic surgery, February 2006
- The potential targets – 16% of sample
- From hair extensions to designer labels – where will it end?
- Just a pipe dream?
- Dissecting society
- Because a trout pout just isn’t cricket
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Detailed Demographics
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- Figure 18: Deterrents for cosmetic surgery, by willingness to have surgery, February 2006
- Figure 19: Deterrents for cosmetic surgery, by willingness to have surgery, February 2006
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- Figure 20: Reasons for having cosmetic surgery, by willingness to have surgery, February 2006
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The Future and Forecast
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- High growth expected despite strong scepticism
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- Figure 21: Forecast of the UK cosmetic surgery market, 2006-11
- Fear and loathing
- Marketing forced toward PR
- Non-surgery will set the pace
- Gentle treatment for subtle effects will be the focus
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