Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
Executive Summary
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- Introduction
- Population statistics
- The family and income effect
- Why, where and what are kids eating
- Family meal time
- Making food choices
- Healthy awareness
- Focus on the kid’s menu
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- Figure 1: Most frequently offered items on children’s menus, Q1-2005-Q1-2006
- Food and drink introductions for kids
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- Figure 2: Number of U.S. new food and drink product introductions targeted at children 17 and under, 2000-05
- Consumer survey highlights
The Demographic Landscape
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- Fewer teens, more kids through 2010
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- Figure 3: Number of children under 18, by age group, 2005-10
- Racial and ethnic composition of America’s children
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- Figure 4: Population, by age, race, and Hispanic origin, 2005
- Family structure and American children
- Children born to unmarried mothers
- Children and working poor families
The Three “W’s” of Eating
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- Why kids eat
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- Figure 5: Topline reasons why children say they eat and why parents think they eat, November 2003
- When kids eat
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- Figure 6: Where children say they eat, November 2003
- Where kids purchase meals and snacks
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- Figure 7: Where children say they purchase meals and snacks and what parents perceive, November 2003
- The meal occasion
- The changing dynamics of children’s meal patterns
- The family meal occasion
- The impact of eating as a family
- The family meal occasion impacts more than just nutritional choice
Food Choice Factors
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- The parental role in food choice
- Older children and food choices
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- Figure 8: Factors adolescents view as influential to their food choices*, August 1999
- Food cost and quality of choices
The Quest for Healthy Eating
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- Teens and health consciousness
- Motivating better choices
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- Figure 9: Perceived barriers to healthful food choices and suggestions for making it easier for adolescents to choose healthier options, August 1999
- Tween and teen purchasing power
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- Figure 10: Where children spend their disposable income, 2003
- Influencing teen and tween purchases
What’s On The Kid’s Menu?
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- Children and the menu
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- Figure 11: Most frequently offered items on children’s menus, Q1 2005-Q1 2006
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- Figure 12: Leading preparation methods on children’s menus, Q1 2005-Q1 2006
- Menu listings
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- Figure 13: Most frequently offered menu items on QSR menus, Q4 2005
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- Figure 14: Most frequently offered menu items on qsr menus, the top three price ranges, Q4 2005
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- Figure 15: Most frequently offered menu items on fast casual menus, the top three price ranges, Q4 2005
New products targeting kids and teens
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- Food and beverage products that appeal to kids
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- Figure 16: Number of U.S. new food and drink product introductions targeted at children 17 and under, 2001-05
- Figure 17: Graph: New food and drink product launches in the U.S. targeted at children 17 and under, by category, 2000-05
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- Figure 18: New food and drink product launches targeted at children 17 and under, by top 10 countries, 2000-05
- Figure 19: New product launches targeted at children 17 and under, by category and country, 2000-05
The Consumer
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- Introduction
- Commentary on the results of this consumer survey
- Children, teens and the grocery shopping experience
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- Figure 20: Frequency of 6-17 year olds going grocery shopping with their mom/dad or other family member, March 2006
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- Figure 21: Frequency of 6-17 year olds going grocery shopping with mom/dad or other family member, by gender, March 2006
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- Figure 22: Frequency of 6-17 year olds going grocery shopping with mom/dad or other family member, by age, March 2006
- Making active choices while at the store
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- Figure 23: Frequency of 6-17 year olds helping to choose the food on grocery shopping trips, by gender, March 2006
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- Figure 24: Frequency of 6-17 year olds helping to choose the food on grocery shopping trips, March 2006
- Special treats not on the list
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- Figure 25: Frequency with which parents buy 6-17 year olds a special treat when they go grocery shopping, by age, March 2006
- Permission to try new foods
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- Figure 26: Frequency with which parents allow 6-17 year olds to try new foods when they ask, by age, March 2006
- The “at home” meal occasion
- Frequency of dining at home with the family
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- Figure 27: Frequency of kids and teens (6-17) eating at home at the table with family, March 2006
