Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Sleep – the heart of relaxation
- Move with the times
- Hospitality status
- Growing the child pound
Executive Summary
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- Positive economic conditions until 2004
- Strong growth across the furniture market
- Trend to flat pack has continued
- Growth in imports
- Market shares in bedroom furniture
- Market shares in beds and mattresses
- Vertically integrated chains dominate bedroom furniture
- Targeting by age
- Outlook heavily dependent on consumer confidence
Market Drivers
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- Greater wealth results in changed attitude towards furniture
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- Figure 1: PDI and consumer expenditure, at constant 2000 prices, 2000-10
- More ABs means higher value
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- Figure 2: Trends and projections in UK population, by socio-economic group, 2000-10
- Dual incomes boost furniture market
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- Figure 3: UK workforce in employment, by gender, 2000-10
- Rise in one-person households creates different demand
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- Figure 4: UK households and one-person households, 2000-10
- Housing style/type of accommodation
- Pros and cons of fewer housing transactions
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- Figure 5: Household transactions UK, 2000-10
- Decline in 25-34s will depress demand
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- Figure 6: Trends and projections in UK population, by age group, 2000-10
- Popularity of home renovation programmes
- Trends in style and fashion
Market Size and Trends
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- Household furniture market suffers slight setback
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- Figure 7: UK retail sales of all household furniture, including beds and mattresses, by value, 2000-05
- Bedroom furniture – strong growth despite strong competition
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- Figure 8: UK retail sales of bedroom furniture, excluding beds and mattresses, by value, 2000-05
- Fashion and style
- The market for beds and mattresses
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- Figure 9: UK retail sales of beds and mattresses, by value, 2000-05
- Growing import trade
- Downward price pressures
- Rationalisation of the supply chain
Market Segmentation
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- Breakdown of the bedroom furniture market, by construction, by value
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- Figure 10: Breakdown of the bedroom furniture market, by style, by value, 2000-04
- Consumers doing it for themselves
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- Figure 11: Breakdown of the bedroom furniture market, by construction, by value, 2000-04
- Breakdown of the beds market
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- Figure 12: Breakdown of the beds and mattresses market, by value, 2000-04
- Traditional manufacturers re-inventing the bedstead
- Visco-elastic mattresses go mainstream
The Supply Structure
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- Manufacturers/brand share of beds and mattresses
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- Figure 13: Brand shares in the beds and mattresses market, by value, 2002 and 2004
- Bedroom furniture supply
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- Figure 14: UK manufacturers' sales of bedroom furniture, by value, 2002 and 2004
- Changing shape
- Companies and brands
- Beds and mattresses
- Silentnight Holdings Group
- Firm features
- Airsprung Beds Ltd
- Hilding Anders UK PLC (Slumberland, Dunlopillo)
- Steinhoff UK Furniture (Relyon, Sprung Slumber)
- Myers/Staples
- Cauval Industries (Sleepeezee, Cumfilux)
- Other bed manufacturers
- Bedroom furniture – Key suppliers
- Stag
- Symphony
- Strachan
- Alstons Cabinets
- Corndell
- Other
Distribution
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- Distribution of beds and furniture overlaps
- Large specialists in bed retailing
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- Figure 15: UK retail sales of beds and mattresses, by outlet type, 2002 and 2004
- Vertically integrated chains dominate bedroom furniture
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- Figure 16: UK retail sales of bedroom furniture, by outlet type, 2002 and 2004
- Rise of DIY chains and Argos
- Casualties bow out
- Enter the giants
- In line with online
- Department and other mixed goods stores
- MFI
- Bed offering
- GUS (Argos/Homebase)
- IKEA
- Magnet
The Consumer
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- Key findings
- Ownership and purchasing of furniture
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- Figure 17: Household ownership of furniture, 2000-04
- Purchasing of bedroom furniture by demographic groups
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- Figure 18: Household ownership of bedroom furniture (excluding beds), by gender, age and socio-economic group, 2004
- Age is the key determining factor for purchasing bedroom furniture
- Household ownership and purchasing of beds
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- Figure 19: Household ownership of beds, by gender, age and socio-economic group, 2004
- Expenditure levels for bedroom furniture
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- Figure 20: Household expenditure on bedroom furniture, 2000-04
- Expenditure levels for beds
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- Figure 21: Household expenditure on beds, 2000-04
- Factors influencing decisions to buy
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- Figure 22: Reasons for buying new bedroom furniture, June 2005
