Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market sales challenged by heightened competition
- Americans’ time limitations set platform for growth
- Meal preparation influenced by demographic factors
- Multi-serve frozen entrées fuel market growth during 2003-05
- Two leading suppliers support frozen meals market
- In-store promotions are key to bringing consumers to the freezer section
- Supermarkets have a grip on distribution
- Consumer findings reveal market opportunities
- Forecast: inflation-adjusted sales will decrease through 2010
Market Drivers
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- Americans more time-pressed than ever
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- Figure 1: Hours worked vs per capita frozen meal consumption in the U.S., 1992-2006
- Majority of meals are still eaten at home
- Time is of the essence in meals prepared at home
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- Figure 2: Time and cooking from scratch, April 2005
- Cooking and meal preparation influenced by demographic factors
- Size of household impacts need for value-added meal solutions
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- Figure 3: Average size of household, 1995-2005
- Ethnicity relates to importance of family dining and flavor trends
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- Figure 4: U.S. population, by race and Hispanic origin, 2000-10
- Competition from other channels challenges frozen meals market
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- Figure 5: Convenience food purchases, February 2006
- Alternative products—increased offerings in shelf-stable, freezer & refrigerated sections
- In-store delis—increased sales of prepared meals
- Restaurants—increased carryout and drive-thru
- Health and diet influence market
- Government influences
- Going natural or organic
Market Size and Trends
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- Market size
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- Figure 6: U.S. sales of frozen meals, at current and constant prices, 2000-05
- Figure 7: Graph: U.S. sales of frozen meals, at current and constant prices, 2000-05
- Wal-Mart estimate
- Market trends
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- Figure 8: Number of new frozen meals released, 2000-06
- Flavor and health
- Natural food stores
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- Figure 9: Total U.S. sales of frozen meals in natural food stores segmented by type of
Market Segmentation
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- Overview
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- Figure 10: FDM sales of frozen meals segmented by product type, 2003 and 2005
- Figure 11: Graph: FDM sales of frozen meals segmented by product type, 2003 and 2005
- Single-serve frozen entrées/dinners
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- Figure 12: FDM sales of single-serve frozen entrées, at current and constant prices, 2000-05
- Multi-serve frozen entrées/dinners
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- Figure 13: FDM sales of multi-serve frozen entrées, at current and constant prices, 2000-05
- Frozen pot pies
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- Figure 14: FDM sales of frozen pot pies, at current and constant prices, 2000-05
Supply Structure
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- Overview
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- Figure 15: FDM manufacturer sales of frozen meals in the U.S., 2003 and 2005
- Brand sales by segment
- Single-serve frozen entrées/dinners
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- Figure 16: FDM manufacturer brand sales of single-serve frozen entrées in the U.S., 2003 and 2005
- Multi-serve frozen entrées/dinners
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- Figure 17: FDM manufacturer brand sales of multi-serve frozen entrées in the U.S., 2003 and 2005
- Frozen pot pies
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- Figure 18: FDM manufacturer brand sales of frozen pot pies in the U.S., 2003 and 2005
- Companies and brands
- Nestlé USA
- ConAgra
- Heinz Foods
- Pinnacle Foods Group
- Luigino’s Inc.