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- Figure 28: Frequency of children and teens (6-17) eating at home at the table with family, by age, March 2006
- Preparing meals at home
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- Figure 29: Children and teens (6-17) that prepare their own meals at home, by gender, March 2006
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- Figure 30: Children and teens (6-17) that prepare their own meals at home, by age, March 2006
- Method of food preparation
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- Figure 31: Meal preparation methods used by children and teens (6-17) who prepare meals at home, March 2006
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- Figure 32: Meal preparation methods used by children who prepare meals at home, by age, March 2006
- Eating locations
- Eating in the car
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- Figure 33: Frequency of 6-17 year olds eating in a car, per week, by age, March 2006
- Frequency of eating at a practice game or after school activity
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- Figure 34: Frequency of 6-17 year olds eating at a practice game or after-school activity, by age March 2006
- Eating at a friend’s house
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- Figure 35: Frequency of 6-17 year olds eating at a friend’s house, by age March 2006
- Frequency of restaurant eating
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- Figure 36: Frequency of 6-17 year olds eating at a restaurant, by age, March 2006
- Attitudes towards the school meal occasion
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- Figure 37: Ways of making or getting school lunch, by gender, March 2006
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- Figure 38: Ways of making or getting school lunch, by age, March 2006
- Snacking
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- Figure 39: Amount of money children/teens (6-17) estimate they spent on snacks in the past week, by gender, March 2006
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- Figure 40: Amount of money children/teens (6-17) estimate they spent on snacks in the past week, by age, March 2006
- Vending machines and the school location
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- Figure 41: Children’s report on contents of vending machines in their school(s), Fall 2005
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- Figure 42: Children’s report on contents of vending machines in their school(s), by race/ethnicity, Fall 2005
- Teen attitudes toward eating
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- Figure 43: Teens attitudes toward eating, January-September 2005
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- Figure 44: Teens attitudes toward eating, by gender, January-September 2005
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- Figure 45: Teens attitudes toward eating, by age January-September 2005
- Teen eating locations
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- Figure 46: Teens incidence of eating at family style and fast food restaurants, by gender, January-September 2005
- Frequency of family style or steak house eating
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- Figure 47: Teens frequency of eating at family style and steakhouse restaurants, by age, January-September 2005
- Family style or steak house dining out by day part
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- Figure 48: Teens meal eaten at family style and steakhouse restaurants, by gender, January-September 2005
- Preferred family style or steak house restaurant
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- Figure 49: Family style/steak house restaurants most frequented by teens, January-September 2005
- Fast food dining out by day part
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- Figure 50: Teens meal eaten fast food restaurants, by gender, January-September 2005
- Preferred fast food restaurants
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- Figure 51: Fast food/drive-through restaurants most frequented by teens, January-September 2005
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- Figure 52: Fast food/drive-through restaurants most frequented by teens, by race/ethnicity, January-September 2005
- Children’s eating locations
- Frequency of family style and steak house eating
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- Figure 53: Children’s frequency of eating at family style and steak house restaurants, January-September 2005
- Preferred family style or steak house restaurant
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- Figure 54: Preferred family style eating locations of children, January-September 2005
- Family style or steak house dining out by day part
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- Figure 55: Children’s type of meal eaten at family style/steakhouse restaurants, by gender, January-September 2005
- Fast food restaurant attendance
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- Figure 56: Children’s incidence of eating at fast food restaurants, January-September 2005
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- Figure 57: Children’s frequency of eating at fast food restaurants, by race/ethnicity, January-September 2005
- Preferred fast food restaurants
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- Figure 58: Fast food restaurants children have eaten at, January-September 2005
- Kid’s favorite fast food restaurants
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- Figure 59: Favorite fast food restaurants children have eaten at, by race/ethnicity, January-September 2005
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- Figure 60: Children’s reasons for choosing/eating at a favorite fast food restaurant, January-September 2005
Future Trends
Appendix: Trade Associations
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