Table of Contents
Introduction
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- Definitions
- Geographical, national and regional definitions
- Conversion factors
- BMRB Target Group Index sample sizes
- Socio-economic definitions
- Abbreviations
- User group definitions
Executive Summary
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- All-Ireland ready meals market valued at €193.6 million
- Convenience-driven society
- Quality perception continues to grow
- Chilled sector now more accessible to all
- Competition from other types of food pose a threat
- Consumer expectations are low of the frozen sector
- Ambient snacks reliant on impulse sales
- Penetration levels of ready meals shifting
Market Drivers
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- Convenience
- Employment trends
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- Figure 1: Employment indicators, NI and RoI, 2000-05
- Women in employment
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- Figure 2: Employment by usual hours worked, by gender, RoI, 2000 and 2005
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- Figure 3: Full-time/part-time split of employees, by gender, NI, 2005
- Cash-rich time-poor consumers
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- Figure 4: Personal disposable income per capita, at current prices (euros), RoI, NI and UK, 2000-05
- Population trends
- NI
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- Figure 5: Population trends, NI, 1998-2008
- RoI
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- Figure 6: Population trends, RoI, 1998-2008
- Larger households in decline
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- Figure 7: Household size, by number of people, NI, 2000-05
- Figure 8: Households by number of people, RoI, 2005
- Experimentation with foreign cuisine
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- Figure 9: Agreement/disagreement with the statement “I enjoy eating foreign food”, NI and RoI, 2001 and 2005
- Fragmented meal times
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- Figure 10: Agreement/disagreement with the statement “We rarely sit down to a meal together at home”, NI and RoI, 2001 and 2005
- Link between diet and health has been reinforced
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- Figure 11: Agreement with food and diet/health lifestyle statements, NI and RoI, 2005
- Food labelling
- Microwaving takes over
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- Figure 12: Ownership of kitchen appliances, NI and RoI, 2000 and 2005
Market Size
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- All-Ireland ready meals market grown by 67%
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- Figure 13: Retail sales of ready meals, all-Ireland, 2000-05
- Republic of Ireland
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- Figure 14: Retail sales of ready meals, RoI, 2000-05
- NI market experiencing slower levels of growth
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- Figure 15: Retail sales of ready meals, NI, 2000-05
Market Segmentation
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- Republic of Ireland
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- Figure 16: Retail sales of ready meals, by sector, RoI, 2003 and 2005
- Figure 17: Retail value sales of ready meals, by sector, RoI, 2005
- Northern Ireland
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- Figure 18: Retail sales of ready meals, by sector, NI, 2003 and 2005
- Figure 19: Retail value sales of ready meals, by sector, NI, 2005
- The chilled sector
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- Figure 20: Market split of chilled sector, RoI, 2005
- Frozen sector
- Ambient sector
Supply Structure
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- Campbell plc
- Carrolls Meats
- Clayton Love Distribution
- Dawn Fresh Foods
- Dunnes Stores
- Findus Ltd
- Green Isle Foods
- Goldstar Meats
- HJ Heinz
- Kerry Foods
- Marks & Spencer
- Masterfoods Ireland
- McColgan Quality Foods
- Nestlé
- RHM Frozen Foods
- Sainsbury’s
- Superquinn
- Tesco
- The Country Cooking Company
- Unilever Bestfoods
- Young’s Bluecrest Seafood Ltd
New Product Development
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- 2006
- 2005
- 2004
Distribution
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- Multiple retailers
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- Figure 21: Multiple retailers operating in NI and RoI, by number of outlets, 2001, 2003 and 2005
- Symbol groups
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- Figure 22: Symbol groups operating in NI and RoI, by number of outlets, 2001, 2003 and 2005
The Consumer
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- Ready meals eaten in the last 12 months
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- Figure 23: Ready meals eaten in the last 12 months, by gender, age and socio-economic groups, NI and RoI, 2003 and 2005
- Weight of usage NI
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- Figure 24: Penetration and weight of usage of ready meals in the last 12 months, NI, 2003 and 2005
- A third of adults in NI are light users of ready meals
