Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Salty snacks market growing at a modest pace
- Focus on nutrition, taste and convenience
- Frito-Lay dominates the market
- Ad spending on the rise
- Supermarkets lead sales but face stiff competition from other channels
- The salty snack consumer
- Future of the salty snacks market
Market Drivers
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- Healthier eating and low-carb diet trends
- Ingredient changes to match dietary preferences
- Sizing and portion control
- Natural and organic focus
- Childhood obesity scare leads to restrictions on vending and advertising
- Population increase in older consumers may pose a hurdle
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- Figure 1: U.S. population, by age, 2005 and 2010
Market Size and Trends
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- Market size
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- Figure 2: Total U.S. sales of salty snacks, at current and constant prices, 2000-05
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- Figure 3: Total U.S. sales of salty snacks, at current and constant prices, 2000-05
- Market trends
- High level of product innovation
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- Figure 2: New product introductions for salty snacks in the U.S., 2000-05
- Flavor
- Texture
- Packaging
Market Segmentation
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- Overview
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- Figure 3: U.S. sales of salty snacks, segmented by type, 2003 and 2005
- Figure 4: Graph: U.S. sales of salty snacks, segmented by type, 2005
- Potato chips
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- Figure 5: Sales of potato chips, at current and constant prices, 2000-05
- Tortilla chips
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- Figure 6: Sales of tortilla chips, at current and constant prices, 2000-05
- Snack nuts and seeds
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- Figure 7: Sales of snack nuts and seeds, at current and constant prices, 2000-05
- Popcorn
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- Figure 8: Sales of popcorn, at current and constant prices, 2000-05
- Pretzels
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- Figure 9: Sales of pretzels, at current and constant prices, 2000-05
- Cheese snacks
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- Figure 10: Sales of cheese snacks, at current and constant prices, 2000-05
- Corn snacks
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- Figure 11: Sales of corn snacks, at current and constant prices, 2000-05
- Other salty snacks
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- Figure 12: Sales of other salty snacks, at current and constant prices, 2000-05
Supply Structure
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- Company and brand sales—FDM
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- Figure 13: FDM sales of salty snacks in the U.S., by manufacturer, 2003 and 2005
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- Figure 14: Graph: FDM sales of salty snacks in the U.S., by manufacturer, 2005
- Potato chips
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- Figure 15: FDM sales of potato chips in the U.S., by manufacturer and brand, 2003 and 2005
- Tortilla chips
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- Figure 16: FDM sales of tortilla chips in the U.S., by manufacturer and brand, 2003 and 2005
- Snack nuts and seeds
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- Figure 17: FDM sales of snack nuts and seeds in the U.S., by manufacturer and brand, 2003 and 2005
- Popcorn
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- Figure 18: FDM sales of popcorn in the U.S., by manufacturer and brand, 2003 and 2005
- Pretzels
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- Figure 19: FDM sales of pretzels in the U.S., by manufacturer and brand, 2003 and 2005
- Cheese snacks
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- Figure 20: FDM sales of cheese snacks in the U.S., by manufacturer and brand, 2003 and 2005
- Corn snacks
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- Figure 21: FDM sales of corn snacks in the U.S., by manufacturer and brand, 2003 and 2005
- All other salty snacks
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- Figure 22: FDM sales of all other salty snacks in the U.S., by manufacturer and brand, 2003 and 2005
- Major manufacturer and brand profiles
- PepsiCo (Frito-Lay)
- Kraft
- General Mills, Inc.
- Procter & Gamble
- Other suppliers
- Mission Foods
- Snyder’s of Hanover
- Utz Quality Foods
- Wise Foods Inc.
Advertising and Promotion
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- Overview
- Companies & brands
- PepsiCo, Inc.
- Kraft Foods, Inc.
- General Mills, Inc.
