Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Specialist themed trips
- Making the greying market comfortable
Summary of Key Report Findings
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- Massive potential
- Student market stands firm
- Internet – the perfect medium
- Stereotypes must be challenged
- Adventurous greys require comfort
- Catch them whilst they’re young
- The future
Market Factors
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- Economic factors
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2001-11
- Demographic factors
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- Figure 2: Trends in the age structure of the UK population, by gender, 2001-11
- Socio-economic population
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- Figure 3: Forecast adult population trends, by socio-economic group, 2001-11
- Lifestage
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- Figure 4: Forecast adult population trends, by lifestage, 2001-11
- Internet penetration
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- Figure 5: Internet penetration, by gender, age and socio-economic group, 2001-06
- Multiple holidays
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- Figure 6: Proportion of holidaymakers and number of holidays taken in the last 12 months, 2000-05
- Student population and funding
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- Figure 7: Total number of students in Further and Higher Education, 1990/91-2003/04
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- Figure 8: Value and number of student loans, 1994/95-2004/05
Market Size and Segmentation
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- Figure 9: RTW & backpacking estimated customers and potential customers, 2004-06
- Holiday background
- Total overseas holidays and expenditure
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- Figure 10: Overseas holidays and expenditure, at constant and current prices, 2001-06
- Destinations
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- Figure 11: Outbound holiday visits, by region visited, 2000-05
- Figure 12: UK holiday visits, by country of destination, 2000-04
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- Figure 13: UK holiday visits and nights, by country of destination and organisation, 2004
- Figure 14: UK holiday spending by country, of destination and organisation, 2004
- Duration
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- Figure 15: Short (1-3 nights) versus long holidays (4+ nights), by volume and value, 2001-06
- Organisation
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- Figure 16: Inclusive holidays versus independent holidays, by volume, 2001-06
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The Supply Structure
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- Travel intermediaries
- Ebookers.com
- Gold Medal Travel Group
- The Real Gap Experience
- Roundtheworldflights.com
- STA Travel
- Trailfinders Ltd
- Travel Nation
- Airline alliances
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- Figure 17: Airline alliances, 2005
- Oneworld
- SkyTeam
- Star Alliance
- Low-cost air networks
- Examples of RTW fares
The Consumer
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- Round-the-world trips
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- Figure 18: Experience of and attitudes towards round-the-world travel, February 2006
- Round-the-world trips by demographics
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- Figure 19: Experience of and attitudes towards round-the-world travel, by gender, age, socio-economic group, working and marital status, February 2006
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- Figure 20: Experience of and attitudes towards round-the-world travel, by region and ACORN group, February 2006
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- Figure 21: Experience of and attitudes towards round-the-world travel, by detailed lifestage group, February 2006
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- Figure 22: Experience of and attitudes towards round-the-world travel, by daily and Sunday newspaper readership, Internet usage, TV reception, supermarket usage and commercial TV viewing, February 2006
- Type of trips taken
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- Figure 23: Experiences of round-the-world trips, February 2006
- Backpacking trips
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- Figure 24: Experience of and attitudes towards backpacking, February 2006
- Backpacking trips by demographics
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- Figure 25: Backpacking trips taken, by gender, age, socio-economic group, working and marital status, February 2006
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- Figure 26: Backpacking trips taken, by region and ACORN group, February 2006
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- Figure 27: Backpacking trips taken, by detailed lifestage groups, February 2006
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- Figure 28: Backpacking trips taken, by daily and Sunday newspaper readership, Internet usage, TV reception, supermarket usage and commercial TV viewing, February 2006
- Type of trips taken
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- Figure 29: Types of backpacking trips taken, February 2006
- Combination of round-the-world and backpacking trips
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- Figure 30: Round-the-world travel, by backpacking trips taken, February 2006
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- Figure 31: Backpacking, by round-the-world trips taken, February 2006
The Consumer – Detailed Demographics
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- Types of RTW trips taken by demographics
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- Figure 32: Type of round-the-world trips taken, by gender, age, socio-economic group, working and marital status, February 2006
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- Figure 33: Type of round-the-world trips taken, by region and ACORN group, February 2006
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- Figure 34: Type of round-the-world trips taken, by detailed lifestage group, February 2006
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- Figure 35: Type of round-the-world trips taken, by daily and Sunday newspaper readership, Internet usage, TV reception, supermarket usage and commercial TV viewing, February 2006
- Types of backpacking trip by demographics
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- Figure 36: Types of backpacking trips taken, by gender, age, socio-economic group, working and marital status, February 2006
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- Figure 37: Types of backpacking trips taken, by region and ACORN group, February 2006
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- Figure 38: Types of backpacking trips taken, by detailed lifestage group, February 2006
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- Figure 39: Types of backpacking trips taken, by daily and Sunday newspaper readership, Internet usage, TV reception, supermarket usage and commercial TV viewing, February 2006
Consumer Attitudes and Targeting Opportunities
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- Attitudes towards round-the-world and backpacking trips
