Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Overview
- Low-carb effect
- Bread is healthy, really
- Whole grain: healthy for consumers and companies
- Most segments need a boost
- Companies and brands
- High level of fragmentation
- Restructuring
- New product activity
- Lights, camera, advertising action!
- Supermarkets still rule but…
- High penetration, many choices for consumers
- Competition from food-service
- What lies ahead
Market Drivers
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- Overview
- The peanut butter and jelly factor
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- Figure 1: Family and non-family households, 2000-05
- Who cares about carbs?
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- Figure 2: Number of low-carb bread products, by year, 2000-05
- Bread industry fights anti-bread bias
- Government weighs in on healthy eating
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- Figure 3: Prevalence of obesity among adults aged 20 years and over, 1997-2003
- Publication of new dietary guidelines (MyPyramid) in 2005
- New products focus on health concerns
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- Figure 4: Food & drink new product launches, by health claim, 2002 and 2004
- Wholesome whole grain
- Health issues for an aging population
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- Figure 5: U.S. population projections, by age, 2000-10
- Natural/organic in the mainstream
- In-store bakeries
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- Figure 6: In-store bakery sales, 2000-04
- Retail service bakeries
- Moving away from the kitchen table
- Restaurants
- Retail
Market Size and Trends
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- Market size
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- Figure 7: Total U.S. retail sales of bread, at current and constant prices, 2000-05
- Market trends—GNPD
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- Figure 8: Bread product launches, by functional claim, 2002-05
- Other trends
Market Segmentation
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- Overview
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- Figure 9: FDM sales of bread, segmented by type, 2003 and 2005*
- Fresh sandwich bread
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- Figure 10: Sales of fresh sandwich bread, at current and constant prices, 2000-05
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- Figure 11: U.S. sales of fresh sandwich bread, by volume, 2000-04
- Fresh rolls/buns/croissants
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- Figure 12: Sales of fresh rolls/buns/croissants, at current and constant prices, 2000-05
- Tortillas/taco shells
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- Figure 13: Sales of tortillas/taco shells, at current and constant prices, 2000-05
- Other refrigerated/frozen bread
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- Figure 14: Sales of other refrigerated/frozen bread, at current and constant prices, 2000-05
- Bagels/English muffins
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- Figure 15: Sales of bagels/English muffins, at current and constant prices, 2000-05
Supply Structure
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- Company and brand sales
- FDM sales by manufacturer
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- Figure 16: FDM sales of bread, by manufacturer, 2003 and 2005
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- Figure 17: FDM sales of bread, by manufacturer and brand, 2003 and 2005
- FDM manufacturer and brand sales by segment
- Fresh sandwich bread
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- Figure 18: FDM sales of fresh sandwich bread, by manufacturer and brand, 2003 & 2005
- Fresh rolls/buns/croissants
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- Figure 19: FDM sales of fresh rolls, buns, croissants, by manufacturer and brand, 2003 & 2005
- Tortillas/taco shells
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- Figure 20: FDM sales of tortillas and taco shells, by manufacturer and brand, 2003 & 2005
- Other refrigerated/frozen bread
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- Figure 21: FDM sales of other refrigerated and frozen bread, by manufacturer and brand, 2003 & 2005
- Bagels/English muffins
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- Figure 22: FDM sales of bagels and English muffins, by manufacturer and brand, 2003 & 2005
- Companies and brands
- George Weston Bakeries
- Interstate Bakeries Corporation (IBC)
- Sara Lee Bakery Group
- General Mills
- Bimbo Bakeries USA
- Flowers Foods, Inc.
