Table of Contents
Executive Summary – Germany
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- DIY specialists’ sales nearly €16 billion
- DIY market held back by German economy
- Highly fragmented sector
- Ageing population provides demand for soft end
- Bauhaus gains ground among major players
- DIY set to outperform retail industry, consolidation likely
Report Scope
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- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2005
Background Data – Germany
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- Population
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- Figure 3: Germany: Population trends, 2001-05
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- Figure 4: Germany: Population, by age group and sex, 2001-05
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- Figure 5: Germany: Households, 2002-04
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- Figure 6: Germany: Regions and major cities, 2003
- Economy
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- Figure 7: Germany: Gross domestic product, 1995-2004
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- Figure 8: Germany: Consumer prices, 1997-2004
- Figure 9: Germany: Consumer expenditure, 1995-2004
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- Figure 10: Germany: Detailed breakdown of consumer expenditure, 2000-04
The German DIY Retail Sector
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- The German DIY market
- Sources
- Market value and trends
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- Figure 11: Germany: DIY-related consumer spending categories, 2000-04
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- Figure 12: Germany: Estimated DIY market size, 2000-04
- The German housing market
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- Figure 13: Germany: Households by tenure, 2002
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- Figure 14: Germany: Dwelling stock by number of rooms, 2000-04
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- Figure 15: Germany: Dwelling stock, by age, 2002
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- Figure 16: Germany: Housing completions and permits, 2000-04
- Channels of distribution
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- Figure 17: Germany: DIY market – BHB estimates of sales by channel of distribution, 2000-04
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- Figure 18: German DIY market: Channels of distribution, 2002
- Retail prices
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- Figure 19: Germany: DIY products price index, 2000-04
- Figure 20: DIY: Price index, 2000-04
- DIY retailers
- Sales value and trends
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- Figure 21: Germany: DIY and hardware specialists’ sales, 2000-04
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- Figure 22: Germany: DIY retailers’ sales as % all retailers sales, 2000-04
- Product breakdown
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- Figure 23: Germany: Breakdown of sales by product category, 2004
- Enterprise and outlet data
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- Figure 24: Germany: DIY specialists, outlet data, 1999-2002
European DIY Consumer Trends
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- Introduction
- Comparison of DIY and home decorating habits across Europe
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- Figure 25: Europe: Spending in DIY stores per capita, 2004
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- Figure 26: Comparison of DIY habits and expenditure on DIY materials in Great Britain, France, Germany and Spain, 2005
- Trends in DIY/decorating activity
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- Figure 27: Europe: Proportions of the population doing DIY/decorating, 2002-05
- All countries score highly in ‘other’ activities
- Costs
- Lifestyle comparisons
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- Figure 28: Agreement with lifestyle statements relating to DIY and the home in Great Britain, France, Germany and Spain, 2005
- Consumers are still looking for ideas
- A third of consumers are practically-minded
- The French are the most positive and practical
Germany Consumer Trends
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- Introduction
- Home decorating or other DIY work undertaken in the home
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- Figure 29: Penetration and profile of consumers in Germany who have carried out home decorating or DIY in the last 12 months, 2005
- DIY tasks undertaken and amount spent on materials
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- Figure: Tasks carried out and amount spent on materials by consumers in Germany in the last 12 months, 2003 and 2005
- Attitudes towards DIY and the home
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- Figure 30: Agreement with lifestyle statements relating to DIY and the home, 2003 and 2005
Leading Players
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- Figure 31: Germany: Leading players, 2004
- Market shares
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- Figure 32: Germany: Top ten DIY retailers' market share, 2004
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Prospects and Forecasts
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- Prospects
- Store size
- Ageing population