- Private label products
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- Figure 19: FDM sales of private label frozen meals segmented by type of product, 2003 and 2005
Advertising and Promotion
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- Introduction
- Companies & brands
- Nestlé USA
- ConAgra
- H.J. Heinz Company
- Unilever
Retail Distribution
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- Introduction
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- Figure 20: U.S. retail sales of frozen meals, by channel, 2003 and 2005
- Supermarkets
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- Figure 21: FDM sales of frozen meals at supermarkets, at current and constant prices, 2000-05
The Consumer
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- Introduction
- Household consumption of frozen meals
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- Figure 22: Household consumption of frozen meals, 2002-05
- Cross-tabulation of frozen dinner and main course consumption
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- Figure 23: Household consumption of frozen meals, cross-tabulation of complete dinner and
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- Figure 24: Household consumption of frozen meals, by age, May 2004-May 2005
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- Figure 25: Household consumption of frozen meals, by race/ethnicity, May 2004-May 2005
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- Figure 26: Household consumption of frozen meals, by size of household, May 2004-May 2005
- Brands of frozen complete dinners consumed
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- Figure 27: Household consumption of frozen meals, by brand, May 2004-May 2005
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- Figure 28: Household consumption of frozen meals, by brand, by age, May 2004-May 2005
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- Figure 29: Household consumption of frozen meals, by brand, by ethnicity/race, May 2004-May 2005
- Brands of frozen main courses consumed
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- Figure 30: Household consumption of frozen main courses, by brand, May 2004-May 2005
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- Figure 31: Household consumption of frozen main courses, by brand, by age, May 2004-May 2005
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- Figure 32: Household consumption of frozen main courses, by brand, by ethnicity/race,
- Frequency of frozen meal consumption
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- Figure 33: Frequency of frozen meal consumption, May 2004-May 2005
- Frozen complete dinners
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- Figure 34: Frequency of frozen complete dinner consumption, by race/ethnicity, May 2004-May 2005
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- Figure 35: Frequency of frozen complete dinner consumption, by age, May 2004-May 2005
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- Figure 36: Frequency of frozen complete dinner consumption, by household size, May 2004-May 2005
- Frozen main courses
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- Figure 37: Frequency of frozen main course consumption, by race/ethnicity, May 2004-May 2005
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- Figure 38: Frequency of frozen main course consumption, by household size, May 2004-May 2005
- Alternative convenience food purchases for frozen meals
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- Figure 39: Types of convenience food purchased, February 2006
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- Figure 40: Types of convenience food purchased, by gender, February 2006
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- Figure 41: Types of convenience food purchased, by age, February 2006
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- Figure 42: Types of convenience food purchased, by household income, February 2006
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- Figure 43: Types of convenience food purchased, by presence of children, February 2006
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- Figure 44: Types of convenience food purchased, by marital status, February 2006
- Factors that influence the purchase of frozen meals
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- Figure 45: Factors influencing purchase of frozen meals from the supermarket, February 2006
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- Figure 46: Factors influencing purchase of frozen meals from the supermarket, by gender, February 2006
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- Figure 47: Factors influencing purchase of frozen meals from the supermarket, by age, February 2006
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- Figure 48: Factors influencing purchase of frozen meals from the supermarket, by household
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- Figure 49: Factors influencing purchase of frozen meals from the supermarket, by presence of children, February 2006
- Attitudes towards frozen meals
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- Figure 50: Attitudes towards frozen meals, February 2006
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- Figure 51: Attitudes towards frozen meals, by age, February 2006
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- Figure 52: Attitudes towards frozen meals, by presence of children, February 2006
- Summary
Future and Forecast
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- Future trends
- Americans’ demand for convenience foods continues to grow
- Positive future trends as a result of the convenience demand
- Challenges for the market as a result of demands for convenience
- Driving growth by targeting demographics
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- Figure 53: U.S. population, by age, 2005-10
- Ethnic-inspired
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- Figure 54: U.S. population by race and Hispanic origin, 2005-10
- Market forecast
- Frozen meals
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- Figure 55: Forecast of total U.S. sales of frozen meals, at current and constant prices, 2005-10
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- Figure 56: Graph: Forecast of total U.S. sales of frozen meals, at current and constant prices, 2005-10
- Single-serve frozen entrées
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- Figure 57: Forecast of U.S. FDM sales of single-serve frozen entrées, at current and constant prices,
- Multi-serve frozen entrées
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- Figure 58: Forecast of U.S. FDM sales of multi-serve frozen entrées, at current and constant prices,
- Frozen pot pies
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- Figure 59: Forecast of U.S. FDM sales of frozen pot pies, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
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- New product briefs
- Healthy Choice Flavor Adventures
- Wegman’s Cheese Lasagna
- Weight Watchers Chicken Enchiladas Monterey
- Swanson Hungry-Man Sports Grill Beef Quesadilla with Potato Skins
- Safeway Black Peppered Chicken
- Campbell’s Mexican Style Lasagna with Meat
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