- Procter & Gamble
- ConAgra
Retail Distribution
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- Introduction
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- Figure 23: U.S. sales of salty snacks, by channel, 2003 and 2005
- Figure 24: Graph: U.S. sales of salty snacks, by channel, 2005
- Supermarkets
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- Figure 25: U.S. supermarket sales of salty snacks, at current and constant prices, 2000-05
- Mass merchandisers
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- Figure 26: U.S. mass merchandiser sales of salty snacks, at current and constant prices, 2000-05
- Convenience stores
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- Figure 27: U.S. C-store sales of salty snacks, at current and constant prices, 2000-05
- Drug stores
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- Figure 28: U.S. drug store sales of salty snacks, at current and constant prices, 2000-05
- Natural foods stores
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- Figure 29: U.S. natural foods store sales of salty snacks, at current and constant prices, 2003-05
- Vending machines
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- Figure 30: U.S. vending machine sales of salty snacks, at current and constant prices, 2000-05
The Consumer
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- Introduction
- Household consumption of salty snacks
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- Figure 31: Household consumption of salty snacks, by type of snack, 2003 and 2005
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- Figure 32: Household consumption of salty snacks, by age, May 2004-May 2005
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- Figure 33: Household consumption of salty snacks, by presence of children, May 2004-May 2005
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- Figure 34: Household consumption of salty snacks, by race/ethnicity, May 2004-May 2005
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- Figure 35: Types of potato chips consumed, by type and flavor, May 2004-May 2005
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- Figure 36: Types of potato chips consumed, by type and flavor, by age, May 2004-May 2005
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- Figure 37: Types of potato chips consumed, by type and flavor, by race/ethnicity, May 2004-May 2005
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- Figure 38: Numbers of bags of potato chips eaten in past month, by age, May 2004-May 2005
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- Figure 39: Numbers of bags of potato chips eaten in past month, by race/ethnicity, May 2004-May 2005
- Teen consumption of salty snacks
- Types of salty snacks consumed
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- Figure 40: Teen consumption of salty snacks, by type of snack, 2003 and 2005
- Frequency of consumption of selected salty snacks
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- Figure 41: Teen consumption frequency of salty snacks, by type, May 2004-May 2005
- Kids’ consumption of salty snacks
- Types of salty snack consumed
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- Figure 42: Kids’ consumption of salty snacks, 2003 and 2005
- Behaviors and attitudes toward salty snacks
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- Figure 43: Attitudes toward salty snacks purchases, by gender, January 2006
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- Figure 44: Attitudes toward salty snacks purchases, by age, January 2006
- Importance of product benefits
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- Figure 45: Importance of salty snacks benefits, by gender, January 2006
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- Figure 46: Importance of salty snacks benefits, by age, January 2006
- Summary
Future & Forecast
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- Future trends
- Growth of better-for-you sector
- Low-carb is out; balance is in
- Portion control
- Organic
- Convenience
- Private label growth
- Market Forecast
- Salty snacks
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- Figure 49: Forecast of total U.S. sales of salty snacks, at current and constant prices, 2005-10
- Figure 50: Graph: Forecast of total U.S. sales of salty snacks, at current and constant prices, 2005-10
- Potato chips
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- Figure 51: Forecast of U.S. sales of potato chips, at current and constant prices, 2005-10
- Tortilla chips
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- Figure 52: Forecast of U.S. sales of tortilla chips, at current and constant prices, 2005-10
- Snack nuts and seeds
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- Figure 53: Forecast of U.S. sales of snack nuts and seeds, at current and constant prices, 2005-10
- Popcorn
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- Figure 54: Forecast of U.S. sales of popcorn, at current and constant prices, 2005-10
- Cheese snacks
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- Figure 55: Forecast of U.S. sales of cheese snacks, at current and constant prices, 2005-10
- Pretzels
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- Figure 56: Forecast of U.S. sales of pretzels, at current and constant prices, 2005-10
- Corn snacks
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- Figure 57: Forecast of U.S. sales of corn snacks, at current and constant prices, 2005-10
- Other salty snacks
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- Figure 58: Forecast of U.S. sales of other salty snacks, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
New Product Briefs
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