Table of Contents
Introduction and Abbreviations
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- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- How to get France back to number one
- Jumping on the culinary band wagon
- Cashing in on second homes
Summary of Key Report Findings
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- Holidays abroad continue to grow
- Increased capacity of low-cost routes to France
- Short-haul market fairly static
- Exchange rates
- Online bookings become more dominant
- Holidays to France begin to decline
- Inclusive tours market shrinking
- Types of holidays taken
- Length of holiday increasing
- Supply
- Consumer
- Mintel identifies four target groups
- The future
Market Factors
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- All holidays abroad
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- Figure 1: Overseas holidays and expenditure, 2000-05
- Multiple holidays becoming more common
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- Figure 2: Trends in multiple holiday-taking in the UK or abroad, 2000-04
- The impact of low-cost airlines
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- Figure 3: Scheduled passengers carried by main low-cost airlines, 1999-2004
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- Figure 4: Selection of low-cost routes to France from the UK and Ireland, August 2005
- Global regions visited by British holidaymakers
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- Figure 5: Outbound holiday visits, by region visited, 2000-04
- Exchange rates
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- Figure 6: Annual average exchange rates for Sterling against the euro and US Dollar, 2000-05
- Economic factors
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- Figure 7: Trends in personal disposable income and consumer expenditure, 2000-10
- Increasing Internet usage and other technologies
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- Figure 8: Internet penetration, by gender, socio-economic group and age, May 2000-April 2005
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- Figure 9: Penetration of Internet technologies, April 2003-05
Market Size and Trends
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- Volume and value of holidays to France
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- Figure 10: Volume and value of holidays to France, 2000-05
- Independent versus inclusive tours
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- Figure 11: Inclusive tours versus independent holidays to France, by volume, 2000-05
- Figure 12: Inclusive tours versus independent holidays to France, by value, 2000-05
- France is second most popular holiday destination
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- Figure 13: Top five holiday destinations for the British, 1997-2003
Market Segmentation
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- Types of holidays taken
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- Figure 14: Type of holiday taken for last holiday to France, 2000-04
- Length of holiday
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- Figure 15: Number of nights taken for last holiday to France, 2000-04
- Method of travel
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- Figure 16: Main method of travel used for last holiday to France, 2000-04
- Type of accommodation
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- Figure 17: Type of accommodation for last holiday to France, 2000-04
Distribution
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- Booking methods
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- Figure 18: How last holiday to France was booked, 2000-04
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- Figure 19: Method of booking for last holiday to France, 2003 and 2004
The Supply Structure
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- Maison de la France role and budget
- BCT Travel Group
- Eurostar
- French Life
- Haven Europe
- Holidaybreak plc
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- Figure 20: French site locations for Eurocamp and Keycamp sites, 2004
- Leisure Direction
- Serenity Holidays Group
- Travelzest (VFB Holidays)
- TUI UK
- Crystal Holidays
- Thomson Holidays
Consumer Behaviour
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- Holidays taken in France
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- Figure 21: Holidays to France taken, July 2005
- Visitors to France by demographic analysis
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- Figure 22: Holidays taken in France, by gender, age and socio-economic group, July 2005
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- Figure 23: Holidays taken in France, by geographic region and ACORN category, July 2005
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- Figure 24: Holidays taken in France, by detailed lifestage groups, July 2005
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- Figure 25: Holidays taken in France, by media, supermarket usage and commercial TV viewing, July 2005
- Areas of France visited
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- Figure 26: Holiday destinations visited in France, July 2005
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- Figure 27: Multiple holiday destinations visited in France, July 2005
Consumer Attitudes and Targeting Opportunities
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- Type of holidays to France – future intentions
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- Figure 28: Type of holiday to France – future intentions, July 2005
- Holidaymakers to France by future holiday intentions in France
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- Figure 29: Holidaymakers to France by future holiday intentions in France, July 2005
- Regions in France visited by future holiday intentions in France
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- Figure 30: Regions in France visited by future holiday intentions in France, July 2005
- Targeting holidaymakers to France
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- Figure 31: Attitudes towards French holidays, October 2004
- French Fanatics (8% of sample or 3.9 million adults)
- Culture Vultures (26% of sample or 12.7 million adults)
- Pragmatic (14% of sample or 6.8 million adults)
- Domestics (53% of sample or 25.9 million adults)
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- Figure 32: Targeting holidaymakers to France, by gender, age and socio-economic group, July 2005
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- Figure 33: Targeting holidaymakers to France, by region and ACORN category, July 2005
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- Figure 34: Targeting holidaymakers to France, by detailed lifestage groups, July 2005
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- Figure 35: Targeting holidaymakers to France, by media, supermarket usage and commercial TV viewing, July 2005
- Competition from other destinations
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- Figure 36: Targeting holidaymakers to France by other destination visited, July 2005
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- Figure 37: Targeting holidaymakers to France by future holiday intentions, July 2005
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Most popular types of holiday to France – future intentions
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- Figure 38: Most popular types of holidays to France – future intentions, by gender, age and socio-economic group, July 2005
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- Figure 39: Most popular types of holidays to France – future intentions, by region and ACORN category, July 2005
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- Figure 40: Most popular types of holidays to France – future intentions, by detailed lifestage groups, July 2005
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- Figure 41: Most popular types of holidays to France – future intentions, by media, supermarket usage and commercial TV viewing, July 2005
- Other types of holidays in France – future intentions
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- Figure 42: Other types of holidays to France – future intentions, by gender, age and socio-economic group, July 2005
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- Figure 43: Other types of holidays to France – future intentions, by region and ACORN category, July 2005
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- Figure 44: Other types of holidays to France – future intentions, by detailed lifestage groups, July 2005
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- Figure 45: Other types of holidays to France – future intentions, by media, supermarket usage and commercial TV viewing, July 2005
- Destinations in France visited by demographic analysis
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- Figure 46: Holidays to France taken, by gender, age and socio-economic group, July 2005
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- Figure 47: Regions in France visited, by region and ACORN category, July 2005
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- Figure 48: Regions in France visited, by detailed lifestage groups, July 2005
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- Figure 49: Regions in France visited, by media, supermarket usage and commercial TV viewing, July 2005
The Future
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- More adventurous holidaymakers
- Growth in the activity sector
- More focused marketing
- Return to the north?
Forecast
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- Figure 50: Forecast of holidays to France, by value, 2005-10
- Figure 51: Forecast of holidays to France, by volume and spend per trip, 2005-10
- The Mighty €URO
- France is down but not out
- Factors used in the forecast
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