Table of Contents
Introduction and Abbreviations
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- Introduction
- Other reports of relevance
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Market continues to grow and shows no sign of slowing
- Coffeehouse growth based on cultural shift toward premium coffee
- Coffeehouses and donut shops dominate in different regions of the country
- Dominant Starbucks leads in unit expansion and product innovation
- Dunkin’ Donuts, Starbucks ramp up ad spending
- Independent coffeehouses thrive for now
- Increased competition for coffee sales expected from quick-service restaurant chains
- Coffee quality and convenient location trump ambience
- The young and young at heart utilize the coffeehouse as a hangout
- Healthy growth for both coffeehouses and donut shops
Market Drivers
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- Coffee consumption shifts upscale and away from home
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- Figure 1: U.S. retail sales of coffee through FDM* and system-wide sales of coffeehouses, 2000-04
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- Figure 2: Consumption of specialty coffee among adults, 2000-04
- Expansion in number of retail sites serves as advertising
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- Figure 3: Total number of U.S. coffeehouses and average annual sales per unit, 2000-05
- Competition from non-specialists
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- Figure 4: Places coffee was drunk or bought, by geographic region, December 2005
- Demographic factors
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- Figure 5: U.S. population, by age, 2000-10
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- Figure 6: U.S. population, by race and Hispanic origin, 2000-10
Market Size and Trends
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- Figure 8: U.S. retail sales at coffeehouses and donut shops, at current and constant prices, 2000-05
- Figure 9: Graph: U.S. retail sales at coffeehouses and donut shops, at current and constant prices, 2000-05*
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Market Segmentation
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- Overview
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- Figure 10: U.S. retail sales at coffeehouses and donut shops, by segment, 2003 and 2005
- Figure 11: Graph: U.S. retail sales at coffeehouses and donut shops, by segment, 2003 and 2005
- Figure 12: Graph: Indexed growth, by market segment, 2000-05
- Coffeehouses
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- Figure 13: U.S. retail sales at coffeehouses, at current and constant prices, 2000-05
- Starbucks vs. all other coffeehouses
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- Figure 14: Estimated number of U.S. coffeehouses, 2000-05
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- Figure 15: U.S. retail sales of Starbucks vs. other coffeehouses, 2003 and 2005
- Figure 16: Graph: Coffeehouse market share of Starbucks vs small chains & independents, 2000-05
- Donut shops
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- Figure 17: U.S. retail sales donut shops, at current and constant prices, 2000-05
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- Figure 18: Number of U.S. donut shops, 2000-05
- Figure 19: U.S. retail sales of Dunkin’ Donuts vs. other donut shops, 2003 and 2005
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- Figure 20: Graph: Donut shop market share of Dunkin’ Donuts, Krispy Kreme, and small chains & independents, 2000-05
Retail Distribution
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- Company/brand sales
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- Figure 21: U.S. sales of leading coffeehouse and donut shop chains, 2003 and 2005
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- Figure 22: Graph: U.S. system-wide sales of leading coffeehouse and donut shop chains, 2005
- Company profiles
- Starbucks
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- Figure 23: Total Starbucks units (including international), 1987-2005
- Brand extensions
- Caribou Coffee
- Peet’s Coffee and Tea
- Diedrich Coffee, Inc.
