Table of Contents
Introduction and Abbreviations
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- Main themes
- Definitions
- Research methodology
- Consumer research
- ACORN
- Other research
- Abbreviations
Premier Insight
Executive Summary
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- The market
- Crowded and competitive
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- Figure 1: Type of outlet used to buy children's clothing or babywear in the last 12 months, September 2005
- Price deflation continues, but value more important than lowest price
- Getting consumers to spend more on fewer children
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- Figure 2: Child population trends, by age group, 2000-10
- The gift opportunity
- Customer types
- Need for differentiation
- Stretching the price architecture
- Broad appeal of supermarkets threatens all retailers
- Space expansion vs portfolio refurbishment
- Appealing to parent and child…
- …With store environments and visual merchandising…
- …because children think shopping is boring
- The tweenage challenge
- The future
Retail Sales
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- All retail sales
- Retail sales through clothing specialists
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- Figure 3: Sales through clothing retailers, at current and constant 2000 prices, 2000-05
- Sales through non-specialist non-food retailers
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- Figure 4: Sales through non-specialist, non-food retailers, at current and constant 2000 prices, 2000-05
Sector Structure
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- Figure 5: Number of VAT-based businesses selling clothing, by turnover size band, 2001-04
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- Figure 6: Percentage change in Number of VAT-based businesses selling clothing, by turnover size band, 2001-04
- Channels of distribution
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- Figure 7: Childrenswear retail channels of distribution, 2005
- Trade association
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Consumer Expenditure
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- Total expenditure on childrenswear
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- Figure 8: UK consumer expenditure on childrenswear, at current and constant 2000 prices, 2000-05
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- Figure 9: Structure of the childrenswear market, at current prices, 2000-05
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- Figure 10: Structure of the childrenswear market, at current prices, 2000 and 2005
- Figure 11: Structure of the childrenswear market, at constant 2000 prices, 2000-05
Market Factors
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- PDI and consumer expenditure
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- Figure 12: PDI and consumer expenditure, at current and constant 2000 prices, 2000-10
- Population
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- Figure 13: Child population trends, by age group, 2000-10
- Figure 14: UK population, by age group, 2000-10
- Socio-economic groupings
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- Figure 15: Socio-economic groupings, 2000, 2005 (est) and 2010 (proj)
- Gifting
- Fashion
- Sizing
Consumer Trends
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- Children aged 7-10
- Who 7-10-year-olds go shopping with
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- Figure 16: Who 7-10-year-olds go shopping with, 2001 and 2005
- Who chooses their clothes
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- Figure 17: Who chooses the clothes for 7-10-year-olds, 2001 and 2005
- Attitudes of 7-10s towards clothes and fashion
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- Figure 18: 7-10-year-olds’ attitudes towards clothes and fashion, 2001 and 2005
- Children aged 11-14
- 11-14s’ frequency of shopping
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- Figure 19: Frequency of shopping, by 11-14 year-olds, 2001 and 2005
- Who 11-14-year-olds go shopping with
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- Figure 20: Who 11-14-year-olds go shopping with, 2001 and 2005
- Amount of say that 11-14s have about the clothes they wear
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- Figure 21: 11-14-year-olds – the amount of say they have about what they wear, 2001 and 2005
- Attitudes of 11-14s towards clothes and fashion
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- Figure 22: 11-14-year-olds’ attitudes towards clothes and fashion, 2001 and 2005
The Consumer
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- Key consumer findings
- Where do consumers shop for children’s clothing?