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- Figure 25: Penetration and weight of usage of ready meals in the last 12 months, by gender, age and socio-economic groups, NI, 2005
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- Figure 26: Penetration and weight of usage of ready meals, by number of people in household, employment status and marital status , NI, 2005
- Frequency of ready meal consumption NI
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- Figure 27: Usage levels of ready meals, by gender, age and socio-economic groups, NI, 2005
- Weight of usage RoI
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- Figure 28: Penetration and weight of usage of ready meals in the last 12 months, RoI, 2003 and 2005
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- Figure 29: Penetration and weight of usage of ready meals in the last 12 months, by gender, age and socio-economic groups, RoI, 2005
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- Figure 30: Penetration and weight of usage of ready meals, by employment status, marital status and number of people in household, RoI, 2005
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- Figure 31: Usage levels of ready meals by gender, age and socio-economic groups, RoI, 2005
- Users of instant snack meals
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- Figure 32: Instant snack meals eaten in the last 12 months, by gender, age and socio-economic groups, NI and RoI, 2003 and 2005
- Weight of usage of instant snack meals
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- Figure 33: Weight of usage of instant snack meals, NI, 2003 and 2005
- 45% of adults consume instant snack meals in NI
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- Figure 34: Penetration and weight of usage of instant snack meals, by gender, age and socio-economic groups, NI, 2005
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- Figure 35: Usage levels of instant snack meals, by gender, age and socio-economic groups, NI, 2005
- Consumption of instant snack meals
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- Figure 36: Penetration and weight of usage, by employment status, NI, 2005
- RoI usage trends
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- Figure 37: Weight of usage of instant snack meals, RoI, 2003 and 2005
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- Figure 38: Penetration and weight of usage of instant snack meals, by gender, age and socio-economic groups, RoI, 2005
- Frequency of use of instant snack meals in RoI
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- Figure 39: Weight o usage of instant snack meals, by gender, age and socio-economic groups, RoI, 2005
- Employment and frequency of usage
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- Figure 40: Penetration and weight of usage, by employment status, RoI, 2005
- Food lifestyle statements
- More men enjoy eating foreign food
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- Figure 41: Attitudes towards food, by gender, age and socio-economic groups, NI, 2005
- Trying out new food products
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- Figure 42: Attitudes towards food, by gender, age and socio-economic groups, RoI, 2005
- Convenience is a major influencing factor
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- Figure 43: Attitudes towards food statements, by gender, age and socio-economic groups, NI, 2005
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- Figure 44: Attitudes towards food statements, by gender, age and socio-economic groups, RoI, 2005
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- Figure 45: Attitudes towards food statements, by gender, age and socio-economic groups, NI, 2005
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- Figure 46: Attitudes towards food statements, by gender, age and socio-economic groups, RoI, 2005
- Trading up for premium brands
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- Figure 47: Attitudes towards food statements, by gender, age and socio-economic groups, NI, 2005
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- Figure 48: Attitudes towards food statements, by gender, age and socio-economic group, RoI, 2005
- Women’s attitudes towards diet and health
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- Figure 49: Attitudes towards diet/health statements, by women, NI and RoI, 2005
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- Figure 50: Attitudes towards diet/health statements, by women, NI and RoI, 2005
- Men’s attitudes towards food, diet and health
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- Figure 51: Attitudes towards diet/health, by men, NI and RoI, 2005
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- Figure 52: Attitudes towards diet/health, by men, NI and RoI, 2005
The Future
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- Frozen segment needs image overhaul
- Convenience factor
- Health issues
- Demographics
- New product developments
- Competition from other foods
Forecast
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- Figure 53: Forecast of ready meals market, at current prices, NI, 2005-09
- Figure 54: Forecast of ready meals market, at current prices, RoI, 2005-09
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