Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A market of nearly $20.1 billion, supported by pet ownership rates
- For pet owners, pets are part of their life and lifestyle
- New product innovations solve “pet problems” and provide fun for pet and owners alike
- Dry food, treats and supplies are strongest segments
- Growth for both national brands and private labels
- Traditional advertising enhanced by technology
- Retail shifts to super centers and pet stores
- Women receptive to pet spending
- Traveling and pet care
- In the future, more cleaning and “beauty products” for pets
- Category sales forecast to grow steadily but some risk of slower rates of growth
Market Drivers
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- Number of pets/pet ownership
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- Figure 1: Pet population in the U.S., 2003 and 2005
- “Emotional tugs” encourage pet ownership and spending
- Shelter pets
- Medical research shows emotional and physical benefits of pet ownership
- Pets as family members
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- Figure 2: Influence and impact of pets on owners’ lives, 2005
- Market expansion means new products and services
- Pet products with licensed characters
- Packaging trends in pet products
- Specialized pet products
- Interest in healthy/“natural” pet food, snacks and supplies
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- Figure 3: Top five product positionings for new pet food products launched in 2005
- Figure 4: Total U.S. retail sales of pet food and supplies through natural food outlets, at current and constant prices, 2002-05
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- Figure 5: Belief that some brands of pet food are healthier and worth paying more for, December 2005
- Pet care services
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- Figure 6: Alternative therapy use for dogs, December 2004
- Pets and travel services
- Trends of pets as accessories/status symbols
- Demographics of pet owners
- Families with children
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- Figure 7: Types of pets owned, by presence of children, December 2005
- Women
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- Figure 8: Gender differences with regard to pet ownership, 2005
- Gay/lesbian
- Allergies to pets
Market Size and Trends
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- Market size
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- Figure 9: Total U.S. retail sales of pet food and supplies, at current and constant prices, 2000-05
- Market trends
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- Figure 10: Number of new pet products launched in U.S., 2000-05
Market Segmentation
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- Introduction
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- Figure 11: Sales of pet food and supplies, segmented by product type, 2003 and 2005
- Pet food
- Overview
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- Figure 12: Sales of dog and cat food, at current and constant prices, 2000-05
- Pet food sub-segments
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- Figure 13: Sales of dog food, at current and constant prices, 2000-05
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- Figure 14: Sales of cat food, at current and constant prices, 2000-05
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- Figure 15: Sales of pet food, segmented by product type, 2003 and 2005
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- Figure 16: Sales other pet food (not dog/cat), 2000-05
- Pet supplies
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- Figure 17: Sales of pet supplies, 2000-05
- Pet supplies sub-segments
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- Figure 18: Sales of cat/dog supplies, 2000-05
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- Figure 19: Sales of pet healthcare products and dietary supplements, 2000-05
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- Figure 20: Sales of cat/dog litter, 2000-05
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- Figure 21: Sales of rawhide chews, 2000-05
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- Figure 22: Sales of supplies for other pets (not dogs and cats), 2000-05
Supply Structure
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- Foreign trade
- Exports
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- Figure 23: Export of dog and cat food, by destination country (FAS value), 2003 and 2005
- Imports
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- Figure 24: Import of dog and cat food, by country of origin (customs value), 2003 and 2005
- Company and brand sales
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- Figure 25: Manufacturer sales of pet food (dog/cat) in the U.S., 2003 and 2005
- Dog food
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- Figure 26: Manufacturer brand sales of dry dog food in the U.S., 2003 and 2005
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- Figure 27: Manufacturer brand sales of canned dog food in the U.S., 2003 and 2005
- Figure 28: Manufacturer brand sales of semi-moist dog food in the U.S., 2003 and 2005
- Dog treats
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- Figure 29: Manufacturer brand sales of dog treats in the U.S., 2003 and 2005
- Cat food
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- Figure 30: Manufacturer brand sales of dry cat food in the U.S., 2003 and 2005
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- Figure 31: Manufacturer brand sales of canned cat food in the U.S., 2003 and 2005
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- Figure 32: Manufacturer brand sales of semi-moist cat food in the U.S., 2003 and 2005
- Cat treats
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- Figure 33: Manufacturer brand sales of cat treats in the U.S., 2003 and 2005
- Pet supplies
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- Figure 34: Selected top manufacturer sales of pet supplies in the U.S., 2003 and 2005
- Private label sales
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- Figure 35: Private label sales of pet food and supplies in the U.S. by product type, 2003 and 2005
- Company Profiles—Pet Food
- Nestlé Purina Pet Care Company
- Iams (Procter & Gamble)
- Hill’s Pet Nutrition, Inc. (Colgate-Palmolive)
- Masterfoods USA (Mars, Inc.)
- Del Monte Foods Company
- Doane Pet Care
- Nutro Pet Products
- Company Profiles—Pet Supplies
- The Hartz Mountain Corporation
- Central Garden & Pet Company
- The Clorox Company
- Oil-Dri Corporation of America
- Church & Dwight Co., Inc.
Advertising and Promotion
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- Traditional advertising
- Celebrities; human and animal
- The Internet
- New technology
Retail Distribution
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- Introduction
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- Figure 36: U.S. retail sales of pet food and supplies, by channel, 2003 and 2005
- Supermarkets
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- Figure 37: U.S. sales of pet food and supplies at supermarkets, at current and constant prices, 2000-05
- Pet stores
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- Figure 38: U.S. sales of pet food and supplies at pet stores, at current and constant prices, 2000-05
- PetSmart Inc.
- PETCO Animal Supplies, Inc.