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- Figure 23: Outlets used to buy children's clothing or babywear in the last 12 months, September 2005
- Purchasing trends by store type
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- Figure 24: Type of outlet used to buy children's clothing or babywear in the last 12 months, September 2005
- Clothing specialists
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- Figure 25: Clothing specialists used to buy children's clothing or babywear in the last 12 months, by age, socio-economic group and ACORN category, September 2005
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- Figure 26: Clothing specialists used to buy children's clothing or babywear in the last 12 months, by presence of children and lifestage, September 2005
- Department/variety stores
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- Figure 27: Department/variety stores used to buy children's clothing or babywear in the last 12 months, by age, socio-economic group and ACORN category, September 2005
- Women with babies and toddlers like Boots
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- Figure 28: Department/variety stores used to buy children's clothing or babywear in the last 12 months, by presence of children and lifestage, September 2005
- Supermarkets/value retailers
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- Figure 29: Value retailers and supermarkets used to buy children’s clothing or babywear in the last 12 months, by age, socio-economic group and ACORN category, September 2005
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- Figure 30: Value retailers and supermarkets used to buy children's clothing or babywear in the last 12 months, by presence of children, lifestage and Mintel's Special Groups, September 2005
- Other channels
The Consumer – Detailed Consumer Demographics
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- TGI
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- Figure 31: 11-14-year-olds’ agreement with attitudinal statements about clothes/fashion, 2005
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- Figure 32: 11-14-year-olds’ agreement with attitudinal statements about clothes/fashion, 2005
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- Figure 33: 11-14-year-olds – the amount of say they have about what they wear, 2005
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- Figure 34: Who 7-10-year-olds go shopping with, 2005
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- Figure 35: Frequency of shopping by 11-14-year-olds, 2005
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- Figure 36: Who 11-14-year-olds go shopping with, 2005
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- Figure 37: 11-14-year-olds – who pays and if allowance received, 2005
- Mintel's research
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- Figure 38: Clothing specialists used to buy children’s clothing or babywear in the last 12 months, by region and Mintel’s Special Groups, September 2005
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- Figure 39: Clothing specialists used to buy children's clothing or babywear in the last 12 months, by media usage and store used regularly for grocery shopping, September 2005
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- Figure 40: Department/variety stores used to buy children’s clothing or babywear in the last 12 months, by region and Mintel's Special Groups, September 2005
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- Figure 41: Department/variety stores used to buy children’s clothing or babywear in the last 12 months, by media usage, store used regularly for grocery shopping and commercial TV viewing, September 2005
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- Figure 42: Value retailers and supermarkets used to buy children’s clothing or babywear in the last 12 months, by region and Mintel’s Special Groups, September 2005
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- Figure 43: Value retailers and supermarkets used to buy children’s clothing or babywear in the last 12 months, by media usage, store used regularly for grocery shopping and commercial TV viewing, September 2005
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- Figure 44: Other channels used to buy children’s clothing or babywear in the last 12 months, by age, socio-economic group and ACORN category, September 2005
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- Figure 45: Other channels used to buy children's clothing or babywear in the last 12 months, by region, lifestage, age of respondent’s children and Mintel’s Special Groups, September 2005
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- Figure 46: Other channels used to buy children's clothing or babywear in the last 12 months, by media usage, store used regularly for grocery shopping and commericial TV viewing, September 2005
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- Figure 47: Childrenswear purchasers, by store type, by age, socio-economic group and ACORN category, September 2005
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- Figure 48: Childrenswear purchasers, by store type, by region, lifestage, age of respondent’s child and Mintel’s Special Groups, September 2005
Consumer Attitudes and Typology Groups
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- Key consumer findings
- Key topics
- What is important to shoppers?
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- Figure 49: Factors considered important when buying children's or baby clothing, September 2005
- Top seven factors
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- Figure 50: Seven most important factors when buying children's or baby clothing, by age and socio-economic groups, September 2005
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- Figure 51: Seven most important factors when buying children's or baby clothing, by age of respondent’s child, lifestage and Mintel's Special Groups, September 2005
- Other factors
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- Figure 52: Other factors when buying children's or baby clothing, by age, socio-economic group and age of respondent’s own children, September 2005
- Factors considered important when purchasing, by where women shop
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- Figure 53: Factors considered important when shopping for children's/baby clothing, by where they have bought, September 2005
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- Figure 54: Factors considered important when shopping for children's/baby clothing, by where they have bought, September 2005
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- Figure 55: Factors considered important when shopping for children's/baby clothing, by where they have bought, September 2005
- Identifying targets 1 – What is important to shoppers?
