Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definitions
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Post-2003 sales drop significantly
- Competition continues to grow, creating need to branch out
- A diversely segmented market
- General Mills continues to dominate
- Multi-product advertising
- Supermarkets retain majority sales
- Young consumers, families and blacks are core consumers
- Meal kits’ popularity slides in place of other options
- A challenging future
- Forecast expects relatively small market to continue shrinking
Market Drivers
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- Competition from other meal options and types
- Quick-service restaurants (QSRs)
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- Figure 1: Incidence and frequency of fast food restaurant visits, May 2004-May 2005
- Supermarkets and other retail
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- Figure 2: Purchase of fresh-prepared foods and meal kits compared to two years ago, March 2006
- Fresh food production, assembly, and delivery services
- Time poverty
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- Figure 3: Opinions about shopping for groceries and at-home meal habits, by presence of children, January-September 2005
- Consumers looking for healthier alternatives and not meal kits
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- Figure 4: Assessment of eating habits, January-September 2005
- Meals cooked at home by household size
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- Figure 5: Number of meals cooked in the home for all U.S. households, by household size, 2001
Market Size and Trends
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- Figure 6: Total U.S. FDM retail sales of meal kits, at current and constant prices, 2000-05
- Figure 7: Graph: Total U.S. FDM retail sales of meal kits, at current and constant prices, 2000-05
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Market Segmentation
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- Overview
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- Figure 8: FDM sales of meal kits, segmented by type, 2003 and 2005
- Figure 9: Graph: FDM share of sales of meal kits, segmented by type, 2005
- Meal kits requiring meat
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- Figure 10: FDM sales of meal kits requiring meat, at current and constant prices, 2000-05
- Meal kits with meat
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- Figure 11: FDM sales of meal kits with meat, at current and constant prices, 2000-05
- Pizza sauce
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- Figure 12: FDM sales of pizza sauce, at current and constant prices, 2000-05
- Refrigerated pizza dough/crust
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- Figure 13: FDM sales of refrigerated pizza dough/crust, at current and constant prices, 2000-05
- Shelf-stable pizza kits
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- Figure 14: FDM sales of shelf-stable pizza kits, at current and constant prices, 2000-05
- Pizza crust mix
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- Figure 15: FDM sales of pizza crust mix, at current and constant prices, 2000-05
Supply Structure
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- Companies and brands
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- Figure 16: Manufacturer FDM sales of meal kits in the U.S., 2003 and 2005
- Meal kits without meat
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- Figure 17: Manufacturer FDM brand sales of meal kits without meat in the U.S., 2003 and 2005
- Meal kits with meat
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- Figure 18: Manufacturer FDM brand sales of meal kits with meat in the U.S., 2003 and 2005
- Pizza sauce
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- Figure 19: Manufacturer FDM brand sales of pizza sauce in the U.S., 2003 and 2005
- Refrigerated pizza dough/crust
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- Figure 20: Manufacturer FDM brand sales of refrigerated pizza dough/crust in the U.S., 2003 and 2005
- Shelf-stable pizza kits
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- Figure 21: Manufacturer FDM brand sales of shelf-stable pizza kits in the U.S., 2003 and 2005
- Pizza crust mixes
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- Figure 22: Manufacturer FDM brand sales of pizza crust mixes in the U.S., 2003 and 2005
- Company profiles
- General Mills
- ConAgra
- Campbell’s Soup Company
- Unilever Bestfoods North America
- Del Monte Foods
- George Weston
- Spartan Foods of America
- J.M. Smucker
- Chelsea Milling Company
Advertising and Promotion
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- Introduction
- General Mills
- ConAgra
- Banquet
- Chef Boyardee
Retail Distribution
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- Introduction
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- Figure 23: U.S. FDM retail sales of meal kits, by channel, 2003 and 2005
- Supermarkets
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- Figure 24: U.S. sales of meal kits at supermarkets, at current and constant prices, 2000-05
- Mass merchandisers
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- Figure 25: U.S. sales of meal kits at mass merchandisers, at current and constant prices, 2000-05
- Wal-Mart Supercenters
The Consumer
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- Introduction
- Summary
- Usage of meat and fish extenders
- Incidence of usage
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- Figure 26: Household use of meat and fish extenders, January-September 2005
- Cohort analysis
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- Figure 27: Use of meat and fish extenders, by key user cohort groups, January-September 2005
- Frequency of usage