- Coffee Beanery
- Dunkin’ Donuts
- Krispy Kreme
- Tim Hortons
Advertising and Promotion
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- Introduction
- Starbucks
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- Figure 24: Domestic media spend by Starbucks in dollars and as a percentage of sales, 2001-04
- Dunkin’ Donuts
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- Figure 25: Domestic media spend by Dunkin’ Donuts in dollars and as a percentage of sales, 2001-04
- Other
The Consumer
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- Introduction
- Where coffee is bought and drunk
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- Figure 26: Places coffee was drunk or bought in the last month, December 2005
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- Figure 27: Places coffee was drunk or bought in the last month, by gender, December 2005
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- Figure 28: Places coffee was drunk or bought in the last month, by age, December 2005
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- Figure 29: Places coffee was drunk or bought in the last month, by age, December 2005
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- Figure 30: Places coffee was drunk or bought in the last month, by household income, December 2005
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- Figure 31: Places coffee was drunk or bought in the last month, by race/ethnicity, December 2005
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- Figure 32: Places coffee was drunk or bought in the last month, by geographic region, December 2005
- Branded chains vs. independents
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- Figure 33: Coffeehouses and donut shops visited in the past week, and frequency of visitation in the past week, December 2005
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- Figure 34: Coffeehouses and donut shops visited in the past week, by gender, December 2005
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- Figure 35: Coffeehouses and donut shops visited in the past week, by age, December 2005
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- Figure 36: Coffeehouses and donut shops visited in past week, by household income, December 2005
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- Figure 37: Coffeehouses and donut shops visited in the past week, by race/ethnicity, December 2005
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- Figure 38: Coffeehouses and donut shops visited in the past week, by geographic region, December 2005
- How coffeehouses are used
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- Figure 39: Ways that coffeehouses are used, by gender, December 2005
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- Figure 40: Ways that coffeehouses are used, by age, December 2005
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- Figure 41: Ways that coffeehouses are used, by household income, December 2005
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- Figure 42: Ways that coffeehouses are used, by race/ethnicity, December 2005
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- Figure 43: Ways that coffeehouses are used, by geographic region, December 2005
- Factors influencing coffeehouse preference
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- Figure 44: Reasons for coffeehouse preference, by gender, December 2005
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- Figure 45: Reasons for coffeehouse preference, by age, December 2005
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- Figure 46: Reasons for coffeehouse preference, by household income, December 2005
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- Figure 47: Reasons for coffeehouse preference, by race/ethnicity, December 2005
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- Figure 48: Reasons for coffeehouse preference, by geographic region, December 2005
- Attitudes toward coffeehouses
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- Figure 49: Attitudes toward coffeehouses, by gender, December 2005
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- Figure 50: Attitudes toward coffeehouses, by age, December 2005
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- Figure 51: Attitudes toward coffeehouses, by household income, December 2005
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- Figure 52: Attitudes toward coffeehouses, by race/ethnicity, December 2005
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- Figure 53: Attitudes toward coffeehouses, by geographic region, December 2005
- Attitudes toward donut shops
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- Figure 54: Attitudes toward donut shops, by age, December 2005
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- Figure 55: Attitudes toward donut shops, by household income, December 2005
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- Figure 56: Attitudes toward donut shops, by race/ethnicity, December 2005
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- Figure 57: Attitudes toward donut shops, by geographic region, December 2005
- Summary
Future and Forecast
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- Future trends
- Starbucks’ hold on prepared coffee sales loosens
- More competition from the RTD market
- Pods to invigorate home brewing
- Independents unite
- More drive-thru, kiosks, and co-branded sites
- Demographic variables
- Age
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- Figure 58: U.S. population projections, by age, 2005 and 2010
- Race/ethnicity
- Market forecast
- Coffeehouses and donut shops
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- Figure 59: Forecast of total U.S. sales of coffeehouses and donut shops, at current and constant prices, 2005-10
- Figure 60: Graph: Forecast of total U.S. sales of coffeehouses and donut shops, at current and constant prices, 2005-10*
- Coffeehouses
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- Figure 61: Forecast of U.S. sales of coffeehouses, at current and constant prices, 2005-10
- Figure 62: Graph: Forecast of U.S. sales of coffeehouses, at current and constant prices, 2005-10
- Donut shops
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- Figure 63: Forecast of U.S. sales of donut shops, at current and constant prices, 2005-10
- Figure 64: Graph: Forecast of U.S. sales of donut shops, at current and constant prices, 2005-10
- Forecast Factors
Appendix: Trade Associations
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