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- Figure 56: Consumer types based on important factors when shopping for children’s/baby clothing, September 2005
- Consumer attitudes overview
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- Figure 57: Consumer agreement with statements regarding shopping for children's/baby clothing, September 2005
- Where/what and who with
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- Figure 58: Consumer agreement with statements regarding shopping for children's/baby clothing, by age, socio-economic group and ACORN category, September 2005
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- Figure 59: Consumer agreement with statements regarding shopping for children's/baby clothing, by presence of children and lifestage, September 2005
- Where they shop
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- Figure 60: Consumer agreement with attitudinal statements, by where they bought children's/baby clothing from, clothing specalists, September 2005
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- Figure 61: Consumer agreement with attitudinal statements, by where they bought children's/baby clothing from, supermarkets/value retailers, September 2005
- The influence of the child
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- Figure 62: Consumer agreement with statements regarding shopping for children's/baby clothing, by age, socio-economic group and ACORN category, September 2005
- Where they shop
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- Figure 63: Consumer agreement with attitudunal statements, by where they bought children's/baby clothing from, clothing specialists, September 2005
- What the child is influenced by
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- Figure 64: Consumer agreement with statements regarding shopping for children's/baby clothing, September 2005
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- Figure 65: Consumer agreement with statements regarding shopping for children's/baby clothing, by age of respondent’s children and lifestage, September 2005
- Where they shop
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- Figure 66: Consumer agreement with attitudinal statements, by where they bought children's/baby clothing from, clothing specialists, September 2005
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- Figure 67: Consumer agreement with attitudinal statements, by where they bought children's/baby clothing from, department/variety stores, September 2005
- Identifying targets – 2
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- Figure 68: Consumer attitudinal typology groups, October 2005
- Number of stores shopped at
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- Figure 69: Number of stores shopped at, by age, age of respondent’s child and lifestage, September 2005
- Retailers shopped by number of stores shopped at
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- Figure 70: Where consumers bought children's/baby clothing, by number of stores shopped, September 2005
Consumer Attitudes and Typologies – Detailed Consumer Demographics
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- Figure 71: Seven most important factors when buying children’s or baby clothing, by region and ACORN category, September 2005
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- Figure 72: Seven most important factors when buying children’s or baby clothing, by media usage, store used regularly for grocery shopping and commercial TV viewing, September 2005
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- Figure 73: Other factors when buying children’s or baby clothing, by region, lifestage, Mintel's Special Groups and ACORN category, September 2005
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- Figure 74: Other important factors when buying children’s or baby clothing, by media usage, store used regularly for grocery shopping and commercial TV viewing, September 2005
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- Figure 75: Factors considered important when shopping for children's/baby clothing, by where they have bought, by other retailers/channels, September 2005
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- Figure 76: Consumer typologies, by age, socio economice group and ACORN category, September 2005
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- Figure 77: Consumer typologies, by region, lifestage, age of respondent's children and Mintel's Special Groups, September 2005
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- Figure 78: Consumer typologies, by media usage, store used regularly for grocery shopping and commercial TV viewing, September 2005
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- Figure 79: Consumer agreement with statements regarding shopping for children's/baby clothing, by region and Mintel's Special Groups, September 2005
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- Figure 80: Consumer agreement with statements regarding shopping for children's/baby clothing, by media usage, store used regularly for grocery shopping and commercial TV viewing, September 2005
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- Figure 81: Consumer agreement with attitudinal statements, by where they bought children's/baby clothing from, department/variety stores, September 2005
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- Figure 82: Consumer agreement with statements regarding shopping for children's/baby clothing, by Mintel's Special Groups, September 2005
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- Figure 83: Consumer agreement with statements regarding shopping for children's/baby clothing, by media usage, store regularly used for grocery shopping and commercial TV viewing, September 2005
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- Figure 84: Consumer agreement with statements regarding shopping for children's/baby clothing, by Mintel's Special Groups, September 2005
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- Figure 85: Consumer agreement with statements regarding shopping for children's/baby clothing, by media usage, store used regulalry for grocery shiopping and commercial TV viewing, September 2005
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- Figure 86: Consumer attitudeinal typology groups, by age, socio-economic group and ACORN category, September 2005
