Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
Market Drivers
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- Introduction
- Age and gender are major factors in use of beauty and personal care products
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- Figure 1: Female population projections, by age, 2005-15
- The battle against aging
- Men’s toiletries market positioned to grow
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- Figure 2: Male population projections, by age, 2000-15
- Men’s interest in grooming products
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- Figure 3: Men who purchased facial skincare products in the past 12 months, by demographic characteristics, July 2005
- Race and ethnicity factors
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- Figure 4: Black female population projections, by age, 2000-10
- Figure 5: Incidence of daily users of beauty and personal care products, by race/Hispanic origin, July 2005
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- Figure 6: Hispanic female population projections, by age, 2000-10
- Home shopping for beauty and personal care products
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- Figure 7: U.S. broadband household projections, 2000-10
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- Figure 8: Home shopping activity, by age, January-September 2004
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- Figure 9: Graph: Home shopping activity, by age, January-September 2004
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- Figure 10: Role of ads in driving sales of beauty and personal care products, by age, July 2005
Frequency of Use of Beauty and Personal Care Products
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- Cosmetics
- Lips
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- Figure 11: Frequency of use of lip makeup, by age, July 2005
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- Figure 12: Frequency of use of lip makeup, by household income, July 2005
- Eyes
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- Figure 13: Frequency of use of eye makeup, by age, July 2005
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- Figure 14: Frequency of use of eye makeup, by household income, July 2005
- Face
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- Figure 15: Frequency of use of face makeup, by age, July 2005
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- Figure 16: Frequency of use of face makeup, by household income, July 2005
- Skincare
- Facial skincare products
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- Figure 17: Frequency of use of facial skincare products, by age, July 2005
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- Figure 18: Frequency of use of facial skincare products, by household income, July 2005
- Acne skincare products
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- Figure 19: Frequency of use of acne skincare products, by age, July 2005
- Body skincare products
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- Figure 20: Frequency of use of body skincare products, by age, July 2005
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- Figure 21: Frequency of use of body skincare products, by household income, July 2005
Recent Purchases: Brand Choices
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- Introduction
- Brand choices by age
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- Figure 22: Prestige cosmetic and skincare brands purchased in the last 12 months, by age, July 2005
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- Figure 23: Graph: Prestige cosmetic and skincare brands purchased in the last 12 months, by age, July 2005
- Figure 24: Mass cosmetic and skincare brands purchased in the last 12 months, by age, July 2005
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- Figure 25: Graph: Mass cosmetic and skincare brands purchased in the last 12 months, by age, July 2005
- Brand choices, by household income
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- Figure 26: Prestige cosmetic and skincare brands purchased in the last 12 months, by household income, July 2005
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- Figure 27: Mass cosmetic and skincare brands purchased in the last 12 months, by household income, July 2005
- Brand choices, by race/Hispanic origin
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- Figure 28: Mass cosmetic and skincare brands purchased in the last 12 months, by race/hispanic origin, July 2005
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- Figure 29: Graph: Mass cosmetic and skincare brands purchased in the last 12 months, by race/hispanic origin, July 2005
Where women shop for beauty and personal care Products
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- Introduction
- Channel patronage
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- Figure 30: Channel shopping for cosmetics products, by channel and product, July 2005
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- Figure 31: Channel shopping for face and skincare products, by channel and product, July 2005
- Figure 32: Channel shopping for other face, hair, and skin products, by channel and product, July 2005
- Shopping patterns for skincare products
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- Figure 33: Multichannel shopping for skincare products, by age, July 2005
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- Figure 34: Multichannel shopping for skincare products, by household income, July 2005
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- Figure 35: Multichannel shopping for skincare products, by race/Hispanic origin, July 2005
- Retailer patronage
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- Figure 36: Specialty and home shopping retailers shopped from, by age, July 2005
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- Figure 37: Specialty and home shopping retailers shopped from, by household income, July 2005
Where Men Shop for Beauty and Personal Care Products
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- Shopping channels frequented by men for grooming and personal care products
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- Figure 38: Shopping for grooming and personal care products, by channel and product, July 2005
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- Figure 39: Where men’s personal care products are purchased, by age, July 2005
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- Figure 40: Where men’s personal care products are purchased, by race/Hispanic origin, July 2005
Consumer Attitudes and Purchase Influences
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- Introduction
- Sampling and product recommendations drive sales
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- Figure 41: Influences on purchases of beauty and personal care products, by age, July 2005
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- Figure 42: Influences on purchases of beauty and personal care products, by household income, July 2005
- Attitudes towards facial skincare treatments: do they work?
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- Figure 43: Attitudes towards facial skincare treatments, by age, July 2005
- Do anti-aging products work?
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- Figure 44: Use of and belief that anti-aging products work, by age, July 2005
Attitudes Towards Home Shopping for Beauty and Personal Care Products
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- Home shopping for reorders and the role of samples in driving purchases
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- Figure 45: Role of samples in driving home shopping sales of beauty and personal care products, by age, July 2005
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- Figure 46: Role of samples in driving sales of beauty and personal care products, by household income, July 2005
- Shipping charges and product recommendations
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- Figure 47: Impact of free offers, free shipping and product recommendations for beauty and personal care products, by age, July 2005
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- Figure 48: Impact of free offers, free shipping and product recommendations for beauty and personal care products, by household income, July 2005
- Sales support: live online and toll-free phone support
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- Figure 49: Live sales support and assistance for beauty and personal care products, by age, July 2005
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- Figure 50: Live sales support and assistance for beauty and personal care products, by household income, July 2005
- Influence of return policies
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- Figure 51: Perceptions about merchandise returns for beauty and personal care products, by age, July 2005
- Why women do not shop from home for beauty and personal care products
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- Figure 52: Reasons for not shopping from home for beauty and personal care products, by age, July 2005
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- Figure 53: Reasons for not shopping from home for beauty and personal care products, by household income, July 2005
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- Figure 54: Reasons for not shopping from home for beauty and personal care products, by race/Hispanic origin, July 2005
Future Trends
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- Beyond the Baby Boom
- An increasingly diverse consumer base
- A more accommodating Internet shopping experience
New Product Trends
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- Figure 55: New product introductions for beauty and personal care, 2002-05
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Appendix: Trade Associations
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