Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Category sales are nearly $2.7 billion, excluding Wal-Mart, and rising
- Health and diet impact sales of market
- Flavors and packaging innovations drive growth, as well
- Marketing has shown consumers how category fits into their lives
- Dessert opportunity for dried fruit
- Snack nuts fuel market growth
- Highly diversified supply network
- Sales in natural food stores up 25% since 2003
- In nut market, household penetration on the rise
- In dried fruit, opportunity to create and market more “manly” snack
- In the future, dried fruit players may expand into dried vegetables
- Category predicted to grow to $3.4 billion by 2010
Market Drivers
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- Versatility of nuts and dried fruit
- Culinary uses
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- Figure 1: Cooking behaviors, April 2005
- Snacking common in American culture
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- Figure 2: Foods eaten as healthy snacks, by age, June 2005
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- Figure 3: Occasions for eating dried fruit, December 2005
- Portability and convenience increase opportunities for success
- New product innovations
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- Figure 4: Number of new nuts products released, 1998-2005
- Health recommendations strengthen marketing platforms
- Food Pyramid influences Americans’ diet
- Diet and health trends, and media claims impact popularity
- High fat and calorie content as a deterrent?
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- Figure 5: Reasons for not eating dried fruit, December 2005
- Nut allergies
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- Figure 6: Incidence of eight specific food allergies and likelihood of altering of eating habits, January 2005
Market Size and Trends
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- Market size
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- Figure 7: Total U.S. retail sales of nuts and dried fruit, at current and constant prices, 2000-05
- Wal-Mart sales
- Market trends
- Flavor and packaging
- Natural food stores
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- Figure 8: Total U.S. natural food store sales of nuts and dried fruit, at current and constant prices, 2000-05
Market Segmentation
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- Overview
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- Figure 9: Sales of nuts and dried fruit in FDM and natural food channels, by product type, 2003 and 2005
- Snack nuts & seeds
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- Figure 10: Sales of snack nuts & seeds in FDM and natural food channels, at current and constant prices, 2000-05
- FDM sales of snack nuts & seeds by type
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- Figure 11: FDM sales of snack nuts & seeds, by product type, 2003 and 2005
- Dried fruit
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- Figure 12: Sales of dried fruit in FDM and natural food channels, at current and constant prices, 2000-05
- FDM sales of dried fruit by type
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- Figure 13: FDM sales of dried fruit, by product type, 2003 and 2005
- Baking nuts
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- Figure 14: Sales of baking nuts, at current and constant prices, 2000-05
- Trail mix
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- Figure 15: Sales of trail mix, at current and constant prices, 2000-05
Supply Structure
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- Foreign trade
- Imports
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- Figure 16: Total U.S. imports of peanuts* for consumption, customs value, 2004 and 2005
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- Figure 17: Total U.S. imports of tree nuts* for consumption, customs value, 2004 and 2005
- Exports
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- Figure 18: Total U.S. exports of peanuts* for consumption, FAS value, 2004 and 2005
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- Figure 19: Total U.S. exports of tree nuts* for consumption, FAS value, 2004 and 2005
- Companies and brands
- Overview
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- Figure 20: FDM manufacturer sales of nuts and dried fruit in the U.S., 2004 and 2005*
- Private label products
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- Figure 21: FDM sales of private label nuts & dried fruit segmented by type of product, 2003 and 2005
- Brand sales by segment
- Snack nuts & seeds
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- Figure 22: FDM manufacturer brand sales of snack nuts & seeds in the U.S., 2004 and 2005*
- Dried fruit
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- Figure 23: FDM manufacturer brand sales of dried fruit in the U.S., 2004 and 2005*
- Baking nuts
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- Figure 24: FDM manufacturer brand sales baking nuts in the U.S., 2004 and 2005*
- Trail mixes
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- Figure 25: FDM manufacturer brand sales of trail mixes in the U.S., 2004 and 2005*
- Company and brand profiles
- Kraft/Nabisco
- Diamond Foods
- Sun-Maid Growers
- Other Companies
Advertising and Promotion
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- Introduction
- Companies and brands
- Kraft/Nabisco
- Diamond Foods
- Ocean Spray
- Trade association advertising and promotional activity
Retail Distribution
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- Introduction
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- Figure 26: U.S. retail sales of nuts and dried fruit, by channel, 2003 and 2005
- Supermarkets
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- Figure 27: FDM sales of nuts and dried fruit at supermarkets, at current and constant prices, 2000-05
- Drug stores
