Table of Contents
Introduction and Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
-
- Growth in travel boosts 2004-05 sales
- Short trips boost local car rental
- The Internet transforms distribution
- Rising fuel costs and fees may put a damper on growth
- Innovation and product differentiation
- Enterprise leads from off-airport sales
- Ads push prestige and special-occasion rentals
- 55-64-year-olds rent most frequently
- Attitudes to service
- Attitudes to car rental vehicles
- Consumers seek more variety, hybrids
- Future trends
- Forecast for growth
Market Drivers
-
- Introduction
- Travel expenditure
-
- Figure 1: Travel expenditures in the U.S., at current and constant prices, 2000-05*
- Figure 2: Graph: Travel expenditures in the U.S., at current and constant prices, 2000-05*
- Business travel
-
- Figure 3: Volume of business/convention travel 2000-05
- Air travel resumes growth
-
- Figure 4: Domestic and international enplanements, 2000-05
- Figure 5: Graph: Domestic enplanement growth, 2001-05
- Competition from personal cars due to preference for shorter trips
- Income drives the market
-
- Figure 6: car rental in the past year, by household income, May 2004—May 2005
- Impact of age on the rental industry
-
- Figure 7: U.S. population, by age, 2000-10
- Rising costs: fuel, fees and stricter applications of terms
- Rising fuel costs
- Added fees and taxes increase rental rates
- Stricter application of terms and conditions
- The impact of new technology
- Web-based technologies improve customer service
- Global Positioning Systems (GPS) an added-value for renters
- Satellite TV and entertainment systems
- E-Z Passes and other automated toll-paying devices
- Impact of hurricane Katrina
Market Size and Trends
-
-
- Figure 8: Total U.S. retail sales of car rentals, at current and constant prices, 2000-05
- Figure 9: Graph: Total U.S. retail sales of car rentals, at current and constant prices, 2000-05
-
- Figure 10: Average U.S. Fleet size, total of all rental companies, 2000-05
-
Market Segmentation
-
- Overview
-
- Figure 11: U.S. car rental revenues, segmented by reason for rental, 2003-05
- Figure 12: Graph: U.S. car rental revenues, segmented by reason for rental, 2005
- Figure 13: U.S. car rental revenues, segmented by rental location, 2003-05
-
- Figure 14: Graph: U.S. car rental revenues, segmented by location, 2003 and 2005
- Business vs. Leisure Rentals
- Leisure and replacement car rental
-
- Figure 15: Total U.S. retail sales of car rentals for leisure and replacement purposes, at current and constant prices, 2000-05
- Figure 16: Graph: Total U.S. retail sales of car rentals for leisure and replacement purposes, at current and constant prices, 2000-05
- Business car rental
-
- Figure 17: Total U.S. retail sales of car rentals for business purposes, at current and constant prices, 2000-05
- Figure 18: Graph: Total U.S. retail sales of car rentals for business purposes, at current and constant prices, 2000-05
- Segmentation by location
- Airport locations
-
- Figure 19: Total U.S. retail sales of car rentals at airport locations, at current and constant prices, 2000-05
- Figure 20: Graph: Total U.S. retail sales of car rentals at airport locations, at current and constant prices, 2000-05
- Non-airport locations
-
- Figure 21: Total U.S. retail sales of car rentals at off-airport locations, at current and constant prices, 2000-05
- Figure 22: Graph: Total U.S. retail sales of car rentals at off-airport locations, at current and constant prices, 2000-05
Supply Structure
-
- Introduction
- Company and brand sales
-
- Figure 23: car rental sales, by company, 2003 & 2005
- Figure 24: Graph: car rental sales, by company, 2003 and 2005
-
- Figure 25: Average fleet sizes by company, 2003 and 2005
- Company and brand profiles
- Enterprise
- Hertz
- Vanguard Car Rental USA (Alamo and National)
- Alamo
- National
- Dollar Thrifty Automotive Group
- Thrifty
Advertising and Promotion
-
- Introduction
- Media expenditures
-
- Figure 26: Media expenditures, major car rental companies, 2004
- Keyword search advertising de rigeur for travel providers
- Extensive partnerships
- Campaign Profiles
- Enterprise Rent a Car
- Hertz
- Vanguard (National and Alamo)
- National
- Alamo
- Cendant (Avis and Budget)
- Avis
- Budget
Retail Distribution
-
- Introduction
-
- Figure 27: Car rental sales, by distribution channel, 2003 and 2005
- Figure 28: Graph: Car rental sales, by distribution channel, 2003 and 2005
- Channel and agency/online service profiles
- Car rental companies
- Brick and mortar travel agencies
- American Express
- Carlson Wagonlit Travel
- Internet Travel Agencies: Consolidators and Meta searchers
-
- Figure 29: Online travel agency market share by volume, 2004
- IAC/InterActive Corp (Expedia and Hotwire)
- Sabre (Travelocity)
- Cendant (Orbitz, Cheap Tickets)
- Priceline
- Metasearchers
- Other online travel suppliers and car rental specialists
The Consumer
-
- Introduction
- Summary of consumer findings
- Overall incidence of car rental
- Rental for business and personal reasons
- Choice of car rental companies
- Reasons for renting
- Loyalty and attitudes towards car rental companies
- Criteria for selecting a car
- Vehicle preferences
- Renting reasons and methods
- Renting a vehicle for business or personal use