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- Figure 28: Number of packages of meat/fish extenders used in the household in the past 30 days, January-September 2005
- Usage of pizza-making components
- Ready-made pizza crust
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- Figure 29: Household use of ready-made pizza crust, January-September 2005
- Pizza sauce
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- Figure 30: Household use of pizza sauce, January-September 2005
- Incidence of purchasing non-refrigerated meal kits in last three months
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- Figure 31: Purchase of non-refrigerated meal kits n the past three months, by key demographics, March 2006
- Type of non-refrigerated meal kits purchased
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- Figure 32: Type of non-refrigerated meal kits purchased n the past three months, by gender, March 2006
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- Figure 33: Type of non-refrigerated meal kits purchased n the past three months, by household income, March 2006
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- Figure 34: Type of non-refrigerated meal kits purchased n the past three months, by presence of children, March 2006
- Shopping for prepared foods, now compared to two years ago
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- Figure 35: Purchase of fresh-prepared foods and meal kits compared to two years ago, by gender, March 2006
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- Figure 36: Purchase of fresh-prepared foods and meal kits compared to two years ago, by age, March 2006
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- Figure 37: Purchase of fresh-prepared foods and meal kits compared to two years ago, by household income, March 2006
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- Figure 38: Purchase of fresh-prepared foods and meal kits compared to two years ago, by race/Hispanic origin, March 2006
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- Figure 39: Purchase of fresh-prepared foods and meal kits compared to two years ago, by presence of children, March 2006
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- Figure 40: Purchase of fresh-prepared foods and meal kits compared to two years ago, by region, March 2006
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- Figure 41: Purchase of fresh-prepared foods and meal kits compared to two years ago, by urban status, March 2006
- Changing attitudes towards meal kits
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- Figure 42: Attitudes towards meal kits, 2002-06
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- Figure 43: Attitudes towards meal kits, by gender, March 2006
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- Figure 44: Attitudes towards meal kits, by age, March 2006
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- Figure 45: Attitudes towards meal kits, by race/Hispanic origin, March 2006
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- Figure 46: Attitudes towards meal kits, by region, March 2006
Future and Forecast
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- Future trends
- Competition continues to increase
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- Figure 47: New meal and meal component introductions, 2000-Q3 2005
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- Figure 48: Forecast of total U.S. sales of quick-service restaurants, at current and constant prices, 2005-10
- Number of non-family households is increasing
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- Figure 49: U.S. family and non-family households, 2000-10
- Growing Hispanic population influences eating habits and demands traditional ethnic products
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- Figure 50: U.S. population, by race and Hispanic origin, 2005 and 2010
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- Figure 51: Hispanic household—average annual household food expenditures, home and away, by all households and Hispanic households, 2003*
- Awareness of consumer diet concerns and the new dietary guidelines
- Market forecast
- Meal kits
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- Figure 52: Forecast of total U.S. FDM sales of meal kits, at current and constant prices, 2005-10
- Figure 53: Graph: Former and future U.S. FDM sales of meal kits, at current prices, 2000-10
- Meal kits requiring meat
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- Figure 54: Forecast of U.S. FDM sales of meal kits requiring meat, at current and constant prices, 2005-10
- Meal kits with meat
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- Figure 55: Forecast of U.S. FDM sales of meal kits with meat, at current and constant prices, 2005-10
- Pizza sauce
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- Figure 56: Forecast of U.S. FDM sales of pizza sauce, at current and constant prices, 2005-10
- Refrigerated pizza dough and crust
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- Figure 57: Forecast of U.S. FDM sales of refrigerated pizza dough and crust, at current and constant prices, 2005-10
- Shelf-stable pizza kits
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- Figure 58: Forecast of U.S. FDM sales of shelf-stable pizza kits, at current and constant prices, 2005-10
- Pizza crust mix
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- Figure 59: Forecast of U.S. FDM sales of pizza crust mix, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- General Mills: Betty Crocker Hamburger Helper Chili Cheese
- Safeway: Fettuccine Alfredo Chicken Dinner
- ConAgra: Banquet Homestyle Bakes, Beef Stew & Biscuits
- Aldi: Chef’s Cupboard Dinner Kit Chicken & Dumplings
Appendix: Simmons Cohorts
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- Figure 60: Married couples cohorts
- Figure 61: Single women cohorts
- Figure 62: Single men cohorts
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