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- Figure 40: Experience of and attitudes towards round-the-world travel, February 2006
- Attitudes by experiences of round-the-world travel
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- Figure 41: Package-friendly attitudes, by experience of round-the-world travel, February 2006
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- Figure 42: Independent and Budget-minded attitudes, by experience of round-the-world travel, February 2006
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- Figure 43: Aspirational attitudes, by experience of round-the-world travel, February 2006
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- Figure 44: Negative attitudes, by experience of round-the-world travel, February 2006
- Attitudes by experiences of backpacking
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- Figure 45: Package-friendly attitudes, by experience of backpacking, February 2006
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- Figure 46: Independent and Budget-minded attitudes, by experience of backpacking, February 2006
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- Figure 47: Aspirational attitudes, by experience of backpacking, February 2006
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- Figure 48: Negative attitudes, by experience of backpacking, February 2006
- Targeting opportunities
- Aspirationals (44% of population or 21.4 million people)
- Budget-minded (25% of population or 11.8 million people)
- Comfort travellers (66% of population or 33.4 million people)
- Anti-backpacking (26% of population or 12.5 million people)
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Package-friendly attitudes by demographics
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- Figure 49: Package-friendly attitudes towards round-the-world and backpacking travel, by gender, age, socio-economic group, working and marital status, February 2006
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- Figure 50: Package-friendly attitudes towards round-the-world and backpacking travel, by region and ACORN group, February 2006
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- Figure 51: Package-friendly attitudes towards round-the-world and backpacking travel, by detailed lifestage group, February 2006
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- Figure 52: Package-friendly attitudes towards round-the-world and backpacking travel, by daily and Sunday newspaper readership, Internet usage, TV reception, supermarket usage and commercial TV viewing, February 2006
- Independent/Budget-minded
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- Figure 53: Independent and Budget-minded attitudes towards round-the-world and backpacking travel, by gender, age, socio-economic group, working and marital status, February 2006
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- Figure 54: Independent and Budget-minded attitudes towards round-the-world and backpacking travel, by region and ACORN group, February 2006
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- Figure 55: Independent and Budget-minded attitudes towards round-the-world and backpacking travel, by detailed lifestage group, February 2006
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- Figure 56: Independent and Budget-minded attitudes towards round-the-world and backpacking travel, by daily and Sunday newspaper readership, Internet usage, TV reception, supermarket usage and commercial TV viewing, February 2006
- Aspirational attitudes by demographics
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- Figure 57: Aspirational attitudes towards round-the-world and backpacking travel, by gender, age, socio-economic group, working and marital status, February 2006
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- Figure 58: Aspirational attitudes towards round-the-world and backpacking travel, by region and ACORN group, February 2006
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- Figure 59: Aspirational attitudes towards round-the-world and backpacking travel, by detailed lifestage group, February 2006
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- Figure 60: Aspirational attitudes towards round-the-world and backpacking travel, by daily and Sunday newspaper readership, Internet usage, TV reception, supermarket usage and commercial TV viewing, February 2006
- Negative attitudes by demographics
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- Figure 61: Negative attitudes towards round-the-world and backpacking travel, by gender, age, socio-economic group, working and marital status, February 2006
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- Figure 62: Negative attitudes towards round-the-world and backpacking travel, by region and ACORN group, February 2006
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- Figure 63: Negative attitudes towards round-the-world and backpacking travel, by detailed lifestage group, February 2006
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- Figure 64: Negative attitudes towards round-the-world and backpacking travel, by daily and Sunday newspaper readership, Internet usage, TV reception, supermarket usage and commercial TV viewing, February 2006
- Target groups by demographics
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- Figure 65: Target groups, by gender, age, socio-economic group, working and marital status, February 2006
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- Figure 66: Target groups, by region and ACORN group, February 2006
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- Figure 67: Target groups, by detailed lifestage group, February 2006
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- Figure 68: Target groups, by daily and Sunday newspaper readership, Internet usage, TV reception, supermarket usage and commercial TV viewing, February 2006
- Target groups by attitudes
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- Figure 69: Target groups, by attitudes towards RTW and backpacking travel, February 2006
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- Figure 70: Target groups, by experience of RTW travel, February 2006
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- Figure 71: Target groups, by type of backpacking travel, February 2006
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- Figure 72: Target groups, by experience of backpacking travel, February 2006
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- Figure 73: Target groups, by type of backpacking travel, February 2006
The Future
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- Expected growth in market
- Connect with techno travellers
- Grown-up gappers
- Continued consolidation and low-cost growth
Forecast
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- Scenario-based forecast
- Scenario 1
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- Figure 74: Forecast of RTW & backpacking target groups, Scenario 1, 2006 and 2011
- Scenario 2
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- Figure 75: Forecast of RTW & backpacking target groups, Scenario 2, 2006 and 2011
- Scenario 3
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- Figure 76: Forecast of backpacking target group, Scenario 3, 2006 and 2011
- Figure 77: Demographic breakdown of the target groups, February 2006
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