Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Striking a chord among men
- Intense colour competition
Executive Summary
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- Strong growth in the face of downward pressure
- A double-edged sword
- Attention to colour
- Innovation looks to highlights and non-permanent solutions
- Some distribution possibilities for niche players
- Limited user base
- Changing emphasis
- The balancing act
Market Drivers
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- Figure 1: UK workforce in employment, by gender, 2000-10
- A double-edged sword
- The age divide
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- Figure 2: Trends and projections in UK female population, by age group, 2000 and 2005
- Influence of the media
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Market Size
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- A growing sector undermined by discounting
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- Figure 3: UK retail sales of haircare products, by sector, by type, 2001-05
- Attention to colour
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- Figure 4: UK retail sales of hair colourants, 2000-05
- Value from highlighting
- Bold statements
- The psychology of haircare
- The Influence of the salon
Market Segmentation
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- Hair colourants
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- Figure 5: UK retail value sales of hair colourants, by product type, 2001-05
- Permanents form a strong base for the sector
- Adding value
- Multi-tonal permanents
- Highlighters/bleachers/lighteners
- Tone-on-tones fading in the semi-permanents sector
- Semi-permanents are brightening up
- Temporary
- Men’s colourants
- Home perms
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- Figure 6: UK retail sales of home perms, 2000-05
The Supply Structure
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- Brand shares
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- Figure 7: Manufacturer brand shares in hair colourants, 2001-05
- Brand loyalty sustains share for major players
- Major companies and brands
- L’Oréal Paris
- Procter & Gamble
- Clairol
- Wella
- Schwarzkopf & Henkel
- Other brands
New Product Trends
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- Figure 8: UK product launches during January 2005-06, by category claims
- NPD focuses on natural claims
- Pure beauty
- Innovators
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Distribution
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- Chemists battle it out
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- Figure 9: Sales of hair colourants, by outlet type, 2001-05
- Growth from grocers
- Growth in discount outlets
The Consumer
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- Hair colourants/bleaches and lighteners
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- Figure 10: Weight of usage of hair colourants among women, 2001-05
- Market barriers
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- Figure 11: Usage of hair colourants among women, by age, 2003 and 2005
- Natural health
- Current fashion highlights
- A friend of the 45-54s
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- Figure 12: Weight of usage of hair colourants among women, by age, 2005
- Not just a hair colourant
- Grey and proud?
- Exclusive consumer research
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- Figure 13: Types of home colourants and home perms used in the last two years, September 2005
- Permanent profile
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- Figure 14: Usage of hair colourants, by brand used, September 2005
- Semi-permanent profile
- Highlighting profile
The Consumer – Detailed Demographics
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- Figure 15: Weight of usage of hair colourants among women, by age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2005
- Figure 16: Usage of hair colourants, by type, by age, socio-economic group, region, marital status, working status, presence of children, lifestage, Mintel’s Special Groups, media usage, tenure, household size, ACORN category, commercial TV viewing and
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- Figure 16: Usage of hair colourants, by type, by age, socio-economic group, region, marital status, working status, presence of children, lifestage, Mintel’s Special Groups, media usage, tenure, household size, ACORN category, commercial TV viewing and supermarket usage, September 2005
- Figure 17: Usage of hair colourants, by type, by age, socio-economic group, region, marital status, working status, presence of children, lifestage, Mintel’s Special Groups, media usage, tenure, household size, ACORN category, commercial TV viewing and
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- Figure 17: Usage of hair colourants, by type, by age, socio-economic group, region, marital status, working status, presence of children, lifestage, Mintel’s Special Groups, media usage, tenure, household size, ACORN category, commercial TV viewing and supermarket usage, September 2005
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- Figure 18: Repertoire of home colourant and home perm habits, by products used, September 2005
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The Consumer – Attitudes and Enthusiasm
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- Figure 19: Attitudes towards hair colourants, September 2005
- No colour No way – 33%
- The blue rinse of the future
- DIY colour – 21%
- A threat on the horizon
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- Figure 20: Cross-tabulation of attitudes towards hair colouring and recent use within the category, September 2005
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- Figure 21: Average UK household expenditure on haircare, 2001/02-2004/05
- More indulgence for the future?
- Product confidence? Or application confidence?
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Attitudes and Enthusiasm – Detailed Demographics
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- Figure 22: Weight of usage of hair colourants among women, by age, socio-economic group, region, marital status, working status, presence of children, lifestage, Mintel’s Special Groups, media usage, tenure, household size, ACORN category, commercial TV viewing and supermarket usage, September 2005
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Future and Forecast
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- Figure 23: Forecast of UK retail sales for hair colourants, 2005-10
- Economic and social factors:
- Price pressure favours large manufacturers
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- Figure 24: Retail sales for hair colourants, past and predicted trends, 2000-10
- Colour competition
- Changing base
- Factors incorporated in the forecast
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