- Forecasts
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- Figure 33: Germany: DIY retailing forecasts, 2004-09
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- Figure 34: Germany: DIY retailers' sales as % all retail sales, 2000-09
Company Profiles
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- Bauhaus
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- Figure 35: Bauhaus: Share of German DIY retailers’ sales, 2000-04
- Figure 36: Bauhaus: Share of European DIY retailers sales, 2000-04
- Background
- Financial data
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- Figure 37: Bauhaus: Sales performance, 2000-04
- Figure 38: Bauhaus: Estimated non-German sales, 2004
- Outlets
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- Figure 39: Bauhaus: Outlet data, 2000-04
- Products
- E-commerce
- Outlook
- bauMax
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- Figure 40: bauMax: Share of Austrian specialist DIY retailers’ sales, 2000-04
- Figure 41: bauMax: Share of total European DIY retailers’ sales, 2000-04
- Background
- Financial data
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- Figure 42: bauMax: Financial performance, 2000-04
- Outlets
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- Figure 43: bauMax: Outlet numbers, 2000-04
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- Figure 44: bauMax: Outlet data, by country, 2000-04
- Products
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- Figure 45: bauMax: Sales breakdown by product category, 2001 and 2002
- E-commerce
- Outlook
- hagebau
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- Figure 46: hagebau: Share of German DIY retailers’ sales, 2000-04
- Figure 47: hagebau: Share of Austrian DIY retailers’ sales, 2000-04
- Background
- Financial data
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- Figure 48: hagebau: Sales performance, 2000-04
- Outlets
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- Figure 49: hagebau: Outlet data (excluding trade), 2000-04
- Products
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- Figure 50: Hagebau Germany product breakdown by category, 2004
- Outlook
- Hornbach-Baumarkt
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- Figure 51: Hornbach: Share of German DIY retailers’ sales, 2000-04
- Figure 52: Hornbach: Share of European DIY retailers’ sales, 2000-04
- Background
- Structure
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- Figure 53: Hornbach: Group structure, 2004
- Financial data
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- Figure 54: Hornbach-Baumarkt: Financial performance, 2001-04
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- Figure 55: Hornbach: Estimated sales by country, 2004
- Outlets
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- Figure 56: Hornbach-Baumarkt: Outlet data, 2000-04
- Products
- E-commerce
- Outlook
- Marktkauf (AVA)
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- Figure 57: Marktkauf DIY: German sales as % all German DIY retailers’ sales, 2000-04
- Background
- Financial data
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- Figure 58: AVA: Group financial performance, 2000-04
- Figure 59: Marktkauf DIY: Financial performance, 2000-04
- Outlets
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- Figure 60: Marktkauf DIY: Outlet data, 2000-04
- Products
- Outlook
- OBI
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- Figure 61: OBI Germany: Share of German DIY retailers’ sales, 2000-04
- Figure 62: OBI: Share of European DIY retailers’ sales, 2000-04
- Background
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- Figure 63: Tengelmann: Group operations, 2004/05
- Structure
- Systems and services
- Foreign interests
- Strategy
- Financial data
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- Figure 64: OBI: Sales performance, 2000/01-2004/05
- Outlets
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- Figure 65: OBI: Average store size, 2000/01-2004/05
- Figure 66: OBI: Outlet data, 2000/01-2004/05
- Products
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- Figure 67: OBI: Own brands, 2004
- E-commerce and home shopping
- Outlook
- Praktiker
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- Figure 68: Praktiker Germany: Share of German specialist DIY retailers’ sales, 2000-04
- Figure 69: Praktiker: Share of European specialist DIY retailers’ sales, 2000-04
- Background
- Financial data
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- Figure 70: Praktiker: Financial performance, 2000-04
- Outlets
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- Figure 71: Praktiker: Outlet data, 2000-04
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- Figure 72: Praktiker Germany: Store optimisation programme, 2000-05
- Products
- E-commerce
- Outlook
- toom BauMarkt
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- Figure 73: toom BauMarkt: Share of German specialist DIY retailers’ sales, 2000-04
- Background
- Rewe
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- Figure 74: Rewe: Sales by division, 2004
- Financial data
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- Figure 75: toom BauMarkt: Sales performance, 2000-04
- Outlets
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- Figure 76: toom: Outlet data, 2000-04
- Figure 77: Sales and outlet figures 2000-04
- Products
- Outlook
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