- Mass merchandisers
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- Figure 39: U.S. sales of pet food and supplies at mass merchandisers, at current and constant prices, 2000-05
- Super centers
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- Figure 40: U.S. sales of pet food and supplies at supermarkets, at current and constant prices, 2000-05
- Warehouse clubs
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- Figure 41: U.S. sales of pet food and supplies at vet/kennels, at current and constant prices, 2000-05
- Other channels
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- Figure 42: U.S. sales of pet food and supplies at other channels, at current and constant prices, 2000-05
The Consumer
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- Introduction
- Type and number of pets owned
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- Figure 43: Types of pets owned, December 2005
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- Figure 44: Types of pets owned, by age, December 2005
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- Figure 45: Types of pets owned, by household income, December 2005
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- Figure 46: Types of pets owned, by race/ethnicity, December 2005
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- Figure 47: Number of pets owned, December 2005
- Cohorts and pet ownership
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- Figure 48: Cohorts and pet ownership, May 2004-May 2005
- Purchase and usage of pet food and supplies
- Dog food
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- Figure 49: Purchase of dog food, treats and supplements, May 2004-May 2005
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- Figure 50: Purchase of dog food, by pet lifestage, by dry vs canned, May 2004-May 2005
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- Figure 51: Brands of packaged dry dog food purchased, May 2004-May 2005
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- Figure 52: Brands of canned dog food purchased, May 2004-May 2005
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- Figure 53: Brands of packaged moist dog food purchased, May 2004-May 2005
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- Figure 54: Brands of dog biscuits/treats purchased, May 2004-May 2005
- Dog care
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- Figure 55: Purchase of flea and tick products for dogs, May 2004-May 2005
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- Figure 56: Brands of flea and tick care products purchased by dog owners, May 2004-May 2005
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- Figure 57: Use of heartworm control products among dog owners, May 2004-May 2005
- Cat food and treats
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- Figure 58: Purchase of cat food, treats and supplements, May 2004-May 2005
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- Figure 59: Purchase of cat food, by pet lifestage, by dry vs canned, May 2004-May 2005
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- Figure 60: Brands of packaged dry cat food purchased, May 2004-May 2005
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- Figure 61: Brands of canned cat food purchased, May 2004-May 2005
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- Figure 62: Brands of packaged moist cat food purchased, May 2004-May 2005
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- Figure 63: Brands of cat treats/snacks purchased, May 2004-May 2005
- Cat care
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- Figure 64: Use of cat box filler/litter among cat owners, May 2004-May 2005
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- Figure 65: Brands of cat box litter purchased by cat owners, May 2004-May 2005
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- Figure 66: Purchase of flea and tick products by cat owners, May 2004-May 2005
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- Figure 67: Brands of flea and tick care products purchased by cat owners, May 2004-May 2005
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- Figure 68: Use of heartworm control products among cat owners, May 2004-May 2005
- Attitudes/behaviors regarding pets/pet ownership
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- Figure 69: Attitudes and behaviors regarding pet ownership, December 2005
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- Figure 70: Purchase of birthday and/or holiday gift(s) for pets, by type of pet owned, December 2005
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- Figure 71: Agreement with statements about attitudes and behaviors regarding pet ownership, by household income, December 2005
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- Figure 72: Agreement with statements about attitudes and behaviors regarding pet ownership, by age, December 2005
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- Figure 73: How pet owners care for pets when they are away, December 2005
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- Figure 74: How pet owners care for pets when they are away, by age, December 2005
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- Figure 75: How pet owners care for pets when they are away, by household income, December 2005
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- Figure 76: How pet owners care for pets when they are away, by pet type, December 2005
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- Figure 77: Level of worry for pet(s) when away, by type of arrangement made for pet(s), December 2005
- Use of/interest in specialized pet products and services
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- Figure 78: Types of pet products own or would considering buying, December 2005
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- Figure 79: Types of pet products would considering buying, by gender, December 2005
- Summary
Future and Forecast
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- Future trends
- The aging population and pets
- Focus on pet weight control through exercise
- More cleaning and “beauty products” for pets
- Category sales forecast to grow steadily but some risk of slower rates of growth
- Market forecast
- Pet food and supplies
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- Figure 80: Forecast of total U.S. sales of pet food and supplies, at current and constant prices, 2005-10
- Dog food
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- Figure 81: Forecast of U.S. sales of dog food, at current and constant prices, 2005-10
- Pet supplies
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- Figure 82: Forecast of U.S. sales of pet supplies, at current and constant prices, 2005-10
- Cat food
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- Figure 83: Forecast of U.S. sales of cat food, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Target: Izaac Mizrahi Gourmet Dog Treats
- Royal Canin: Royal Canin Feline Health Nutrition Indoor 27 Cat Food
- Old Mother Hubbard: Chicken, Liver & Vegetable Bitz
- Nestle Purina: Purina Friskies Variety Pack
- Wal-Mart: Ol’ Roy Gourmet Balance
- Del Monte: Meaty Bone with Tartar Reduction
- PETCO: Ballpark Peanut Dog Biscuits
- Iams: Iams Active Maturity Dog Food
- Iams: Eukanuba Flaked Cat Food with Select Tuna in Sauce
- Three Dog Bakery: Jump’n Sit Dog Treats in Holiday Tin
- Target: Pet Essentials T-bone Shapes Dog Snacks
- Kong: Kong Stuff’N Hounds 27 Gourmet Sauce
Appendix: Simmons Cohorts
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- Figure 84: Cohort descriptors, all groups
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