Table of Contents
Introduction
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- Definitions
- Carbonates
- Bottled water
- Juice and juice drinks
- Consumer research
- Abbreviations
Executive Summary
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- France
- Steady growth
- Declining alcohol consumption benefits soft drinks
- Bottled water takes the lion’s share of volume sales
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- Figure 1: Indexed French volume and value sales of soft drinks, by sector, 2000-05
- Fading of sectoral boundaries
- Retail dominance
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- Figure 2: French volume and value sales of soft drinks, by distribution channel, 2005
- Size matters in soft drinks shares
- New product development in key position
- Age dictates soft drinks choices
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- Figure 3: Preferred soft drinks, by age, 2005
- Further growth expected
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- Figure 4: Forecast indexed French volume and value sales of soft drinks, by sector, 2005-10
- Germany
- Trend towards healthier lifestyles shapes and boosts sales
- While volume sales climb, market value remains static
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- Figure 5: Indexed German volume and value sales of soft drinks, by sector, 2000-05
- Retail sales gain further ground
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- Figure 6: German volume and value sales of soft drinks, by distribution channel, 2005
- Aldi own-labels challenge leaders Coca-Cola, Gerolsteiner and Eckes-Granini
- New products provide added health benefits
- Different drinks appeal to different age groups
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- Figure 7: Preferred soft drinks, by age, 2005
- Volume sales to accelerate
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- Figure 8: Forecast indexed German volume and value sales of soft drinks, by sector, 2005-10
- Italy
- Sales return to growth after a dip in 2004
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- Figure 9: Indexed Italian volume and value sales of soft drinks, by sector, 2000-05
- Highest per capita consumption in the world makes bottled water largest sector
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- Figure 10: Annual Italian per capita volume consumption of soft drinks, by type, 2000-05
- All sectors move towards healthier products
- Retail loses market share to Horeca
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- Figure 11: Italian volume and value sales of soft drinks, by distribution channel, 2005
- Italy v world
- Functionality and portability characterise new product launches
- Further growth potential
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- Figure 12: Forecast indexed Italian volume and value sales of soft drinks, by sector, 2005-10
- Spain
- Dynamic growth in an increasingly health-conscious market
- Bottled water is the largest sector
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- Figure 13: Indexed Spanish volume and value sales of soft drinks, by sector, 2000-05
- Colas lead the carbonates sector
- Retail dominance
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- Figure 14: Spanish volume and value sales of soft drinks, by distribution channel, 2005
- Local players challenge big multinationals
- Health, functionality and premiumisation are buzz words in new launches
- Spaniards are keen carbonates drinkers
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- Figure 15: Preferred soft drinks, by age, 2005
- Further growth in sight
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- Figure 16: Forecast indexed Spanish volume and value sales of soft drinks, by sector, 2005-10
- UK
- Health is a prime driver of demand
- Premiumisation is a common factor
- Overall growth is slowing
- NPD also reflects concern for health
- Ad spend shifts away from carbonates
- Avoidance of alcohol accounts for growing number of consumers
- Demographic trends favour further segmentation
Market Drivers
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- Cola and fruit juice have a younger consumer base than bottled water
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- Figure 17: Total population, by age, by country, 2005
- Rising consumer expenditure supports sales of value-added products
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- Figure 18: Consumer expenditure, at current prices, by country, 2000-05
- Increasing employment generates growth
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- Figure 19: Total in employment, by country, 2000-05
Market Size and Trends
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- Germany is by far the largest market for soft drinks in Europe
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- Figure 20: Volume sales of soft drinks, by country, 2000-05
- Figure 21: Volume sales of soft drinks, % share by country, 2005
- Underdeveloped Spanish market sees strongest volume growth
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- Figure 22: Indexed volume sales of soft drinks, by country, 2000-05
- Germany generates 44% of value sales…
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- Figure 23: Value sales of soft drinks, at current prices, by country, 2000-05
- Figure 24: Value sales of soft drinks, % share by country, 2005
- …but has been on a downward trend since 2003
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- Figure 25: Indexed value sales of soft drinks, at current prices, by country, 2000-05
- UK lags behind in volume consumption in per capita terms
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- Figure 26: Annual per capita volume consumption of soft drinks, by country, 2000-05
- German per capita expenditure double the European average
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- Figure 27: Annual per capita expenditure on soft drinks, by country, 2000-05
Market Segmentation
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- Bottled water takes the largest share elsewhere, but UK consumers prefer carbonates
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- Figure 28: Volume sales of soft drinks, by sector, by country, 2005
- Figure 29: Volume sales of soft drinks, % share by sector, by country, 2005