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- Figure 28: FDM sales of nuts and dried fruit at drug stores, at current and constant prices, 2000-05
- Mass merchandisers
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- Figure 29: FDM sales of nuts and dried fruit at mass merchandisers, at current and constant prices, 2000-05
The Consumer
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- Introduction
- Household usage of nuts
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- Figure 30: usage of nuts, by household, 2002-05
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- Figure 31: usage of nuts, by household, by age, May 2004-May 2005
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- Figure 32: usage of nuts, by household, by household income, May 2004-May 2005
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- Figure 33: usage of nuts, by household, by race/ethnicity, May 2004-May 2005
- Types and kinds of nuts used
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- Figure 34: Types and kinds of nuts used, by household, May 2004-May 2005
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- Figure 35: Types and kinds of nuts used, by household, by age, May 2004-May 2005
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- Figure 36: Types and kinds of nuts used, by household, by ethnicity/race, May 2004-May 2005
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- Figure 37: Types and kinds of nuts used, by household, by region, May 2004-May 2005
- Flavors of nuts used
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- Figure 38: Flavors of nuts used, December 2005
- Household usage of nuts in last 30 days
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- Figure 39: Household usage of nuts in the last 30 days, May 2004-May 2005
- Brands of nuts used
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- Figure 40: Brand of nuts used, by household, May 2004-May 2005
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- Figure 43: Food related attitudes, by users of specific nut brands, May 2004-May 2005
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- Figure 44: Health-related attitudes and behaviors, by users of specific nut brands, May 2004-May 2005
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- Figure 41: Brand of nuts used, by household, by region, May 2004-may 2005
- Usage of dried fruit
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- Figure 42: Usage of dried fruit, by age, December 2005
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- Figure 43: Usage of dried fruit, by gender, December 2005
- Kinds of dried fruit used
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- Figure 44: Kinds of dried fruit consumed, December 2005
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- Figure 45: Kinds of dried fruit consumed, by age, December 2005
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- Figure 46: Kinds of dried fruit consumed, by gender, December 2005
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- Figure 47: Kinds of dried fruit consumed, by region, December 2005
- Occasions for eating dried fruit
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- Figure 48: Occasions for eating dried fruit, December 2005
- Reasons for not eating dried fruit
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- Figure 49: Reasons for not eating dried fruit, by age, December 2005
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- Figure 50: Reasons for not eating dried fruit, by gender, December 2005
- Summary
Future and Forecast
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- Future trends
- Nuts to benefit from greater focus on “good fats”
- Nuts and dried fruit to receive greater focus as functional foods
- Dried fruit players may expand into dried vegetables
- Market forecast
- Nuts and dried fruit
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- Figure 51: Forecast of total U.S. sales of nuts and dried fruit, at current and constant prices, 2005-10
- Snack nuts and seeds
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- Figure 52: Forecast of U.S. sales of snack nuts and seeds, at current and constant prices, 2005-10
- Dried fruit
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- Figure 53: Forecast of U.S. sales of dried fruit, at current and constant prices, 2005-10
- Baking nuts
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- Figure 54: Forecast of U.S. sales of baking nuts, at current and constant prices, 2005-10
- Trail mix
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- Figure 55: Forecast of U.S. sales of trail mix, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Heritage Snacks & Beverage: Nut Walker Honey Sesame Cashew Nuts
- Wal-Mart: Great Value Dried Mixed Berries
- Trader Joe’s: Traditional Thai Lime & Chile Peanuts
- Walgreens: Select Colossal Cashews
- Hershey Chocolate: Mauna Loa Really Nuts!
- Waymouth Farms: Good Sense Salad Pizazz
- Target: Archer Farms Wasabi Peanuts
- Rite-Aid: Rite Aid Smoked Almonds
- K Group: Aunty Nuts Naturals What a Great Nut! Almond Crunch Snack
- Walgreen: Old Fashioned Stadium Peanuts
- Kraft Foods: Planter NUT-trition Improved Heart Healthy Nut Mix
- Nature-Tyme: Natur-Tyme Maple Glazed Mixed Nuts
- Welch Foods: Welch’s Dried Fruit Variety Pack
- Wal-Mart: Sam’s Choice Mountain Trail Mix
- Del Monte Foods: Sierra Trail Mix Fruit & Nut Snack Pack
- Alberta Sunflower Seeds: Spitz To Go
- Walgreen’s: Chili Lemon California Pistachios
Appendix: Research Methodology
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- Consumer Research
- Datascension, Inc. and Harris Interactive Service Bureau
- Greenfield Online
- ICR Surveys EXCEL
- Simmons National Consumer Surveys
- Technometrica TechnoExpresssm
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
Appendix: What is Mintel?
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- Mintel Group
- Mintel Reports
- Mintel Premier
- Mintel GNPD
- Mintel Menu Insights
- Mintel Comperemedia
- Mintel Custom Solutions
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