Mintel last reported on the first aid market in Market Intelligence, June 2000. Long-term increases in affluence mean has resulted in increased overseas travel, which in turn has raised awareness of health risks abroad, which has been important factors in increased household penetration of first aid products. However, advances in product technology, which have the greatest potential for driving market growth, are not having the impact on consumer awareness which was originally hoped. Sales growth has therefore been steady since Mintel last reported on this market, but there is still some way to go before consumers are generally willing to spend increasing amounts on what many view as basic commodities.

Market size data have changed since the last Mintel report on first aid, due to slight changes in the definition of segments. For example, blister treatments are now included in the plasters and dressings sector, where previously they were included with burn treatments. Bite and sting relief was previously included as part of the antiseptic cream sector, but are now shown as a separate sector as the category has developed. Cotton wool for first aid use was previously included in Mintel's market size data, but Mintel has taken the decision to excluded cotton wool after consultation with trade, who feel that there is now little distinction between purchasing of cotton wool specifically for cosmetic or first aid use.

Other Mintel reports of relevance to this market include:

- Cough and Throat Remedies, Market Intelligence - UK Report, February 2002

- Self Diagnostics, Market Intelligence - UK Report, September 2001

- Vitamin and Mineral Supplements, Market Intelligence - UK Report, May 2001

- Complementary Medicines, Market Intelligence - UK Report, March 2001

and the forthcoming:

- Minor Ailment Remedies, Market Intelligence - UK Report, July 2002

- Analgesics, Market Intelligence - UK Report, September 2002.