- Pepperidge Farm
- Private label
Advertising and Promotion
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- Overview
- Companies and Brands
- George Weston Bakeries
- Interstate Bakeries Corporation
- Sara Lee
- General Mills
- Bimbo Bakeries
- Flowers Foods
- Pepperidge Farm
Retail Distribution
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- Introduction
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- Figure 23: U.S. retail sales of bread, by channel, 2003 and 2005
- Supermarkets
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- Figure 24: U.S. supermarket sales of bread, at current and constant prices, 2000-05
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- Figure 25: U.S. supermarket sales, 2000/01-2004/05
- Mass merchandisers and clubs
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- Figure 26: U.S. mass merchandiser and club store sales of bread, at current and constant prices, 2000-05
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- Figure 27: U.S. mass merchandiser and club store sales, 2000/01-2004/05
- Drug stores
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- Figure 28: U.S. drug store sales of bread, at current and constant prices, 2000-05
- Other channels
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- Figure 29: U.S. sales of bread through other channels, at current and constant prices, 2000-05
The Consumer
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- Introduction
- Household bread usage
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- Figure 30: Household use of bread, May 2004-May 2005
- Bread usage by type
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- Figure 31: Household use of types of bread, May 2004-May 2005
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- Figure 32: Household use of types of bread, by age, May 2004-May 2005
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- Figure 33: Household use of types of bread, by race/ethnicity, May 2004-May 2005
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- Figure 34: Household use of types of bread, by region, May 2004-May 2005
- Amount of bread used in past 7 days
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- Figure 35: Number of bread loaves used by household in previous 7 days, May 2004-May 2005
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- Figure 36: Number of bread loaves used by household in previous 7 days, by race/ethnicity, May 2004-May 2005
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- Figure 37: Number of bread loaves used by household in previous 7 days, by presence of children, May 2004-May 2005
- Forms of bread used
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- Figure 38: Forms of bread used by household, May 2004-May 2005
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- Figure 39: Cross tabulation of forms of bread used by household, May 2004-May 2005
- Breakfast breads
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- Figure 40: Household use of bagels, English muffins and croissants, by region, May 2004-May 2005
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- Figure 41: Household use of fresh and frozen bagels, May 2004-May 2005
- Recent bread product purchases
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- Figure 42: Purchase of bread products in past 2 weeks, November 2005
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- Figure 43: Purchase of bread products in past 2 weeks, by age, November 2005
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- Figure 44: Purchase of bread products in past 2 weeks, by presence of children, November 2005
- Where bread is purchased
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- Figure 45: Source of bread purchased, November 2005
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- Figure 46: Source of bread purchased, by age, November 2005
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- Figure 47: Source of bread purchased, by household income, November 2005
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- Figure 48: Source of bread purchased, by Hispanic origin, November 2005
- Purchasing attitudes
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- Figure 49: Attitudes towards bread and bread purchasing, November 2005
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- Figure 50: Attitudes towards bread and bread purchasing, by age, November 2005
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- Figure 51: Attitudes towards bread and bread purchasing, by income, November 2005
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- Figure 52: Attitudes towards bread and bread purchasing, by Hispanic origin, November 2005
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- Figure 53: Attitudes towards bread and bread purchasing, by region, November 2005
- Summary
Future and Forecast
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- Future trends
- Healthy whole grain bread, a labeling and credibility question
- More fortification
- Less bad stuff
- Organic issues
- Price increases
- Retail distribution shift continues
- Continued competition from convenient alternatives
- Inducements needed to get consumers back to bread
- Portion sizes
- Market forecast
- Bread
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- Figure 54: Forecast of total U.S. sales of bread, at current and constant prices, 2005-10
- Fresh sandwich bread
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- Figure 55: Forecast of U.S. FDM sales of fresh sandwich bread, at current and constant prices, 2005-10
- Fresh rolls, buns, and croissants
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- Figure 56: Forecast of U.S. FDM sales of fresh rolls, buns, and croissants, at current and constant prices, 2005-10
- Tortillas and taco shells
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- Figure 57: Forecast of U.S. FDM sales of tortillas and taco shells, at current and constant prices, 2005-10
- Other refrigerated and frozen bread
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- Figure 58: Forecast of U.S. FDM sales of other refrigerated and frozen bread, at current and constant prices, 2005-10
- Bagels and English muffins
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- Figure 59: Forecast of U.S. FDM sales of bagels and English muffins, at current and constant prices, 2005-10
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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