- Carbonates take the biggest value share
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- Figure 30: Value sales of soft drinks, by sector, by country, 2005
- Figure 31: Value sales of soft drinks, % share by sector, by country, 2005
Distribution
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- Retail outlets account for 80% of volume sales
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- Figure 32: Volume sales of soft drinks, by distribution channel, by country, 2005
- Figure 33: Volume sales of soft drinks, % share by distribution channel, by country, 2005
- Carbonates
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- Figure 34: Volume sales of carbonates, by distribution channel, by country, 2005
- Figure 35: Volume sales of carbonates, % share by distribution channel, by country, 2005
- Bottled water
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- Figure 36: Volume sales of bottled water, by distribution channel, by country, 2005
- Figure 37: Volume sales of bottled water, % share by distribution channel, by country, 2005
- Juice and juice drinks
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- Figure 38: Volume sales of juice and juice drinks, by distribution channel, by country, 2005
- Figure 39: Volume sales of juice and juice drinks, % share by distribution channel, by country, 2005
The Supply Structure
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- Carbonates is the most concentrated soft drinks sector…
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- Figure 40: Brands’ volume sales of carbonates, by country, 2005
- Figure 41: % share of leading brand in volume sales of carbonates, by country, 2005
- …while sales of bottled water and juice are highly fragmented
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- Figure 42: Brands’ volume sales of bottled water, by country, 2005
- Figure 43: % share of leading brand in volume sales of bottled water, by country, 2005
- Figure 44: Brands’ volume sales of juice and juice drinks, by country, 2005
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- Figure 45: % share of leading brand in volume sales of juice and juice drinks, by country, 2005
The Consumer – Soft Drinks
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- Figure 46: Penetration and frequency of consumption of soft drinks, by type, by country, 2005
- Women prefer bottled water and juice
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- Figure 47: Penetration of soft drinks among women, by type, by country, 2005
- Men are more likely than women to drink cola carbonates
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- Figure 48: Penetration of soft drinks among men, by type, by country, 2005
- Spaniards are frequent carbonates drinkers
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- Figure 49: Frequency of drinking cola carbonates, by country, 2005
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- Figure 50: Frequency of drinking non-cola carbonates, by country, 2005
- Best potential to increase volume consumption of bottled water in GB
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- Figure 51: Frequency of drinking bottled mineral water, by country, 2005
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- Figure 52: Frequency of drinking flavoured water, by country, 2005
- French and Germans are the most likely to drink juice on a daily basis
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- Figure 53: Frequency of drinking fruit and vegetable juice, by country, 2005
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Prospects
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- France
- More growth in carbonates
- Bottled water benefits from good health credentials, but needs to target young consumers better
- Increasing commodisation in juice and juice drinks
- Germany
- Taste, health and convenience
- Own-labels to peak, but competition remains hard
- New EU regulations
- New deposit regulations will produce further swings
- Health and lifestyle positioning to have greatest appeal
- Italy
- Carbonates have to address needs of ageing population
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- Figure 54: Projections in Italian population, by age, 2006-10
- Mature bottled water sector still inspired
- Expanding consumption through snacking
- Great potential in juice and juice drinks
- Spain
- Bottled water will continue to boom
- Continued pressure on carbonates prices
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- Figure 55: Projections in Spanish population, by age, 2006-10
- Quality juices
- UK
- Implications of demographic trends
- Expenditure set to rise
- Health and well-being will remain important
- Alcohol consumption set to follow downward trend
- On-trade sales will continue to drive growth
Forecast
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- Germany and the UK are forecast to see the best growth
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- Figure 56: Forecast volume sales of soft drinks, by country, 2005-10
- Figure 57: Forecast volume sales of soft drinks, % share by country, 2010
- Figure 58: Forecast value sales of soft drinks, at current prices, by country, 2005-10
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- Figure 59: Forecast value sales of soft drinks, % share by country, 2010
- Carbonates
- The mature carbonates sector will see the smallest increase
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- Figure 60: Forecast volume sales of carbonates, by country, 2005-10
- Figure 61: Forecast value sales of carbonates, at current prices, by country, 2005-10
- Bottled water
- The underdeveloped UK market will record the most dynamic growth
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- Figure 62: Forecast volume sales of bottled water, by country, 2005-10
- Figure 63: Forecast value sales of bottled water, at current prices, by country, 2005-10
- Juice and juice drinks
- Germany set to remain by far the biggest juice drinking nation
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- Figure 64: Forecast volume sales of juice and juice drinks, by country, 2005-10
- Figure 65: Forecast value sales of juice and juice drinks, at current prices, by country, 2005-10
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