Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Lifestage and Special Groups
- ACORN
- Abbreviations
Premier Insight
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- Expense and flagging attendances
- Rejuvenating movies
- Addressing the antisocial elements
- Encouraging repeat visits
- Encouraging the golden oldies
- Cinemas for kids
- Review sections on cinema websites
Summary of Key Report Findings
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- Rollercoaster admissions
- The blockbuster bonanza
- Tickets and popcorn
- Screen and screen and screen
- And then there were three
- Film posters, trailers and two-for-ones
- Going to the pictures
- Positive attitudes
- Will technology make or break cinema?
Market Factors
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- Demographic factors
- The implications of an ageing population
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- Figure 1: Trends in the age structure of the UK population, by gender, 2001-11
- More ABs good news for the big screen
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- Figure 2: Forecast adult population trends, by socio-economic group, 2001-11
- Biggest increase in the grey market
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- Figure 3: Forecast adult population trends, by lifestage, 2001-11
- Is there money to spend?
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- Figure 4: Trends in personal disposable income and consumer expenditure, 2001-11
- Must-see movies
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- Figure 5: Top ten films in the UK, 2004 and 2005
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- Figure 6: Top 20 films at the UK box office, January 2006
- Figure 7: The British Film Institute ultimate chart
- The DVD conundrum
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- Figure 8: The pre-recorded VHS video and DVD retail and rental market, by value and volume, 2001-05
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- Figure 9: Watching movies on a weekday, by other weekday activities, September 2005
- Figure 10: Watching movies on a weekend day, by other weekend day activities, September 2005
- A weekend thing
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- Figure 11: Box office, by the day of the week, 2004
- Cinema at home
Market Size and Trends
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- Figure 12: UK cinema market, 2001-06
- Screen numbers continue to rise
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- Figure 13: Trends in UK cinema site and screen numbers, 2000-05
- Big finish to the year in 2005
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- Figure 14: UK cinema monthly admissions, 2001-05
- London has the most screens
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- Figure 15: Trends in cinema screens, by region, 2001-05
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- Figure 16: Trends in cinema admissions, by region, 2001-05
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- Figure 17: Trends in cinema admissions per screen, by region, 2005
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Market Segmentation
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- Figure 18: UK cinema revenue breakdown, 2001-06
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- Figure 19: Cinema advertising revenue*, 2001-05
- The might of the multiplex
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- Figure 20: Trends in UK cinema screens, by type, 1986-2005
- Figure 21: The UK multiplex sector, 1999-2005
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- Figure 22: The non-multiplex cinema sector, 1999-2005
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The Supply Structure
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- Figure 23: Cinema operators in the UK, by number of sites and screens, December 2005
- The major circuits
- Odeon (including UCI)
- Cineworld
- Vue
- Other circuits
- Showcase Cinemas
- Ward Anderson
- Apollo Cinemas
- Picturehouse
- Reeltime Cinemas
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Marketing, Advertising and Promotion
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- Figure 24: Type of media expenditure, by UK film distributors and cinema exhibitors, 2005
- The price of a hit
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- Figure 25: Type of media expenditure, by highest-spending UK distributors, 2005
- Cinema spending fractional
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- Figure 26: Type of media expenditure, by highest-spending UK cinema exhibitors, 2005
- Eat Cinema
- Campaigns
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The Consumer
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- Youth attendance
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- Figure 27: Cinema visiting by youths aged 7-14-years-old, 2005
- Love the cinema but not the adverts
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- Figure 28: Agreement with attitudes towards cinemas by children aged 7-14-years-old, by demographic sub-group, 2005
- Two thirds of UK adults are cinema-goers
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- Figure 29: Frequency of visits to cinema, 1996-2005
- Who goes?
