Table of Contents
Introduction and Abbreviations
-
- Relevant reports
- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Advertising data
- Abbreviations
Executive Summary
-
- Eating habits influence demand
- Notion of bathroom as a haven or ‘sanctuary’
- Home interest programmes
- Modest growth in a fragmented market
- Bedding takes the lions’ share
- Supply side issues
- Advertising and promotion
- Distribution issues
- The consumer perspective
- Recent purchasing activity fairly weak
- Future implications of the Multi-Fibre Agreement
- Future market looks stable
Market Drivers
-
- Household size
-
- Figure 1: UK households and one-person households, 2000-09
- Consumer expenditure and spending trends
-
- Figure 2: PDI and consumer expenditure, at current and constant prices, 1999-2009
- Housing market
-
- Figure 3: UK household transactions, 1999-2010
- Population shifts
-
- Figure 4: Trends and projections in total UK population, by age group, 2000-10
- Changing attitudes towards the home
- The Multi-Fibre Agreement (MFA)
- Changing lifestyles: nesting and staying in – the new going out?
- Notions of the ‘Spa bathroom’ as a sanctuary
- Home interest programmes
- Interest in DIY
-
- Figure 5: The UK DIY retail market* at current and constant prices, 1999-2004
- The decline in gifting occasions
-
- Figure 6: Number of marriages and divorces in the UK, 1998-2009
- Dishwasher ownership
-
- Figure 7: British GB households owning an automatic dishwasher, 1996-2004
- Textile technology
Market Size and Trends
-
-
- Figure 8: UK retail sales of all household linen, 2000-05
- A wide range of price points
- Bed linen sales buck the trend
- Innovation stimulates consumer interest
-
Market Segmentation
-
-
- Figure 9: UK retail value sales of household linen, by type, 2000-05
- Bedding products
-
- Figure 10: UK retail value sales of bedding products, 2000-05
-
- Figure 11: UK retail sales of bedding products, by type, 2003 and 2005
- Pillow talk under the duvet – finding an added value proposition
- Bathroom textiles
-
- Figure 12: UK retail sales of bathroom textiles, 2000-05
-
- Figure 13: UK retail sales of bathroom textiles, by type, 2003 and 2005
- Colour choices
- Other household linen
-
- Figure 14: UK retail sales of other linen, 2000-05
-
- Figure 15: UK retail sales of other linen, by type, 2003 and 2005
-
The Supply Structure
-
- Overview of supply
- Bedding products
-
- Figure 16: Supply pattern for bedding products, 2003 and 2005
- Dorma Group
- Bedeck
- Other suppliers
- Filled products sector
- John Cotton
- Fogarty
- Supply pattern for filled bedding products (duvets and pillows)
-
- Figure 17: Brand shares in filled bedding products, 2003 and 2005
- Bathroom textiles/other linen
- Christy
- Chortex
- Other suppliers of bathroom textiles
- Irish linen
- Supply pattern bathroom textiles/other linen
-
- Figure 18: Brand shares in bathroom textiles/other linen, 2003 and 2005
Advertising and Promotion
-
-
- Figure 19: Main monitored media advertising expenditure on bath and bed linen and towels, 2000-05
- Below-the-line and POS
- Trade Fairs
-
Distribution
-
-
- Figure 20: Retail distribution of household linen, 2003 and 2005
- Department stores remain a key destination
- Grocery multiples gain ground
-
The Consumer
-
- Introduction
-
- Figure 21: GB Ownership of household linen and bought new in last 12 months, by demographic sub-group, 2005
-
- Figure 22: Purchasing of household linen in the last 12 months, by buying status, 2005
- Exclusive consumer research
- The pattern of ownership
-
- Figure 23: Ownership of bedding, towels and other household linen, August 2005
- Recent purchasing activity
-
- Figure 24: Purchasing of household linen items in the previous 12 months, August 2005
- Added extras to drive the market
- Addressing teenagers needs
- Regional variations
- Ownership vs recent purchase
-
- Figure 25: Ownership to purchasing ratios for household linen items, August 2005
The Consumer – Detailed Demographics
-
-
- Figure 26: GB Ownership of household linen and bought new in last 12 months, by demographic sub-group, 2005
- Detailed demographics – items bought in last 12 months
-
- Figure 27: Selected items of household linen bought in the last 12 months, by demographic sub-group, August 2005
-
- Figure 28: Selected items of household linen bought in the last 12 months, by demographic sub-group, August 2005
-
The Consumer: Attitudes and Typologies
-
- The nature of consumer attitudes
-
- Figure 29: Attitudes towards household linen, August 2005
- Consumer typologies
- Houseproud 22% of sample:
- As and when 25% of sample:
- Apathetic 53% of sample:
Consumer Attitudes and Typologies – Detailed Demographics
-
-
- Figure 30: Popularly-held attitudes towards household linen, August 2005
-
- Figure 31: Popularly-held attitudes towards household linen, by demographic sub-group, August 2005
-
- Figure 32: Cluster types based on attitudes towards household linen, by demographic sub-group, August 2005
-
- Figure 33: Profile of repertoire of specific number of household linen items purchased in the preceding 12 months, by demographic sub-group, August 2005
-
The Future
-
- Rise in OPHs not auspicious
- Challenges inherent in an ageing UK population
- Fashion and home décor will continue to be saving grace
- Innovation set to continue to drive filled products
- Household linen sales may be hard pressed by demise of MFA
- Other linen sales between a rock and a hard place
Forecast
-
-
- Figure 34: Forecast of the household linen market, by value, 2005-10
- Factors used in the forecast
-
Back to top