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- Figure 87: Consumer attitudinal typology groups, by, lifestage, age of respondent’s children and Mintel's Special Groups, September 2005
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- Figure 88: Consumer attitudinal typology groups, by region, media usage, store used regularly for grocery shopping and commercial TV viewing, September 2005
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- Figure 89: Where consumers have bought, by consumer attitudinal typology, September 2005
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- Figure 90: Number of stores shopped at, by age, socio-economic group and ACORN categories, September 2005
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- Figure 91: Number of stores shopped at, by region, age of respondent's children, Mintel's Special Groups and lifestage, September 2005
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- Figure 92: Factors considered important when shopping for children's/baby clothing, by where they have bought, September 2005
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- Figure 93: Consumer agreement with attitudinal statements, by where they bought children's/baby clothing from, Supermarkets and value retailers, September 2005
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- Figure 94: Consumer agreement with attitudinal statements, by where they bought children's/baby clothing from, Department and variety stores, September 2005
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Retail Market Share
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- Figure 95: Market shares of childrenswear, by value, by type of outlet, 1999-2005
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- Figure 96: Childrenswear market shares of named retailers, 2000-05
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Retailer Profiles
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- Specialists
- Adams
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- Figure 97: Adams Childrenswear Ltd, financial performance, 2000-04
- Mothercare
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- Figure 98: Mothercare Plc, outlet numbers, 2001-05
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- Figure 99: Mothercare, financial performance, 2001-05
- Daisy & Tom
- Mamas and Papas
- Department stores
- Debenhams
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- Figure 100: Debenhams, UK and Ireland planned store opening programme, spring 2006-autumn 2007
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- Figure 101: Childrenswear collections at Debenhams
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- Figure 102: Debenhams, group financial performance, 2001-05
- John Lewis
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- Figure 103: John lewis, department stores, financial performance, 2000-05
- House of Fraser (HoF)
- Selfridges
- TJ Hughes
- Variety stores
- Boots
- Bhs
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- Figure 104: Bhs Ltd, financial performance, 2001-05
- Marks & Spencer
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- Figure 105: M&S, financial performance, 2001-05
- Woolworths
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- Figure 106: Woolworths, store numbers and sales area, 2001-05
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- Figure 107: Woolworths plc, financial performance, 2001-05
- Multiple specialist clothing chains
- Baby Gap/Gap Kids
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- Figure 108: Gap, UK store numbers and estimated financial performance, 2001-05
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- Figure 109: H&M Ltd, financial performance and store numbers, 2000-04
- New Look
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- Figure 110: New Look, financial performance, 2001-05
- Next
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- Figure 111: Next, financial performance, 2001-05
- Monsoon
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- Figure 112: Monsoon plc, financial performance, 2001-05
- Other clothing specialists
- Arcadia Group
- Jigsaw
- Mackays
- Value clothing retailers
- Matalan
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- Figure 113: Matalan, financial performance, 2001-05*
- Primark
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- Figure 114: Primark, outlet data, 2000-04
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- Figure 115: Primark, financial performance, 2000-04
- Peacocks
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- Figure 116: Peacocks, financial performance, 2001-05
- Ethel Austin
- MK One
- Supermarkets
- George at Asda
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- Figure 117: George childrenswear collections, 2005
- Tesco
- Sainsbury’s – Tu
- Mail order/Internet
- Littlewoods Home Shopping
- The Shop Direct Group
- Otto (UK) – Grattan and Freemans
- Redcats
- Boden
- The sports sector
Retail Issues and Insight
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- A difficult year
- The biggest challenge is price and competition… and the media
- Supermarkets are winners, but others shine too for different attributes
- Best-selling product categories
- Brands vs own-brands
- The gift market is not just for newborns
- Price sensitivity increasing
- Fashion is an increasing influence
- Children have an increasing say
- Appealing to parent and child
- The Internet is an opportunity
- Future prospects remain challenging
The Future
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- Future prospects remain challenging
- Factors most likely to influence the market
- Who will do well/badly
- Recommendations for retailers to maximise their potential
Forecast
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- Figure 118: Forecast of the UK market for childrenswear, at current prices, by sector, 2005-10
- Tougher trading conditions
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- Figure 119: Forecast of the UK market for childrenswear, at current and constant prices, 2005-10
- Continued deflation
- Gifting to aid growth
- Fashion drive – growing older younger:
- Factors used in the forecast
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