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- Figure 30: Frequency of cinema visits, by gender, age, socio-economic group and working status, December 2005
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- Figure 31: Frequency of cinema visit, by detailed lifestage groups, December 2005
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- Figure 32: Frequency of cinema visits, by region, area and ACORN categories, December 2005
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- Figure 33: Frequency of cinema visit, by daily and Sunday newspaper readership, daily Internet usage, TV reception, supermarket usage and commercial TV viewing, December 2005
- Odeon the most popular cinema
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- Figure 34: Cinemas visited in the past 12 months, 2004 and 2005
- Other cinemas visited
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- Figure 35: Cinema brands visited, by other brands, December 2005
- Multiplex visitors tend to go more often
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- Figure 36: Cinema brands visited, by frequency of cinema visit, December 2005
- Hollywood blockbusters more popular than British films
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- Figure 37: Cinema brands visited, by what people look for in a film, December 2005
- Profile of cinema visitors
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- Figure 38: Profile of cinema-goers, by most popular brands, by gender, age, socio-economic group and working status, December 2005
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- Figure 39: Profile of cinema-goers, by most popular brands, by detailed lifestage groups, December 2005
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- Figure 40: Profile of cinema-goers, by most popular brands, by region, area and ACORN categories, December 2005
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- Figure 41: Profile of cinema-goers, by most popular brands, daily and Sunday newspaper readership, daily Internet usage, TV reception, supermarket usage and commercial TV viewing, December 2005
Consumer Attitudes and Targeting Opportunities
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- Figure 42: Attitudes towards visiting the cinema, December 2005
- Frequent visitors prefer modern multiplexes
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- Figure 43: Attitudes towards cinema, by frequency of visit, December 2005
- Cineworld visitors most likely to find tickets expensive
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- Figure 44: Attitudes towards visiting the cinema, by cinemas visited, December 2005
- Brand loyalty low among best customers
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- Figure 45: Number of cinemas visited, by cinema brand, December 2005
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- Figure 46: Number of cinemas visited, by frequency of visit, December 2005
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- Figure 47: Number of cinemas visited, by attitudes towards cinema, December 2005
- Targeting opportunities
- Turn Up and Pay (33% of the sample or 16.4 million adults aged 15+)
- Partial Planners (28% of the sample or 13.9 million adults aged 15+)
- DVD Die-hards (15% of the sample or 7.5 million adults aged 15+)
- The Opinion-less (23% of the sample or 11.5 million adults aged 15+)
- Cinema target groups by demographic analysis
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- Figure 48: Cinema target groups, by gender, age, socio-economic group and working status, December 2005
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- Figure 49: Cinema target groups, by detailed lifestage groups, December 2005
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- Figure 50: Cinema target groups, by region, area and ACORN categories, December 2005
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- Figure 51: Cinema target groups, by daily and Sunday newspaper readership, daily Internet usage, TV reception, supermarket usage and commercial TV viewing, December 2005
- Cinema target groups by frequency of visit
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- Figure 52: Cinema target groups, by frequency of visiting, December 2005
- Cinema target groups by cinema brand visited
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- Figure 53: Cinema target groups, by other cinemas visited, December 2005
- Cinema target groups by attitudes towards cinema
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- Figure 54: Cinema target groups, by attitudes towards the cinema, December 2005
- Optimum target groups
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- Figure 55: Optimum target groups, by most popular cinema brands, December 2005
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Consumer Attitudes and Targeting Opportunities: Detailed Demographics
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- Most popular attitudes towards cinemas
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- Figure 56: Most popular attitudes towards cinemas, by gender, age, socio-economic group and working status, December 2005
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- Figure 57: Most popular attitudes towards cinemas, by detailed lifestage groups, December 2005
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- Figure 58: Most popular attitudes towards cinemas, by region, area and ACORN categories, December 2005
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- Figure 59: Most popular attitudes towards cinemas, by daily and Sunday newspaper readership, daily Internet usage, TV reception, supermarket usage and commercial TV viewing, December 2005
- Next most popular attitudes towards cinemas
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- Figure 60: Next most popular attitudes towards cinemas, by gender, age, socio-economic group and working status, December 2005
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- Figure 61: Next most popular attitudes towards cinemas, by detailed lifestage groups, December 2005
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- Figure 62: Next most popular attitudes towards cinemas, by region, area and ACORN categories, December 2005
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- Figure 63: Next most popular attitudes towards cinemas, daily and Sunday newspaper readership, daily Internet usage, TV reception, supermarket usage and commercial TV viewing, December 2005
The Future
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- Blockbusters for 2006
- The calm after the storm
- Greater elasticity for release schedules
- Beating the pirates
- Extending the product mix
- The impact of digital screens
Forecast
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- Figure 64: Forecast for the UK cinema market, 2006-11
- Factors used in the forecast
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