- A close eye on the housing market
- Family fortunes
- Changing rooms
- Consumer demographics
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- Figure 23: Reasons for buying new bedroom furniture, by gender, age and socio-economic group, June 2005
- 45-54 – replacement focus
- Movers and shakers
- Overlooking the sales consumer
- Affluent families move with the times
- On a whim
- Home comforts
The Consumer – Detailed Demographics
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- Figure 24: Bed ownership and beds purchased in the last 12 months, by presence of children, marital status, working status, household size and region, 2004
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- Figure 25: Bed ownership and beds purchased in the last 12 months, by lifestage, Mintel’s Special Groups, tenure and summary family income, 2004
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- Figure 26: Purchasing of bedroom furniture, by presence of children, marital status, working status, household size and region, 2004
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- Figure 27: Purchasing of bedroom furniture, by lifestage, Mintel’s Special Groups, tenure and summary family income, 2004
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- Figure 28: Attitudes towards buying bedroom furniture, by gender, age and socio-economic group, June 2005
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- Figure 29: Attitudes towards buying bedroom furniture, by region, marital status, working status, presence of children, lifestage and Mintel's Special Groups, June 2005
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- Figure 30: Attitudes towards buying bedroom furniture, by media usage, tenure, household size, ACORN category, commercial TV viewing and supermarket usage, June 2005
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- Figure 31: Attitudes towards buying bedroom furniture, by gender, age and socio-economic group, June 2005
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- Figure 32: Attitudes towards buying bedroom furniture, by region, marital status, working status, presence of children, lifestage and Mintel's Special Groups, June 2005
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- Figure 33: Attitudes towards buying bedroom furniture, by media usage, tenure, household size, ACORN category, commercial TV viewing and supermarket usage, June 2005
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The Consumer – Attitudes and Enthusiasm
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- Figure 34: Attitudes towards buying bedroom furniture, June 2005
- A good match
- Virtually no competition
- Strong influence
- Good outlook for the market
- What different consumers think about bedrooms
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- Figure 35: Attitudes towards buying bedroom furniture, by gender, age and socio-economic group, June 2005
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- Figure 36: Attitudes towards buying bedroom furniture, by gender, age and socio-economic group, June 2005
- Comfort and quality
- Savings with style
- Impact of attitudes on purchase behaviour
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- Figure 37: Attitudes towards bedroom furniture, cross-tabulated with factors that stimulate consumers to buy bedroom furniture, June 2005
- Broad considerations when setting up home
- Achieving a look
- Cut prices but not the aspiration
- Families demand quality
- Comfort from quality
- Consumer typology groups
- One-Time Wonders (22% of sample)
- Who are the One-Time Wonders?
- Necessity-Led (17% of sample)
- Who are the Necessity-Led?
- Any Excuse (9% of sample)
- Who are the Any Excuse?
- Apathetic (51% of sample)
- Who are the Apathetic?
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Attitudes and Enthusiasm – Detailed Demographics
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- Figure 38: Attitudes towards buying bedroom furniture, by gender, age and socio-economic group, June 2005
- Figure 39: Attitudes towards buying bedroom furniture, by region, marital status, working status, presence of children, lifestage, Mintel's Special Groups, media usage, tenure, household size, ACORN category, commercial TV viewing and supermarket usage, June 2005
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- Figure 40: Attitudes towards buying bedroom furniture, by region, marital status, working status, presence of children, lifestage, Mintel's Special Groups, media usage, tenure, household size, ACORN category, commercial TV viewing and supermarket usage, June 2005
- Figure 41: Cross-analysis of attitudes towards bedroom furniture and reasons for buying, June 2005
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- Figure 42: Consumer typology groups, by gender, age, socio-economic group, region, marital status, working status and presence of children, June 2005
- Figure 43: Consumer typology groups, by lifestage, Mintel's Special Groups, media usage, supermarket usage, tenure, household size, ACORN category and commercial TV viewing, June 2005
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The Future
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- Expansion of housing stock will favour bedroom furniture
- Depressed consumer confidence will dampen short-term demand
- Medium/long-term economic boost
- Age profile gives little joy
- Growth in over-45s
- Price competition likely to intensify
- Distribution changes
Forecast
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- Figure 44: Forecast of the UK beds and bedroom furniture market, 2005-10
- Short to medium term: subdued growth
- Over the horizon
- Bedroom furniture
- Beds and mattresses
- Factors incorporated in the forecast
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