Are consumer trends in the UK, France, Germany, Italy and Spain indicative of a positive future for the home-shopping sector?

Has the bursting of the IT bubble affected European optimism regarding e-commerce? Can brands survive with the Internet as their only retailing channel?

Where in Europe are channels such as direct selling, television shopping and catalogue retailing most popular? What factors either inhibit or encourage the growth of these areas?

Focusing on the four main channels through which the market operates, (mail order, TV shopping, direct selling and e-commerce), Home Shopping in Europe covers all issues that impact upon a sector experiencing distinctly different fortunes across the Continent.

Drawing from our retail team's extensive European knowledge and exceptional trade relationships, Home Shopping in Europe offers the comprehensive coverage required to fully understand the dynamics of this industry, nation by nation.

Our full 2002 coverage on "Home Shopping in Europe" covers the 19 largest home shopping sectors in Europe. We focus on the principal economies of Western Europe plus the Czech Republic, Poland and Hungary.