Mintel’s Horizon Reports are designed to answer those questions that do not fall into one specific market area. This essential range examines the nation as a whole: our lifestyles, attitudes, hopes, fears and desires. It covers a broad spectrum of topics that deserve special, in-depth analysis such as British Lifestyles, Sponsorship, Health & Fitness, Holidays and Consumer Shopping Habits.

Horizon Report findings are always making the news. The latest British Lifestyles report, for example, was featured on many national TV news channels as well as in all broadsheets nationwide. In providing holistic pictures of the UK consumer, Horizon Reports make for prime material for the national press, television and radio. Indeed, so popular have they proved to be that our researchers are often as adept at handling the media as they are at editing their reports!

Within each sector, every Horizon Report provides a thorough analysis of its specialised subject, breaking down often-complex subjects into easy-to-understand sections that are analysed thoroughly to detail the marketing opportunities and challenges.