-
- Figure 30: Vehicle rental in the last 12 months, by age, race, income, region, educational attainment, marital status, May 2004 to May 2005
-
- Figure 31: Graph: vehicle rental in the last 12 months, by household income, May 2004 to May 2005
- Number of rentals for personal and business reasons
-
- Figure 32: Number or car rentals, by business or personal rental, by age, gender, race, and household income, May 2004 to May 2005
-
- Figure 33: Graph: Number of car rentals, by household income, May 2004 to May 2005
- Brand selection
-
- Figure 34: Rental company used in the past 12 months, by race/ehnicity, May 2004 to May 2005
- Car rental clubs
-
- Figure 35: Car rental club membership, by supplier, May 2004 to May 2005
- Fly vs. drive
-
- Figure 36: Time willing to drive before preferring to fly, by gender, December 2005
-
- Figure 37: Time will drive before preferring to fly, by age, December 2005
-
- Figure 38: Time will drive before preferring to fly, by household income, December 2005
-
- Figure 39: Time will drive before preferring to fly, by ethnicity, December 2005
- Reason for most recent car rental
-
- Figure 40: Purpose of most recent car rental, by gender, December 2005
-
- Figure 41: Purpose of most recent car rental, by age, December 2005
-
- Figure 42: Purpose of most recent car rental, by household income, December 2005
-
- Figure 43: Graph: Purpose of most recent car rental, by household income, December 2005
-
- Figure 44: Purpose of most recent car rental, by marital status, December 2005
-
- Figure 45: Purpose of most recent car rental, by race/ethnicity, December 2005
-
- Figure 46: Purpose of most recent car rental, by region, December 2005
- Method of booking most recent car rental
-
- Figure 47: Booking of most recent car rental, by age, December 2005
-
- Figure 48: Booking of most recent car rental, by household income, December 2005
-
- Figure 49: Booking of most recent car rental, by region, December 2005
- Criteria for selecting most recent car
-
- Figure 50: Criteria for selecting rental car, by gender, December 2005
-
- Figure 51: Criteria for selecting rental car, by age, December 2005
-
- Figure 52: Criteria for selecting rental car, by household income, December 2005
-
- Figure 53: Criteria for selecting rental car, by race/ethnicity, December 2005
- Attitudes and opinions regarding car rentals
- Loyalty to a particular company
-
- Figure 54: Loyalty to a particular car rental company, December 2005
- Quality of customer service
-
- Figure 55: Perception that customer service at car rental companies is usually bad, December 2005
-
- Figure 56: Perception that customer service at car rental companies is usually bad, by race/ethnicity, December 2005
- Length of lines to pick up/drop off rental car
-
- Figure 57: Perception of long lines to pick up/drop off rental car, by household income, December 2005
- Enjoyment in driving a rental car
-
- Figure 58: Enjoyment in driving rental car, by age, December 2005
-
- Figure 59: Enjoyment in driving rental car, by household income, December 2005
-
- Figure 60: Enjoyment in drving rental car, by race/ethnicity, December 2005
- Preference for a specific model or type of car
-
- Figure 61: Preference for renting particular model or type of car, by household income, December 2005
-
- Figure 62: Preference for renting particular model or type of car, by race/ethnicity, December 2005
-
- Figure 63: Preference for renting particular model or type of car, by region, December 2005
- Interest in greater variety of cars
-
- Figure 64: Interest in greater variety of cars at car rental companies, by age, December 2005
-
- Figure 65: Interest in greater variety of cars at car rental companies, by household income, December 2005
- Interest in renting a hybrid vehicle
-
- Figure 66: Interest in renting a hybrid vehicle, December 2005
- Renting to avoid wear and tear on own car
-
- Figure 67: Good idea to rent a car for vacation to avoid wear and tear on own car, by age, December 2005
-
- Figure 68: Good idea to rent a car for vacation to avoid wear and tear on own car, by household income, December 2005
-
- Figure 69: Good idea to rent a car for vacation to avoid wear and tear on own car, by race/ethnicity, December 2005
- Snapshot of opinions by household income
-
- Figure 70: Graph: Snapshot of opinions by household income, December 2005
Future Trends and Forecast
-
- Future Trends
- Consolidation expected
- Boomers increasingly important
- Increasing role of the Internet in booking, marketing, advertising
- Differentiation through streamlined service, variety of cars available, and on-board technology
- Hybrids coming to a car rental shop near you
- Car-sharing programs
- On-board technology
- Streamlined service
- Market forecast
- Car rentals
-
- Figure 71: Forecast of total U.S. sales of car rentals, at current and constant prices, 2005-10
- Figure 72: Graph: Forecast of total U.S. sales of car rentals, at current and constant prices, 2005-10
- Leisure and replacement car rentals
-
- Figure 73: Forecast of U.S. sales of leisure and replacement car rentals, at current and constant prices, 2005-10
- Business car rentals
-
- Figure 74: Forecast of U.S. sales of business car rentals, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Back to top